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Usage of social media in business education at the Aalto University Jari Salo,  Professor of Marketing Editor of Journal of Digital Marketing Associate Editor of Journal of Information Technology Research Aalto University Aalto School of Economics Professor of Marketing, Head of Department  Oulu Business School University of Oulu Department of Marketing ,[object Object],[object Object]
[object Object],[object Object],Objective
[object Object],[object Object],What is social media ?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Methodology
[object Object],[object Object],[object Object],[object Object],History of ”improving utilization of technology”
How we did things before 2010 Tools (in adopted order) Issues (+/-) for students Issues (+/-) for teacher Issues (+/-) for school Learning outcomes Webpage Privacy issues-public, Download material,  If knowledgeable easy to use Easy to admistrate (cost to serve etc) Passively if at all achieved Secured webpage with a discussion group Security, Download material,  discuss with other students If knowledgeable easy to use (deliver material, discuss) Easy to admistrate (cost to serve etc) A bit more active , maybe other studens views are visible Optima (intranet) Secured, material available, discussions, return excercixe, teachers comments and other students comments If knowledgeable easy to use (deliver material, discuss, usually teacher had to force students to discuss) More resources needed for educating teachings, helping when needed. Altogether admistrative  cost are higher A bit better outcomes, other students are posting general comments and specific comments for exercises and teachers are participating on discussions
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How we did things before 2010
After 2010 (in some programs and courses)
[object Object],[object Object],[object Object],[object Object],[object Object],After 2010- Twitter
[object Object],[object Object],[object Object],[object Object],[object Object],After 2010- Facebook
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],After 2010- Facebook
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],After 2010- Facebook
Aalto Department of Marketing (internal group)
[object Object],[object Object],[object Object],[object Object],[object Object],After 2010-  Linkedin:
Some of my Linkedin groups
[object Object],[object Object],[object Object],[object Object],After 2010- Youtube http://www.youtube.com/watch?v=yKZNdMSUmK0
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],After 2010- YouTube
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],After 2010- Blogs
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],After 2010- Video ethnography
[object Object],[object Object],[object Object],[object Object],After 2010- Videoetnography ” Brothers in paint” academic videography (ACR best video award)
[object Object],[object Object],[object Object],[object Object],After 2010- Virtual worlds
[object Object],[object Object],[object Object],[object Object],[object Object],After 2010- Virtual worlds
[object Object],[object Object],[object Object],[object Object],To conclude
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],To conclude
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],To conclude
[object Object],Q&A [email_address]

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Salo 2011 bled conference social media in education

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. How we did things before 2010 Tools (in adopted order) Issues (+/-) for students Issues (+/-) for teacher Issues (+/-) for school Learning outcomes Webpage Privacy issues-public, Download material, If knowledgeable easy to use Easy to admistrate (cost to serve etc) Passively if at all achieved Secured webpage with a discussion group Security, Download material, discuss with other students If knowledgeable easy to use (deliver material, discuss) Easy to admistrate (cost to serve etc) A bit more active , maybe other studens views are visible Optima (intranet) Secured, material available, discussions, return excercixe, teachers comments and other students comments If knowledgeable easy to use (deliver material, discuss, usually teacher had to force students to discuss) More resources needed for educating teachings, helping when needed. Altogether admistrative cost are higher A bit better outcomes, other students are posting general comments and specific comments for exercises and teachers are participating on discussions
  • 7.
  • 8. After 2010 (in some programs and courses)
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Aalto Department of Marketing (internal group)
  • 14.
  • 15. Some of my Linkedin groups
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.