It’s advertising that is relevant to the present and future.It is also applicable to today’s user native to the experience,and mobile-ready.

1. Name : Jankiba Rana
Roll no: 09
Sem : 04
paper: 15 Mass Communication and Media Studies
Submitted to :-
Smt.S.B. Gardi
Department of English
M.K.Bhav.University

2. WHAT IS MODERN ADVERTISING?
It’s advertising that is relevant
to the present and future.
It is also applicable to today’s user
native to the experience,
and mobile-ready.

3.  Print Advertising
 Broadcast Advertising
 Outdoor Advertising
 Public Service Advertising
 Product Placement Advertising
 Cell Phone & Mobile Advertising
 Online Advertising

5. • Mass market, national and international, this is only
possible through a specialized communication system.
• Thus, modern advertising evolved, to meet precisely
this requirement of the capitalist economic system.
 the desires of human beings
 their needs
 Advertising also helps to create new consumers.
 Component of a democratic society
 Choice and the right to exercise that choice

6.  Advertisements tell consumers what to buy.
 The main features of modern ads are as under:
 increasing the sales of business.
 paid form of publicity
 non-personal
 mass audience
 Benefits or Importance of modern Ads & Benefits to Consumers
 Buy
 No more waste of time just on one click.
o where and when the products are available
o compare merits and demerits
o Modern advertisements are highly informative

7. Various media for Advertising
Print media
Newspapers ads
Magazines ads
Pamphlets


8. Advertising Appeal
 Emotional Appeal
 Social Appeal
 Personal Appeal
 Humour Appeal
 Sex Appeal
 Music Appeal
 Scarcity Appeal
 Rational Appeal
 Masculine Feminine
Appeal:
 Brand Appeal
 Snob Appeal
 Adventure Appeal:

9. Products Advertisement
Modern TV advertisements and how the products are
projected:
As we have referred to the appeals of Ads now lets look at
the few Ads:
 Stereotype representation of female and her body eg.
axe deo
 Women as Intelligent and men portrayal eg. tea ad
 Emotional appeal nationalism unity equality
eg.Red label Tea
 International advertise
 Brand Appeal aemezon ad

10. THANK YOU....