This document discusses various challenges faced by telecom operators in evaluating new service ideas from external partners and developers. It notes that operators often reject ideas due to unrealistic requirements around devices, customers, integration, processes and budgets rather than considering the merits of the idea itself. Roadblocks include outdated thinking, reluctance to experiment, complex approval processes and organizational silos within the operator.
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51.
52. No. We tried a similar
service in our market
and it failed, and we’re
never ever going to try
again
What do you think of this service idea?
53. No. It will not work in
our market. Because
I’m a 50 year old guy
who understands all my
customers better than
they know themselves.
What do you think of this service idea?
54. No. A feature of your
service overlaps with an
existing.
What do you think of this service idea?
55. No. We have a similar
service launched, and
are not going to
experiment in trying to
make it better or
address other customer
segments.
What do you think of this service idea?
56. No. Our network can
not support such as
service, even though
such services are going
over the top today.
What do you think of this service idea?
57. No. It looks a bit like
Joyn, which we’re not
sure about, but because
it looks a bit like
something we may do
in the future we’re not
going to do it.
What do you think of this service idea?
58. No. It must work across
all devices, even though
most devices will never
use it.
What do you think of this service idea?
59. No. We need additional
(random) features
included before we
could consider it.
What do you think of this service idea?
60. No. It must work on
IMS (even though it
doesn’t need to).
What do you think of this service idea?
61. No. It must work across
all our customers from
day one, even though
most will never use it.
What do you think of this service idea?
62. No. It must conform to
our process and design
norms. But we’re not
going to tell you what
they are, and you’ll
have to build them in
on your dime.
What do you think of this service idea?
63. No. It must integrate
with all our existing
platforms, even though
it can work fine in the
current configuration.
What do you think of this service idea?
64. No. It must be delivered
through our preferred
SI or NEP, who will copy
/ kill the service
immediately.
What do you think of this service idea?
65. No. You must work
through our app store /
portal, which we’re in
the process of closing.
What do you think of this service idea?
66. No. We can only focus
on 4 service launches
per year. We only back
major successes like
Video Telephony,
Mobile TV, Push To Talk,
See What I See…
What do you think of this service idea?
67. No. We just don’t have
the bandwidth, to do
our job.
What do you think of this service idea?
68. No. We have a network
lock-down as we launch
LTE so cannot do
anything for the next 6-
9 month.
What do you think of this service idea?
69. No. Bob has left the
business and we’re
waiting on his
replacement, who
never comes.
What do you think of this service idea?
70. No. We’re waiting on
annual budgets to be
confirmed, sometime in
the next 6-12 months.
What do you think of this service idea?
72. No. Someone in the
organization doesn’t
like such services.
What do you think of this service idea?
73. No. That cannot be
implemented without
changing our IN /
product catalog / CRM /
billing / network.
What do you think of this service idea?
74. No. We cannot bill / sell
services under $5 per
month.
What do you think of this service idea?
75. No. We have a backlog
of 24 months on billing
updates, even though
the service doesn’t
need to be in that
pipeline.
What do you think of this service idea?
76. No. You must work
through our innovation
group who we all hate
and ignore as they’re
parasites on our
business.
What do you think of this service idea?
77. No. You must talk with
Bob who will then pass
you to Bill, who will
then pass you to Mary,
who will then pass you
to Paul, who will then
pass you back to Bob.
What do you think of this service idea?
78.
79.
80.
81. Telecom Application Developer EcosystemRevenue
Product
Internal Telco Developers
Partner Developers
Telecom App Developers
Mobile App Developers
Long Tail Developers