3. Agenda:
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Introduction: why we are here, what we will discuss, what we wish to
accomplish
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NSE report 2014
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Social media overview: history, stats and case studies
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Social media: sales, marketing, PR, CRM
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How will you measure success?
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Your organisationâs strategy
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Detractors: what to do?
14. SALES
⢠Donât have a âone strategy fits
allâ policy
⢠Where are your prospects
having conversations?
⢠Connect
⢠Listen
⢠Build a relationship
⢠Engage in a conversation
⢠Create content that adds value
⢠Drive users to your web site,
store, activations
15. MARKETING
⢠Efforts to create content
that attracts attention
and encourages readers
to share it with their
social networks
⢠Plan
⢠Goals
⢠Know each platform
⢠Have platform specific
goals
16. PR
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â˘
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No more spray and pray
Monitor the conversation
Look for opportunities
Influencer outreach
Use twitter to connect
with journalists
⢠Stronger focus on content
marketing
⢠Include SM references in all
print, TV, radio interviews /
releases.
⢠Share. Share. Share.
17. CUSTOMER CARE
⢠CRM strategy, do you
have one?
⢠Its about the
conversation, so listen!
⢠Make an effort.
⢠Timeous.
⢠Others can see.
⢠Reward loyalty.
⢠Great cost saving tool.
18. STRATEGY
⢠Does a SM strategy exist in
your organisation?
⢠How do you go about setting
one up?
⢠Must align with overall
business, marketing &
communication strategies.
⢠Donât try to be what you are
not.
⢠From strategy comes action
plan.
⢠Be willing to be flexible.
⢠Constantly review.
19. POLICY
⢠Not easy to set-up
⢠Need to include in
employee agreements.
⢠Can it be enforced?
⢠Every-one now a spokes
person all the time.
⢠More guidelines.
⢠Train / inform your
team
⢠http://socialmediagovernance.com/policies/
20. MEASURE!
⢠Determine criteria
⢠Daily, weekly, monthly,
quarterly
⢠GA
⢠Facebook insights
⢠Measurement tools
⢠Do more of what worked
and less of what did not
⢠Discuss, debate and act
accordingly.
⢠Revise plans, action and
measure again.
24. DETRACTORS & FANS
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Are you listening?
Is there a plan?
Influence the influencers.
Amplify compliments
Address complaints.
Acknowldge their rights.
Know who the top
influencers are.
⢠Include them in launches,
press releases, etc.
⢠Whatâs wrong with a faceto-face meeting.