The document outlines marketing objectives and strategies for fiscal year 2010 to drive consumption of readiness training and build strong commitment to readiness at SMSG. The goals are to drive completion of required and recommended training, execute key initiatives like Fast Start and role guides, and drive adoption of the SMSG readiness program. Strategies include targeted communications and programs for both individual contributors and people managers, requiring completion of core training, and measuring success through metrics like training completion rates and number of front row access events held.

1. FY10 Marketing Objectives & Strategies Drive Consumption of Readiness Build Strong Commitment to Readiness

2. Execution Plan –Drive Consumption 2

3. Execution Plan –Build Strong Commitment 3

5. Strong focus on Individual Contributor communications; Limited focus on People Manager Communication

7. Drive Recommended Training

8. Execute Key Initiatives

10. Role Guide

13. Fast Start 97%

14. # Front Row Access Events

16. Drive Consumption 6

17. Drive Consumption 7

18. Execution Plan* – FastStart FY10 8 *Current plan of record May 7, 2009

19. Drive Consumption 9

20. Drive Consumption 10

21. Drive Consumption 11

22. Drive Consumption 12

23. FY10 Execution Plan –Front Row Access 13

24. FY10 Execution Plan –Front Row Access, cont. 14

26. Awareness gap needs to be filled with people managers around Readiness / Employee Development

28. Target Marketing for Communicating Readiness for Managers

31. People Manager Communications – x% of Campaigns include targeted messaging for managers

33. Execution Plan: Branding 17 Global Theme & Branding Guidelines

34. Execution Plan: Branding 18 Naming Process

35. Build Strong Commitment 19

36. Execution Plan – People Managers 20

37. Build Strong Commitment 21

38. Build Strong Commitment 22