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Digital marketing for ngo

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Jasgt Singh
Jasgt Singh

Digital marketing example for an ngo. Take the basic idea and use your imagination to build the new ones

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TASK FOR DIGITAL MARKETER By: Jasjit Singh Jolly
WHAT WOULD BE THE IDEAL CONCEPT/ MESSAGE ON WHICH YOU WILL BUILD THE SOCIAL MEDIA CAMPAIGN?. IT is going green Where are you heading?
WHAT AND HOW YOU WILL DESIGN THE ENTIRE CAMPAIGN? The elementary idea is to build a platform for the youngsters to show their support for the NGO, take part in discussions, post their innovative ideas and give suggestions for the protection of nature, and then ask them to get involved in some activities.
WHICH ALL SOCIAL PLATFORMS YOU WILL RUN THIS CAMPAIGN ON? Primarily facebook, twitter and YouTube. 0 20 40 60 80 100 120 140 160 180 Social Media Statistics Monthly Viewers (million)
WHAT WOULD BE YOUR STRATEGY? The whole process will consist of three stages: ENGAGE TRUST ACTION
WHAT KIND OF GRAPHICS YOU WILL USE/ CREATE/ RE-CREATE?  Federal operation of two friends to save nature from exploitation.  For eg – Avi (urban) and Ravi (rural).
HOW YOU WILL INVITE PEOPLE?  Create an fb page, twitter and youtube accounts for the NGO.  Many popular groups on fb are administered by youngsters and majority of them won’t have any objection in offering their support for the organization by posting our page links time to time on their pages.  A lot of celebrities these days take interest in environment protection, so they can be approached to attract people.  Also form a team of dedicated volunteers to run the accounts and regularly update latest activities of the NGO.
HOW YOU WILL ENGAGE THE PEOPLE IN CONVERSATION WITH YOU ?  Post new topics regularly for discussion to keep the visitors interested.  Topics should not be restricted to the NGO and must be intriguing.  Topics should be wisely chosen in order to be more appealing so that everyone must have an intuitive opinion.  Post new videos of the NGO regarding their operations, drives and campaigns.  Ask people to show their support by #NGO on twitter.
HOW YOU WILL MOTIVATE THE YOUTH OF TODAY TO WORK TOWARDS THE BETTERMENT OF RURAL ON SOCIAL MEDIA?  Before the inception of any rural drive ask them for their suggestions, choose some wise proposals and implement them, this will help in establishing mutual relationship.  Choose some active and prudent youngsters and invite them on monthly trips to the nearby villages, this will encourage more people to participate.  Ask them to post their pictures, videos and narratives regarding their efforts for protection of nature and tag NGO in them.  Offer certificates and recommendation letters for the voluntary as well as institutional works, it will help in attracting more students .
THANK YOU

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Digital marketing for ngo

  • 1. TASK FOR DIGITAL MARKETER By: Jasjit Singh Jolly
  • 2. WHAT WOULD BE THE IDEAL CONCEPT/ MESSAGE ON WHICH YOU WILL BUILD THE SOCIAL MEDIA CAMPAIGN?. IT is going green Where are you heading?
  • 3. WHAT AND HOW YOU WILL DESIGN THE ENTIRE CAMPAIGN? The elementary idea is to build a platform for the youngsters to show their support for the NGO, take part in discussions, post their innovative ideas and give suggestions for the protection of nature, and then ask them to get involved in some activities.
  • 4. WHICH ALL SOCIAL PLATFORMS YOU WILL RUN THIS CAMPAIGN ON? Primarily facebook, twitter and YouTube. 0 20 40 60 80 100 120 140 160 180 Social Media Statistics Monthly Viewers (million)
  • 5. WHAT WOULD BE YOUR STRATEGY? The whole process will consist of three stages: ENGAGE TRUST ACTION
  • 6. WHAT KIND OF GRAPHICS YOU WILL USE/ CREATE/ RE-CREATE?  Federal operation of two friends to save nature from exploitation.  For eg – Avi (urban) and Ravi (rural).
  • 7. HOW YOU WILL INVITE PEOPLE?  Create an fb page, twitter and youtube accounts for the NGO.  Many popular groups on fb are administered by youngsters and majority of them won’t have any objection in offering their support for the organization by posting our page links time to time on their pages.  A lot of celebrities these days take interest in environment protection, so they can be approached to attract people.  Also form a team of dedicated volunteers to run the accounts and regularly update latest activities of the NGO.
  • 8. HOW YOU WILL ENGAGE THE PEOPLE IN CONVERSATION WITH YOU ?  Post new topics regularly for discussion to keep the visitors interested.  Topics should not be restricted to the NGO and must be intriguing.  Topics should be wisely chosen in order to be more appealing so that everyone must have an intuitive opinion.  Post new videos of the NGO regarding their operations, drives and campaigns.  Ask people to show their support by #NGO on twitter.
  • 9. HOW YOU WILL MOTIVATE THE YOUTH OF TODAY TO WORK TOWARDS THE BETTERMENT OF RURAL ON SOCIAL MEDIA?  Before the inception of any rural drive ask them for their suggestions, choose some wise proposals and implement them, this will help in establishing mutual relationship.  Choose some active and prudent youngsters and invite them on monthly trips to the nearby villages, this will encourage more people to participate.  Ask them to post their pictures, videos and narratives regarding their efforts for protection of nature and tag NGO in them.  Offer certificates and recommendation letters for the voluntary as well as institutional works, it will help in attracting more students .