2. Interactive Marketing
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Metaphor: Poker
Creating an interactive marketing
Creating an interactive marketing
campaign is like playing poker

3. Cards In The Deck
First, you must learn what resources
Fi t tl h t
are available to you

4. Search Engines
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Paid ads versus Organic search

6. Geo‐targeting & Local Search
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Target your customers in a
p g g p
specific geographical area

7. Wild Card
Search Marketing Tips:
• Paid ‐ instant results
Paid instant results
• Organic ‐ long term effort
• Target your customer

8. Mobile Tags
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On‐the‐go interaction, combining
On‐the‐go interaction combining
print with mobile technology

9. Mobile Tags
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You Decide the Message:
Website, video, text…

10. Wild Card
Mobile Tag Tips:
• Smartphone limitations
Smartphone limitations
• No Flash animation
• S ll i
Spell it out for them
f h
• Make it fun and useful

11. Social Media
Building relationships

14. Wild Card
Social Media Tips:
• Engage your customer
Engage your customer
• Personal space
• Off
Offer useful information
f li f i
• Be consistent
• It’s not for everyone

15. Stacking The Deck
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Creating your strategy,
p
placement & synergy
y gy

16. Lady Luck
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Know your target audience

17. Shuffle & Deal
Implement your campaign
p y p g

18. Raise Or Fold
Monitor & Make Adjustments:
Internet data is the most traceable medium
Internet data is the most traceable medium

23. Go All In
When you find your niche
– take advantage of it
take advantage of it

24. Questions & Answers
Thank You