Is it important to have great engagement with your social media followers? If so, how do you engage with them?

1. YOU POST & SHARE, BUT DO
YOU ENGAGE?
20 APRIL 2016
japie swanepoel
@japies
@Digital4Christ

2. SOME NUMBERS

3. SOME NUMBERS

4. SOME NUMBERS
13 MILLION

5. SOME NUMBERS
13 MILLION

6. SOME NUMBERS
13 MILLION
2,7 MILLION

7. SOME NUMBERS
13 MILLION
2,7 MILLION

8. SOME NUMBERS
13 MILLION
7,5 MILLION
2,7 MILLION

9. SOME NUMBERS
13 MILLION
7,5 MILLION
2,7 MILLION

10. SOME NUMBERS
13 MILLION
7,5 MILLION
2,7 MILLION
100 MILLION

11. SOME NUMBERS
13 MILLION
7,5 MILLION
2,7 MILLION
100 MILLION

12. SOME NUMBERS
13 MILLION
7,5 MILLION
2,7 MILLION
100 MILLION
10 MILLION

13. TOP SA ACCOUNTS

14. TOP SA ACCOUNTS

15. TOP SA ACCOUNTS

16. TOP SA ACCOUNTS

17. TOP SA ACCOUNTS

18. SA ONLINE USAGE (COURTESY OF IABSA)

22. SNAPCHAT CELEBS

23. THE SOCIAL MEDIA CONUNDRUM; BAD

24. THE SOCIAL MEDIA CONUNDRUM; BAD

25. THE SOCIAL MEDIA CONUNDRUM; BAD

26. THE SOCIAL MEDIA CONUNDRUM; GOOD

27. WHAT IS ENGAGEMENT?

28. WHAT IS ENGAGEMENT?
▸total Facebook likes? NO

29. WHAT IS ENGAGEMENT?
▸total Facebook likes? NO
▸number of twitter or
instagram followers? NO

30. WHAT IS ENGAGEMENT?
▸total Facebook likes? NO
▸number of twitter or
instagram followers? NO
▸number of people who
visit your web site? NO

31. WHAT IS ENGAGEMENT?
▸total Facebook likes? NO
▸number of twitter or
instagram followers? NO
▸number of people who
visit your web site? NO
▸number of email
subscribers? NO

32. WHAT IS ENGAGEMENT?
▸total Facebook likes? NO
▸number of twitter or
instagram followers? NO
▸number of people who
visit your web site? NO
▸number of email
subscribers? NO
▸it is INTERACTION.

33. WHAT IS ENGAGEMENT?
▸total Facebook likes? NO
▸number of twitter or
instagram followers? NO
▸number of people who
visit your web site? NO
▸number of email
subscribers? NO
▸it is INTERACTION.
▸SM is about a
CONVERSATION

34. WHAT IS ENGAGEMENT?
▸total Facebook likes? NO
▸number of twitter or
instagram followers? NO
▸number of people who
visit your web site? NO
▸number of email
subscribers? NO
▸it is INTERACTION.
▸SM is about a
CONVERSATION

35. WHAT IS ENGAGEMENT?
▸total Facebook likes? NO
▸number of twitter or
instagram followers? NO
▸number of people who
visit your web site? NO
▸number of email
subscribers? NO
▸it is INTERACTION.
▸SM is about a
CONVERSATION
ZERO
LIKES

36. WHAT IS ENGAGEMENT?
▸total Facebook likes? NO
▸number of twitter or
instagram followers? NO
▸number of people who
visit your web site? NO
▸number of email
subscribers? NO
▸it is INTERACTION.
▸SM is about a
CONVERSATION
ZERO
LIKES
ZERO
COMMENTS

37. WHAT IS ENGAGEMENT?
▸total Facebook likes? NO
▸number of twitter or
instagram followers? NO
▸number of people who
visit your web site? NO
▸number of email
subscribers? NO
▸it is INTERACTION.
▸SM is about a
CONVERSATION
ZERO
LIKES
ZERO
SHARES
ZERO
COMMENTS

41. 193
COMMENTS

42. 193
COMMENTS
?

43. 193
COMMENTS
?

44. 193
COMMENTS
?

48. SO WHY IS ENGAGEMENT SO IMPORTANT?

49. SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?

50. SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
▸ create a community?

51. SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
▸ create a community?
▸ create awareness: news, events,
messages, campaigns?

52. SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
▸ create a community?
▸ create awareness: news, events,
messages, campaigns?
▸ communicate with your existing
fans, followers, community?

53. SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
▸ create a community?
▸ create awareness: news, events,
messages, campaigns?
▸ communicate with your existing
fans, followers, community?
▸ SOCIAL MEDIA IS ABOUT A
CONVERSATION

54. SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
▸ create a community?
▸ create awareness: news, events,
messages, campaigns?
▸ communicate with your existing
fans, followers, community?
▸ SOCIAL MEDIA IS ABOUT A
CONVERSATION
▸ Print, radio, TV & outdoor can
create excitement, awareness,
news, etc.

55. SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
▸ create a community?
▸ create awareness: news, events,
messages, campaigns?
▸ communicate with your existing
fans, followers, community?
▸ SOCIAL MEDIA IS ABOUT A
CONVERSATION
▸ Print, radio, TV & outdoor can
create excitement, awareness,
news, etc.
▸ ONLY SM can create two-way
interaction.

56. SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
▸ create a community?
▸ create awareness: news, events,
messages, campaigns?
▸ communicate with your existing
fans, followers, community?
▸ SOCIAL MEDIA IS ABOUT A
CONVERSATION
▸ Print, radio, TV & outdoor can
create excitement, awareness,
news, etc.
▸ ONLY SM can create two-way
interaction.
▸ every action you take on social
media should be aimed at
creating interaction.

57. SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achieve
with your social media?
▸ create a community?
▸ create awareness: news, events,
messages, campaigns?
▸ communicate with your existing
fans, followers, community?
▸ SOCIAL MEDIA IS ABOUT A
CONVERSATION
▸ Print, radio, TV & outdoor can
create excitement, awareness,
news, etc.
▸ ONLY SM can create two-way
interaction.
▸ every action you take on social
media should be aimed at
creating interaction.
▸ likes, shares, comments,
retweets, views, regrammes.

58. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?

59. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS
NOT ENGAGING.

60. WHERE’S THE CALL TO ENGAGE?

61. WHERE’S THE CALL TO ENGAGE?

62. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?

63. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS
NOT ENGAGING.

64. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS
NOT ENGAGING.
YOU’RE HANGING OUT
IN THE WRONG PLACES.

65. OUR OWN RESEARCH

66. OUR OWN RESEARCH

67. OUR OWN RESEARCH

70. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?

71. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS
NOT ENGAGING.

72. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS
NOT ENGAGING.
YOU’RE HANGING OUT
IN THE WRONG PLACES.

73. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS
NOT ENGAGING.
YOU’RE HANGING OUT
IN THE WRONG PLACES.
YOUR “FANS” AREN’T
REALLY YOUR FANS.

78. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?

79. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS
NOT ENGAGING.

80. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS
NOT ENGAGING.
YOU’RE HANGING OUT
IN THE WRONG PLACES.

81. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS
NOT ENGAGING.
YOU’RE HANGING OUT
IN THE WRONG PLACES.
YOUR “FANS” AREN’T
REALLY YOUR FANS.

82. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS
NOT ENGAGING.
YOU’RE HANGING OUT
IN THE WRONG PLACES.
YOU ARE
NOT
RELEVANT.
YOUR “FANS” AREN’T
REALLY YOUR FANS.

83. WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS
NOT ENGAGING.
YOU’RE HANGING OUT
IN THE WRONG PLACES.
YOU ARE
NOT
RELEVANT.
YOUR “FANS” AREN’T
REALLY YOUR FANS.
YOUR OFFER /
MESSAGE IS
NOT APPEALING
TO YOUR BASE

84. MORE “DO” & LESS “DON’T”

85. MORE “DO” & LESS “DON’T”
1. review and
analyse….constantly!

86. MORE “DO” & LESS “DON’T”
1. review and
analyse….constantly!

87. MORE “DO” & LESS “DON’T”
1. review and
analyse….constantly!

88. MORE “DO” & LESS “DON’T”
1. review and
analyse….constantly!
2. interact with influencers.

89. MORE “DO” & LESS “DON’T”
1. review and
analyse….constantly!
2. interact with influencers.

90. MORE “DO” & LESS “DON’T”
1. review and
analyse….constantly!
2. interact with influencers.

91. MORE “DO” & LESS “DON’T”
1. review and
analyse….constantly!
2. interact with influencers.
3. create events.

92. MORE “DO” & LESS “DON’T”
1. review and
analyse….constantly!
2. interact with influencers.
3. create events.
4. manage (purge) followers.

93. MORE “DO” & LESS “DON’T”
1. review and
analyse….constantly!
2. interact with influencers.
3. create events.
4. manage (purge) followers.
5. determine whether you are
where you want to be.

94. MORE “DO” & LESS “DON’T”
1. review and
analyse….constantly!
2. interact with influencers.
3. create events.
4. manage (purge) followers.
5. determine whether you are
where you want to be.
6. are you relevant? ask if you are
unsure?

95. MORE “DO” & LESS “DON’T”
1. review and
analyse….constantly!
2. interact with influencers.
3. create events.
4. manage (purge) followers.
5. determine whether you are
where you want to be.
6. are you relevant? ask if you are
unsure?
7. put a content strategy in place.

96. MORE “DO” & LESS “DON’T”
1. review and
analyse….constantly!
2. interact with influencers.
3. create events.
4. manage (purge) followers.
5. determine whether you are
where you want to be.
6. are you relevant? ask if you are
unsure?
7. put a content strategy in place.
8. follow with an action plan

97. MORE “DO” & LESS “DON’T”
1. review and
analyse….constantly!
2. interact with influencers.
3. create events.
4. manage (purge) followers.
5. determine whether you are
where you want to be.
6. are you relevant? ask if you are
unsure?
7. put a content strategy in place.
8. follow with an action plan
9. be critical about every piece
of content you wish to post.

98. MORE “DO” & LESS “DON’T”
1. review and
analyse….constantly!
2. interact with influencers.
3. create events.
4. manage (purge) followers.
5. determine whether you are
where you want to be.
6. are you relevant? ask if you are
unsure?
7. put a content strategy in place.
8. follow with an action plan
9. be critical about every piece
of content you wish to post.
10.create content with which
your users will WANT TO
ENGAGE!

99. digital4christ.co.za
japie@digital4christ.co.za@digital4christ