Social media at the next level.

1. SOCIAL MEDIA
MASTERCLASS: 20
APRIL 2023

2. @japies @japies

3. Workshop
contents

4. THE WHY? Generate
leads / sales
Build brand
equity
Position
services
Create
awareness
Drive traffic to your
online platforms
Tell your
story
TRUST ENGAGEMENT

7. social media
principles
Content
Conversation
Strategy
Creative
Analyse

9. NEW
BUSINESS /
SALES
INFORM
CRM
MARKETING
PROMOTE
RECRUIT
NEWS
what do you wish to
accomplish?
A goal
withou
t a
plan is
just a
WISH!

10. Creating your content calendar

11. Creating content calendars
• Plan your content at least a
month in advance.
• Ensure that it is in sync
with your other
communications initiatives /
messages.
• Base your content on pre-
defined pillars /storylines.
• In your calendar have text,
images, gifts, videos, links.

12. Creating content calendars
• Don’t duplicate across FB,
Twitter and Instagram
• Ensure that images are
correctly sized for each
platform.
• Plan which posts to boost and
what the budget will be.
• Utilise all the various aspects
of the platforms: stories,
carousal, video, slideshows,
etc.

13. Creating content calendars
• Get your team’s buy-in /
approval
• Create designs in advance.
• Schedule posts where
possible.
• Be flexible wrt changes /
updates.

14. ENGAGEMENT RATE
‣ Above 1% engagement rate:good;
‣ 0.5%-0.99%: average;
‣ Below 0.5% engagement likely means that you
need to realign your messages to that of your
audience's expectations and in the process attract
more compelling and engaging messages from
your community members.

16. What is Meta Business Suite?
Meta Business Suite is a one-stop shop
where you can manage all of your
marketing and advertising activities on
Facebook and Instagram. It centralises
tools that help you connect with your
customers on all apps and get better
business results.

18. Key Feautures

19. https://business.facebook.com/overview

24. Stories and Reels
Reels are served to a wide public audience,
and browsing reels is a great way to discover
new creators. On the other hand, stories are
only served to a creator's followers or
friends. Format: Stories can have short videos,
like reels but can also include things like
photos and boomerangs.

34. WhatsApp
Groups

35. WhatsApp Groups: The Golden Rules
• Always keep to the purpose of the group! Don’t share irrelevant messages about other topics.
• Do not spam the group!
• Don’t be offended if others leave. Not everyone wants the same information.
• Do politely excuse yourself before you leave a group.
• Post your message in one single chunk of text, don’t post every word or sentence in a new
message.
• Do not have one-on-one conversations in the group. Switch to private messages.
• Do not post in any group between 21:00 and 07:00 unless it is an all-out emergency.
• The group is not a political platform (unless you have specifically set it up for this purpose) No
arguing, no heated opinions, no fear mongering, no hyped up drama, no fake news. Check your
sources before you share.
• Never EVER use a group to berate someone else or air grievances. If you have an issue address
it one on one with the relevant person.
• Don’t add random people to a close-knit group.
• Always ask someone if you may add them before you add them.
• Don’t send data-insensitive messages. No-one wants their last 3GB used up on uninvited
memes.
• When the group has served its purpose (the hike is over) delete it.

36. If you are not sure,
ask yourself these
three
questions before
you post:
1. Is this relevant?
2. Is this necessary?
3. Is this a good time to
post?

37. Group Description

38. Invitations

41. POSTS
➡ Keep it short
➡ Add pics
➡ Add videos
➡ Avoid FWD
➡ Verify facts /
statements

42. POLLS

43. Communities

44. • Have rules /
guidelines.
• Shared admin roles.
• Stick to those.
• Remind people.
• Open group or closed
group or BOTH?
Admin duties

47. Showcase your products and services in a mobile
storefront and group similar items into collections
to simplify the shopping experience for your customers.
Share your entire catalog or links to specific items
with new and existing customers on WhatsApp,
Facebook, and Instagram—all from within the app.
Simplify your order management and streamline the
shopping experience for your customers, so they can easily choose
items from your catalog to send as a single message.
Announce promotions, special offers and new inventory
to multiple customers at the same time.

