1. Deep Context Jorge Arango [email_address]

2. IA environment CONTEXT CONTENT USERS IA Audiences, needs, experience, workflow, tasks Document types, attributes, structure, metadata, owners Organization models and objectives, culture, resources

3. The Internet in Panama

4. Maythe y Dangello

5. Relación 1-1 usuario-PC

6. Caja de Seguro Social

7. css.org.pa

9. The work

11. Beginning of the end

12. Protests Photo: suntracs.org

15. Sitemap 1

16. Sitemap 2

17. Sitemap 3

18. Cultural differences Insight #2

19. Edward Hall’s model of culture HIGH CONTEXT LOW CONTEXT Implicit communication Explicit communication Knowledge is internalized and situational Knowledge is externalized and transferable Focus on relationships Focus on the rules Authority dominates The system dominates

20. Client = high context