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Reconnect with reading olawla april 2013
- 2. Presenters Jennifer Reichert Simpson, Downtown Regional Manager Misha Stone, Librarian, Reader Services Jared Mills, Supervising Librarian, Montlake Branch
- 3. Session Goals Learn about readers’ advisory projects and services including: Practical experience on implementation Patron response Evaluation What would work at your library?
- 4. Reconnect with Reading Supported by a $90,000 grant from the Paul G. Allen Family Foundation Project Goals: 1. To build staff knowledge and skills 2. Find ways to connect with readers online
- 5. Reconnect with Reading Team 0 Grant Manager & Administration Sponsor 0 Project Lead & Project Teams 0 Pilot Project Staffing: team with opportunities for participation
- 6. How to make sure your bases are covered? Project Plan: Description Goals Measures of Success Target Audience Staffing Timeline External Marketing Plan/Internal Communication Plan Budget
- 7. Projects Staff training: Nancy Pearl and staff-created training Your Next 5 Books: personalized reading list service online Online Presence: video booktalks, social media & online book group.
- 9. Training 0Build confidence & capacity for RA 0Nancy Pearl: “Opening Doors, Opening Books” Training 0Staff trained: approx. 200 librarians & LAIVs 0Survey results: More training!
- 10. Staff-created Training Videos 0RA Conversations 1, 2 & 3 0Don’t Panic—You Can Do It! 0Can You Suggest a Book? 0That Book is Not on the Shelf: Read- alikes 0Audacity recordings, Powerpoint, Camtasia, etc. 0http://vimeo.com/user17844224
- 12. I like hearing librarians have a conversation about RA, admitting past mistakes, being nervous, and offering suggestions for ways to improve. This was a great refresher training and I particularly loved this format— ”video” podcast is the way to go for these types of trainings! I wouldn’t want to eliminate face-to-face trainings with colleagues but we’re so busy with our regular work…This is a happy medium—great training with smart people and no travel time! The tone of the conversations really demystify Readers' Advisory and the funny little side comments on the video were pretty dang entertaining.
- 13. Your Next 5 Books 0Piloted for 2 summers for Teens by Hayden Bass 0New form, training, branch staff 0All ages 0Bibliocommons
- 14. 0 Hi- I am trying to get a book for my mom to read. She is almost 91. She LOVES suspense, WWII, etc. She has read all Ken Follett's books. She wants excitement!! If you can find anything to fit the bill she (and I!!) would be thrilled! She is losing her sight and reads on a Kindle. Thank You!!!
- 16. I am so impressed with this service! It’s the greatest since chocolate milk! It feels a little uncanny how accurately you gauged my reading tastes! I know we aren’t friends and that you are just doing your job—but this is the best present anyone has ever given me! Thank you a million times!
- 17. Video Booktalks 0Project Goals 0Equipment 0YouTube channel 0Social Media Team 0Global Reading 0Institutional barriers/delays
- 22. Scope 0The video book talk project was designed to create book talk videos of 30 seconds or less and host them on a Library YouTube channel, embed them within the Library’s social catalog and use them as marketing posts on FaceBook, Twitter and the Library’s blogs.
- 23. A camera and a microphone +
- 24. Measurables # of staff participating # of book talks produced # of videos added to the catalog # of views on the Library’s YouTube Channel Standards checklist Style guide for book talks
- 26. How did we do?
- 28. What we learned
- 29. 0Social Media Team: who’s in it, roles 0Facebook, Twitter, etc.
- 30. Seattle readers collaborate on book lists
- 31. Librarians are standing by! Tell us a book you liked; we’ll give you a book you’ll love!
- 34. Questions, please! Email us with any questions! 0Jennifer.ReichertSimpson@spl.org 0Jared.Mills@spl.org 0Misha.Stone@spl.org
Hinweis der Redaktion
- We receive a lot of Kudos. People love to gush about the service. Most importantly, they are overjoyed to learn it is done by real human beings.
