1. Mystery
Festival

2. Welcome
And thank you for taking part in this focus group

3. Gap in the Market
We believe there is a big gap in the market for
indoor festivals as there are not many in the UK.
Biggest competitors:
-The Big Reunion
- Boomtown equinox
What makes ours different to others is the
unique location and setting, as well as the range
of music on offer from both DJ’s and live bands.

4. Our Product
Our new product idea is essentially a two-day
indoor music festival held in March ,called Mystery
festival.
What makes it unique is that we are going to have
it in an abandoned shopping centre.
Our idea is to have different DJ acts and bands
from a wide range of genres in each shop
throughout the mall.
The inside will have a warehouse feel where the
mall is abandoned and run down.

5. Potential Location
Logo

6. Mission Statement
- Mystery is a one off festival experience in a
unique location like no other with a range of
music genres.
Brand Values
- Bringing the best artists from the underground
music scene
- Creating a unique festival atmosphere
- Open and appealing to a wide audience of music
lovers

7. Price Points
£110 – weekend camping
£80 – weekend non-camping
£60 – day ticket
Distribution
-
Social Media
Internet
Music Magazines
Posters and Flyers

8. Questions &
Discussion points

9. Thank You for Your
feedback