50. How to be successful
with instagram
for Business

51. WHY INSTAGRAM

52. ‣ STEP 1: Download and launch the app
Download the Instagram app for iOS from the App Store, Android from Google Play store or Windows Phone from
the Windows Phone Store. Once the app is installed on your mobile phone, tap to open it.
‣ STEP 2: Let us know who you are
Tap Sign Up, then enter your email address and tap Next, or tap Log in with Facebook to sign up with your Facebook
account.
‣ STEP 3: Set up a free business profile
Within the app, find Settings, then scroll down to Switch to business account. When you have a business account, you can
add pertinent business information such as opening hours, a business address or a phone number. Create a Business
Profile
‣ STEP 4: Post and follow users
Start posting content you'd like to see in your feed using relevant hashtags and start following similar accounts.
INSTAGRAM SET-UP: THE STEPS

53. INSTAGRAM: KEY POINTS

54. Adopt a’ Tribe’Mentality
๏ Uncover Niche Hashtags
๏ Look Toward Your Own Customers
๏ Make Your Activity Count
INSTAGRAM: KEY POINTS

55. ๏ Publish Goal-Driven Content
๏ Craft Your Brand’s Narrative
๏ Show Off Your Products
๏ Engage With Influencers
๏ Tap into the Power of Instagram Ads
INSTAGRAM: KEY POINTS

56. INSTAGRAM POSTS

57. INSTAGRAM: IMAGE OPTIONS

58. INSTAGRAM: IMAGE OPTIONS

60. Instagram for
your
organisation

62. Still unsure about YouTube
28 million
25,3 million
2.514 billion
61.4%
50 / 50

63. Your YouTube
Presence

64. Benefits of a YouTube Channel

65. What & Who

66. Creating your channel

67. Posting your Video

68. When you set your video as a Premiere,
you and viewers can watch it together at the same time.
A public watch page gets created and shows a countdown
to the start of your video.
When your video starts, you can interact with viewers
in live chat and comments.

69. EXTRAS

70. 6,44 MILLION SA
USERS OVER 18 IN
JAN 22

77. INSTAGRAM ADS

79. QUESTIONS:
• Where does your
audience reside
• Do you sell online?
• Do you get referrals
online?
• How do people
contact you?

85. How to be successful
with Twitter
for Business
353m
2.85m

86. TWITTER FOR BUSINESS

87. TWITTER FOR BUSINESS

88. SETTING UP YOUR TWITTER FOR
BUSINESS ACCOUNT

89. TWEETING RIGHT!

92. BUT WAIT, THERE’S MORE!

93. TWITTER FOR BUSINESS: ESSENTIALS
tiny url
correct
size
images
hashtag
tag
@mentio
n
keep it
short
use
pics

94. TWITTER FOR BUSINESS: TOOLS
tweetd
eck
sproutso
cial
hootsuit
e

95. Creating success
with linkedIn

97. Your page:
➡ Choosing a logo and cover photo
➡ Filling out your LinkedIn profile
➡ Jobs
➡ People
Content strategy:
➡ Question-based content
➡ Articles and industry-specific posts
➡ Resources and case studies
➡ Event coverage
➡ Employee showcases
➡ Culture-centric content
SETTING UP YOUR LI PAGE

98. NB for engagement:
➡ Get your employees involved
➡ Prioritize video content
➡ Come up with a consistent content calendar
➡ Stay tuned for opportunities to connect
➡ Understand your analytics
SETTING UP YOUR LI PAGE

99. Creating your content calendar

100. #hashtag basics
• They always start with # but they won’t
work if you use spaces, punctuation or
symbols.
• Make sure your accounts are
public. Otherwise, the hashtagged
content you write won’t be seen by any
non-followers.
• Don’t string too many words together. The
best hashtags tend to be relatively short
and easy to remember.
• Use relevant and specific hashtags. If it is
too obscure, it will be hard to find and it
won’t likely be used by other social media
users.
• Limit the number of hashtags you
use. More isn’t always better. It actually
looks spammy.
• Use niche hashtags. (longtail)

108. ANALYSE

109. Analytics
• Analyse as often as you
can.
• Weekly highlights
• Monthly in detail
• Look at:
• growth
• engagement
• ads’ results

110. Analytics
• Stop doing what is not generating results.
• Do more of what works.
• Look at other brands to see what they do that works well.
• Don’t be scared to experiment!

111. Tools to help you
• Planning
• Scheduling
• Management
• Hashtag
generator
• Design

112. Tools to help you
• monday.com
• hootsuite.com
• tweetdeck.com
• Hashtag
generator
https://inflact.com/tools/instagram-hashtag-generator/
• canva.com

113. essential #socialmedia
notes
offers &
shops
Never stop
checking your
analytics
respond
quickly
create
events
stick to
a plan
advertise
content to
suit the
platform
content to
suit the
audience
video
engage
exclusive
content /
offers
connect online
with offline
links to your
accounts

114. japie@interactiveconcepts.co.za
082 44 33 033