- Research showed us that that the typical YouTube user engages with video content for a very short amount of time. Therefore our focus became creating short videos that would hold a viewer’s attention for the entire video. 30 seconds was often recommended as a good length. The YouTube Creator Playbook emphasized that content is the primary component of successful videos on YouTube. We wanted to create compelling content by involving a wide section of Library staff who would talk about a broad range of books for all ages.
- Training: shooting and editing videoAnother part of the project that took a large amount of time was the learning curve of the video equipment and editing software. The project team had to invest significant time to the skills development necessary to create quality videos. The Library’s computers made editing the videos more difficult. Editing the video often caused computers to crash and a apparently created “skipping” effect in the videos that required additional time to resolve.
- Measurables:20% of librarian staff will recorded video book talksAt least 20 video book talks produced, edited and posted for public viewingAt least 20 book talks embedded into the Library catalog3,000 views of the video book talks on the Library’s YouTube Channel in the initial 6 months of the project.Standard quality control checklist createdStyle guide for potential book talkers created
- This project also had a dual role as a pilot project for the Library’s use of video and YouTube The YouTube pilot portion of the project was managed by the members of the Library’s Social Media Team, overseen by the Web Governance Team. The creation and editing of the video book talks was managed by a ReConnect with Reading project team.The project team discovered that combining the specific project with a large demonstration project for founding a Library YouTube channel created barriers to efficiency and delayed portions of the project. The discussions around branding and quality control that were an essential part of that demonstration project dominated the approval and editing process though November. This kept most of the videos from being uploaded until December and impacted viewing statistics.
- 20% of librarian staff will record video book talks – This translated to approximately 20 different librarians recording book talks.In making the videos, our goal was to create book talks across a broad range of interests that would appeal to diverse audiences. Here is the breakdown of librarian classifications versus book talks recorded:12 Children Services Librarians10 Teen Services Librarians10 Adult Services Librarians 28 Branch Staff5 Central Staff At least 20 book talks recorded, edited and posted on YouTube Channel in the 6 months of the project-The project team worked with staff throughout the system to record and edit 36 book talks and posted them on the Library’s YouTube channel between August 2011 and January 2012/ At least 20 book talks embedded into the Library’s catalogThe Project team embedded all 36 videos created into the Library catalog by January 2012. The Global Reading Challenge books talks were the first embedded in November 2011. 3,000 viewings of the video book talks on the Library’s YouTube Channel over the initial 6 months of posting.Between October 31, 2011 and January 31, 2012 the videos posted on The Seattle Public Library’s YouTube channel were watched 2,700 times. This is very close to our goal of 3,000 views in 6 months. To date, only five videos have been promoted on our Facebook and blog. We have posted the videos strategically throughout the past 3 months on the library’s social media channels (Facebook, Twitter, Shelf Talk, Push-To-Talk) to promote our reader’s advisory services and expertise. When posting the videos we put “teasers” of the book talk or asked patrons what they thought about the book. Posting a video on Facebook provides a viewership bump of over 100% in the days immediately after the post. The effect is not long lasting and diminishes within 3 days.
- Standard quality control checklist createdDone – the Social Media Team created a four part checklist that focused attention on specific quality standards.Sound - Is the sound audible and clear? Are there any background noises that are distracting?Image - Is the image clear and in focus? Are images brightly contrast and appealing?Branding - Do videos include consistent SPL branding message at the end of videos?Content. - Do videos include meaningful content? Does the video add value to the Library?
- The video book talks met the majority of the project goals. In addition, the number of book talks we were able to produce was much higher than we originally estimated. We were able to streamline the recording and editing process to create the book talks at a minimum of staff time and cost. Also, the buzz generated around this form of reader’s advisory and number of views was very high considering the short amount of time the videos were uploaded. The most effective part of the program was that it created a sense of excitement around books, reading and the Library. We recommend continuing the video book talks and try to include more staff and possibly even patrons. We would like to see book talks with teen advisors, visiting authors, program attendants and other community figures talking about books. By expanding the scope of the book talks we can enrich the conversation of reading and books around the Library and community.
- Increase awareness and use of the Seattle Public Library's Readers Advisory ServiceThe community turns to the Library as a place for reading suggestions