Presentation I gave during Tech Live! 2017 in Amsterdam about IoT for marketers.

1. physical and digital world
bridging the

2. Developer Evangelist
Internet of Things

6. 47%Click-through
rate increase

8. Marketer Data Scientist

10. What if we would have the
same tools in the physical world?

11. Track customer engagement around store
A-B testing of routing people through a stadium
Track people around premises for audit purposes

14. https://www.youtube.com/watch?v=S_6vbOZVxAo

19. Opportunity becomes so much bigger when
machine learning meets data

21. Less people neededAutomatic planningRealtime insight
Telenor
▪ Big telecom company
▪ Owns 4,000 buildings in Norway
▪ Toilet cleaning schedule made by 'hand'

24. Practice time!

25. Goal
• Track interaction with physical products
• Send data to Google Analytics
• ???
• PROFIT!

28. Beacon Gateway Google Analytics

30. Thank you!
@janjongboom