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@bhmediaco #bhmediaco
Jared Brick • Brick House Media Co
Break Your Silence
Branding for
Thought Leaders
• Live Q&A Webinar •
@bhmediaco #bhmediaco
Stay till the end!
Special
Bonus
Offer
OUR WEBINAR Q&A
•Benefits of Thought Leadership
• Personal Brand Strategies
• Brand Myths + FAILS
• Implementation Solutions
• Break On Through - Course
• Special Bonus Offer!
@bhmediaco #bhmediaco
My Goal = You As Leader
@bhmediaco #bhmediaco
@BHIMAGES
@TRAXACTIONS
@BHMEDIACO
FOUNDING DIRECTOR
CIRCA 2013
⚡BREAK ON THROUGH
JARED BRICK
• MBA •
@bhmediaco #bhmediaco
MULTIMEDIA MARKETING
MEDIA
VIDEO
PHOTOS
EMAIL
PROCESSWEBSITES
SOCIALDATA
Since 2013 - SF Bay Area
@bhmediaco #bhmediaco
PROFESSIONALS THOUGHT LEADERS SMALL BUSINESSES
WHO WE SUPPORT
START-UPS ENTREPRENEURS
SPEAKERS AUTHORS
SUSTAINABILITY INNOVATORS
@bhmediaco #bhmediaco
EMERGING THOUGHT LEADERS
KATHLEEN JOY
Founding CEO
Corp Brilliance Coach
@
LUMIEREWORK.COM
BHMC Client
@bhmediaco #bhmediaco
EMERGING THOUGHT LEADERS
WARREN + BILAL
Media Creators
Co-Founders
@
SOULBEAT.TV
BHMC Clients
@bhmediaco #bhmediaco
EMERGING THOUGHT LEADERS
JOSHUA + TOMMY
Co-Founders
Beverage Innovators
@
DR HOPS KOMUCHA BEER
BHMC Clients
@bhmediaco #bhmediaco
T.L. Disruption
“Gone are the days of
obtaining a Ph.D, authoring a book
traveling speaking to be considered a leader!
Those are the major benefits after
your start your journey!” ~ Jared B.
Start at Any Age and Any Stage!
@bhmediaco #bhmediaco
Tangible Benefits
FREEDOM + CONTROL
BOOK SIGNING DEALS
# REVENUE OPPORTUNITIES #
VALIDATED REPUTATION
SPEAKING OFFERS
COLLABORATION + BUSINESS OFFERS
@bhmediaco #bhmediaco
Any age and stage…
Severn Suzuki
Environmental Justice
UN at age 12
Milo Cress
Sustainability
USA age 7
Malala
Human Rights
UN age 16
@bhmediaco #bhmediaco
Stairs or Elevator?
In 6 Weeks
@bhmediaco #br8kthru
6 Floors Up Please
1 • PURPOSE $
2 • BRAND
3 • HQ WEBSITE
4 • CONTENT
5 • SYNDICATION
6 • LAUNCH %
@bhmediaco #bhmediaco
Strategies to Freedom
EXPLORING YOUR LIFE!
@bhmediaco #bhmediaco
Personal Brand
MYTHS
Course
Expert:
Geraldine
Convento
Trust is not inherent
It will take many years
Need a BIG budget
Wait till very successful $
Hold a Ph.D, book, etc.
Pre-requistes too high
@BANKSY
@bhmediaco #bhmediaco
Brands You Respect
Stand OUT from the crowd
Clarity of personality
Focus areas in business
Culture creation + vibe
Passion is everywhere
@BANKSY
@bhmediaco #bhmediaco
Brand Feelings
What do you want people to feel?
Excitement
Curiosity
Authority
Fun
TRUST AT THE CORE
@BANKSY
@bhmediaco #bhmediaco
How do you feel?
@BANKSY
@bhmediaco #br8kthru
WHO is your brand?
Where do they live / work?
What do they like?
How do they talk?
What do they wear?
Who are they in your view?
Branding Exercise
@bhmediaco #bhmediaco
PROFESSIONALS
THOUGHT LEADERS
SMALL BUSINESSES
Hey…what’s your name?
FOUNDERS
ENTREPRENEURSSPEAKERS
CONSULTANTS
SUSTAINABILITY
INNOVATORS
DISRUPTORS
@fightclub
Who is attracted to your brand?
