At the '8 Uur Overwerken'-charity-event in 2009 I worked with a team of designers I never met before. We worked for 8 hours - after normal working hours for free - on a design concept for Micamichula Micamichula is a fashion brand by young kids from the Favela's in Rio (Brazil). The kids design and screenprint their shirts in a workshop in Rio. The designs are based on pictures taken by the kids themselves. The dutch designers who started Micamichula asked us to design a promotional campaign to raise money and awareness on a dutch festival in Rotterdam. This presentation is the result of eight hours of hard work with our team of designer. Great job, thanks all! Jarl Schulp, 2009 http://www.jarlschulp.com

1. Support A Dream
MiCamichula
(mijn toffe t-shirt)

2. Concept

3. It’s not a shirt...

4. It’s not a shirt...
It’s a personal story

5. Show that.
Present the kids personal story by using
online pictures, video’s in combination
with the shirts

9. Rotterdam
MiCamichula

10. “Make a promotional action for
the Rotterdam Brazil Festival”

11. Advertising for the festival action in Rotterdam

12. Advertising for the festival action in Rotterdam

13. This is the workshop in Rio de Janeiro

14. Screenprinting beautifull T-shirts

15. Working with kids to give them the gift of
a creative mind...

16. and two professional
local screenprinters from Rio.

17. MiCamichula has a future wish:
to teach the kids how to make business themselves
+

18. To learn that, they need to learn
and work together as a small team
team a team b

19. This is what we are gonna do for
Rotterdam Brazil Festival
team a team b

20. We are gonna do a creative battle!
Play, but learn to work as a real company.
team a team b

21. During the festival,
the teams in Rio will design and print
brand new shirts to build
a festival collection.

22. Who is gonna win, is decided by the
visitor of the Rotterdam Brazil Festival
team a team b

23. MiCamichula will be present with an
interactive printing space.

24. A visitor can choose which team
gets their support by printing
a special shirt
(of that team) at the festival
Printing costs 10 euro and you can wear
the shirt proudly.

25. You are a supporter for you team!

26. The shirt will be special shirts
that show the rest of the festival
what you have voted.

27. You can also send your team
pictures and words for the designs.
There will be a digital connection.
You can send pictures from you mobile phone.

28. Support a dream
MiCamichula

29. Thank you!
Nora
Samantha
Jurre
Jarl
Roos
Christina
Martijn