Best practices for nonprofit and NGO Twitter use

1. BEST PRACTICES FOR
NONPROFIT AND NGO
TWITTER USE
Practical applications
By John Roland, MDiv, MBA

2. Instructor John Roland
• Experience includes:
• Director of Development Kennesaw State University
• Senior District Executive with the Boy Scouts of America
• Adjunct Instructor at four universities/colleges
• University Director of Social Media
• Senior Minister
• Earned MBA, Master of Divinity
• Originally from Tallahassee, Florida
John Roland, @jaroland74

3. Learning outcomes today. .
1. Recognize the need to actively engage one’s
nonprofit on Twitter.
2. Locate and perform one’s nonprofit Twitter
tools from their Twitter handle.
3. Formulate and organize content for one’s
nonprofit Twitter channel.
John Roland, @jaroland74

4. Social media is a super tool!
John Roland, @jaroland74

5. Twitter Benefits . . .
Four main benefits:
• communication
• collaboration
• community
• collective intelligence opportunities
John Roland, @jaroland74

6. John Roland, @jaroland74

7. 2017
Twitter
Stats
John Roland, @jaroland74

8. 2017
Twitter
Stats
John Roland, @jaroland74

9. Nonprofits can simply share
their unique value proposition
John Roland, @jaroland74

10. Create Twitter lists
• #1: Monitor Competitors
• #2: Connect With Industry Leaders
• #3: Stay on Top of Trends
• #4: Engage With Employees
• #5: Create Lists for Events
• #6: Maintain Customer Relationships
John Roland, @jaroland74

11. Twitter Analytics
John Roland, @jaroland74

12. #Hashtag engagement
• Expand followers by engaging in common
interests. #GivingTuesday or #Adoption
• Engage in a live, ongoing conversation
like #SuperBowl2017 or #FSUvMiami.
• Engage in fellow convention attendees
commenting on speakers, breakouts,
networking, and best practices.
#BBK12UC
John Roland, @jaroland74

13. Engage with popular influencers to grow
your Twitter Brand
John Roland, @jaroland74

14. Twitter is a great tool in a crisis
John Roland, @jaroland74

15. Measure what is
working (and not).
John Roland, @jaroland74

16. Video on Twitter
John Roland, @jaroland74

17. Twitter on Mobile
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Lists

18. Twitter on Mobile
John Roland, @jaroland74
New
Tweet
Photo
on file
Periscope
live video
Periscope
live video

19. Engage with Twitter online
• RACE for the Orphans Twitter Handle
John Roland, @jaroland74

20. What do you want to POST?
John Roland, @jaroland74

21. What do you want to POST?
•P: People (Who do you want to reach?)
•O: Objective (What do you want them to
do?)
•S: Strategy (How to do it?)
•T: Technology (Implementing
Technology)
John Roland, @jaroland74

22. What do you want to POST?
• Why is this content included?
• Does my audience need to know this?
• Does my audience want to know this?
• How will this content make it easier for
my audience to make a decision or take
action?
John Roland, @jaroland74

23. Provide balance in your
content
John Roland, @jaroland74

24. Twitter Chat for Professional
Development Learning
John Roland, @jaroland74
• Posted Questions (Q) by host, Answers
(A) by participants.

25. “All Tweets are public, and easily amplified across
audience segments—making it ideal for employee messages
to reach potential customers.”

26. Twitter customer service
John Roland, @jaroland74

27. Personalize customer service
responses
John Roland, @jaroland74

28. Learning outcomes today. .
1. Recognize the need to actively engage one’s
nonprofit on Twitter.
2. Locate and perform one’s nonprofit Twitter
tools from their Twitter handle.
3. Formulate and organize content for one’s
nonprofit Twitter channel.
John Roland, @jaroland74