2. Create need
• There is no need for biking as a mean of
transport. Transport is the real
„movement” of cars.
3. Find an idea
• There are some people who have new
ideas:
George Bliss noted after his
visit to Peking that cyclists in
China had an understood
method of negotiating
intersections without signals.
Traffic "bunched up" at these
intersections until the backlog
had reached a "critical mass",
at which point the mass
moved through the
intersection.
This phenomena was the start
signal of CM.
5. Organize a group
• Common goal: „more bike on
the street”
• Simple message: e.g. „every
street are bikestreets”
• Activity, demonstration,
(peaceful)
– Don’t be afraid of radicalism
– Say something big and popular
– Use the power of community
6. A „good” statement can be
helpful
• The Mayor of Budapest wanted to
adjourn the Car Free Day from
22nd of September to Sunday in
order that ‘the celebration didn’t
disturbe the transport of the city’.
• Some bicycle messengers were
shocked at it and started to
organize the first CM
demonstration
7. Make your group popular
• Try to involve politicians
• Involve press ( the bigger, the more)
• Use social media.
8. In the middle of subculture
• This is the time to think about your long
term goals and target groups.
?
Participants of
demonstrations:
„bike
messengers and
their followers,
fixie users, all
the rasta
junkies”
The first bike-lifting in 2001,
9. Get competence
• Organize a group of young professionals
• Find a form of organization
• Get autorization from the
moovement
• Learn as much as you can
10. Be a partner…
• …of local and national governments
• Help to get publicity for politicians
• Don’t hesitate to accept
awards from „them”
11. Redefine the target group
Old
subcul-
ture
Trend-
followers
Student
s
Employee
s
Bikers?
People who
use their bikes
for daily
transport
12. Redefine the goal
• Not advocay group only!
• Representing the idea (to integrate the
bike into the transportation-system) and
not the biker!
• And NOT to entertain! In case the
demonsration reached its goal, dont worry
to finish organizing.
13. The way to success
Sports
equipment,
game
Problem to be solved
Solution