@bhmediaco #br8kthru
Personal Branding FAILS
Branding attracts wrong clients
Weak and lacks trust
Inconsistent across media profiles
Not professional, made in Word
Wrong target audience!
Ex.) Positioned for men
but attracts women
@bhmediaco #br8kthru
Branding Solutions
Hire a brand strategist ($2-10k)
Surveys potential prospects
Sit with your demographic
Hire graphic designer ($1-10k)
JOIN Break On Through course!
@bhmediaco #bhmediaco
1 • Thought Leadership Exploration
How will you make an impact?
@bhmediaco #bhmediaco
Purpose Discovery
FOR MILLENIALS + GEN Y + GEN X
OVER 80% ARE NOT ENGAGED AT WORK
APATHY DISENGAGED
@bhmediaco #bhmediaco
PURPOSE
Benefits LIVE LONGER
BE HAPPIER
MAKE MORE
BE STRONGER
COMMITTED
Healthier + Longer Life
Stronger Mind
Healthy Heart
More Profitable
More Rewarding Life
Fulfilling Relationships
Source: PlanetPurpose.org
@bhmediaco #bhmediaco
PASSION VS. EMPATHY
BE WITH YOUR
COMMUNITY
LISTEN TO
CUSTOMERS
@bhmediaco #bhmediaco
2 • Brand
Discovery
B.O.T. Course Expert
Stand Out
Find Your Voice
Develop Persona
Culture Creation
@BANKSY
@bhmediaco #bhmediaco
Start With WHY?
Why = Purpose
How = Process
What = Products
by Simon Sinek
@bhmediaco #bhmediaco
3 • Crafting Your Online World
Worldview = Lens
Frames = Feelings
Bias = Beliefs
@bhmediaco #br8kthru
Your 4C Strategy
Clarity on your Audience
Consistent Frequency
Competitive Strategy
Clear Vision + Style
Who • What • When
@bhmediaco #bhmediaco
4 • Curate for Growth
What will
You Hang
On the Walls?
@bhmediaco #bhmediaco
80/20 CONTENT
80% OPC
Educational
Inspirational
Helpful
Insights
20% SELF
Services
Specials
Leadership
Events
OPC SELF
@bhmediaco #bhmediaco
Blog + Vlog = WIN
VIDEO for HUMAN ENGAGEMENT

TEXT POST for SEO + GOOGLE
@bhmediaco #br8kthru
Feed Your Feeds
pablo.buffer.com
Quotes
Articles
Videos
PDFs
Photos
Memes
@bhmediaco #bhmediaco
EDUCATE
SOCIAL MEDIA CHANNEL DEVELOPMENT
INSPIREENTERTAIN
Paths to Engagement
@bhmediaco #bhmediaco
5. Skip Sharing… Syndicate
TIME +
SPEED
CURATED
CONTENT
SOCIAL MEDIA
MANAGEMENT
@bhmediaco #br8kthru
Throw
Your
Wide
Net
Find Your
Community
@bhmediaco #br8kthru
CONVERSIONS
Lead them
OFF social
to your
branded URL
@bhmediaco #bhmediaco
6. Launching Your Leadership
CULTIVATE YOUR NICHE AUDIENCE FOR GROWTH
SOCIAL MEDIA
MANAGEMENT
@bhmediaco #bhmediaco
Design Your
Growth
Process
Find
Your
Flow
@bhmediaco #bhmediaco
Live Your Natural State
Share content via medium.com with youtube.com
Repurpose on linkedin.com via yourblog.com
@bhmediaco #bhmediaco
TL Challenges…
“difficult to find, catch, or achieve"
CONFUSION ELUSIVE BLURRY
@bhmediaco #bhmediaco
Welcome to Break On Through
6-Week Journey
@bhmediaco #br8kthru
This Course Includes
BREAKONTHROUGH.ME
6 WEEKS
6 BRICK CORES
LIVE WEEKLY
Q&A SESSIONS
PRIVATE FB+LN
COMMUNITY
PRIVATE 1:1
CONSULTATIONS*
*Level II + III only
@bhmediaco #br8kthru
MEET THE EXPERTS
Geraldine Convento
Brand Strategist
Stephanie Staidle
Right Brain Entrepreneur
Brandon Peele
Planet Purpose
BREAKONTHROUGH.ME
@bhmediaco #br8kthru
Purpose Discovery
BREAK ON THROUGH • THOUGHT LEADERSHIP
Navigate your reason for leading
The benefits of purpose on your life + career
Success metrics tied to purpose alignment
Key to sustaining passion and motivation
Brandon Peele
@bhmediaco #br8kthru
Branding + WHY Story
Development of your personal brand
Defining your brand aesthetics
Leveraging personal brand story
Expressing your brand via media
Geraldine Convento
BREAKONTHROUGH.ME
@bhmediaco #br8kthru
Growth Strategies
Planning for BIG picture in life + career
Time management methods for efficiencies
Right brain utilization for creative thinking
Generating consistent aligned action
Stephanie Staidle
BREAKONTHROUGH.ME
@bhmediaco #br8kthru
Secret VIP Expert
Special surpise guest!
Stay tuned…
BREAKONTHROUGH.ME
@bhmediaco #bhmediaco
Client: Chief Marketing Officer
“I most admired his passion to teach you innovative best practices,
that empower you. He trains you, he documents everything,
and shares all of the strategies you can leverage!”
— Alex T. - CMO at Achievest
@bhmediaco #bhmediaco
Client: Founder + Owner
“Jared is extremely knowledgeable and a gifted educator!
He supported us to create an efficient, effective, and attractive online
media for my local business. He understands our business goals, our
company values, and our unique brand; he guides us from A to Z!
We’ve now doubled our intake...we’re so glad we found him!”
— Peter K. - Founding Practitioner at ACNJ
@bhmediaco #bhmediaco
Your Runway:
WEEK 1 - THOUGHT LEADERSHIP EXPLORATION
WEEK 2 - PERSONAL BRAND DISCOVERY
WEEK 3 - CRAFTING YOUR ONLINE WORLD
WEEK 4 - CURATING FOR GROWTH
WEEK 5 - SYNDICATING YOUR WORK
WEEK 6 - LAUNCHING INTO LEADERSHIP
PRIVATE 1:1 CONSULTATIONS W/ COURSE EXPERTS
@bhmediaco #br8kthru
Your Community
BREAKONTHROUGH.ME
√ Support in a Private
Facebook Group
√Connect in a Private
Linkedin Group
√Accountability in the
Live Weekly Q&A
@bhmediaco #bhmediaco
Testimonial: Founding CEO
“Jared was the needed catalyst to get my new business off the ground.
He advice in marketing, networking and most importantly guided me
in the world of social media + video. He’s sincere,
professional, expedient, driven and enthusiastic.
I greatly appreciated partnering with him!”
— Kathleen Joy, LumiereWork.com
@bhmediaco #br8kthru
1 • Purpose $2,500
2 • Brand $3,500
3 • HQ Site $3,000
4 • Content $1,500
5 • Syndication $1,500
6 • Launch $2,500
Value-Packed Course
Total: $14,500 DIY
@bhmediaco #bhmediaco
BONUS 1:1 Clarity Calls w/ Jared
BHMEDIA.CO/CALLS
Private Calls
1:1 w/ Jared
20 minutes
for Clarity +
Break Throughs
@bhmediaco #bhmediaco
BREAKONTHROUGH.ME
One Goal = You as Leader
@bhmediaco #bhmediaco
Presentation Additions
We always keep a few slides for the end
Enjoy!
@bhmediaco #bhmediaco
CREATORS TO FOLLOW
@BUFFER
@LATERMEDIA
@SUEBZIMMERMAN
@THEINSTAGRAMEXPERT
@SUNNYLENARDUZZI
@CASEYNEISTAT
@KIMGARST
@bhmediaco #br8kthru
PRO >FILE
biz
#tags
CTA
@bhmediaco #br8kthru
0RGANIC VS PAID
REACH
MORE
PEOPLE
DAILY $1
@bhmediaco #bhmediaco
MEDIA STRATEGY CONSULTATIONS
MEDIA
VIDEO
PHOTOS
EMAIL
PROCESSWEBSITES
SOCIALDATA
Free Media Review @ bhmedia.co/consultation

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