A short presentation of OpenType and Word and how to improve typography in Word.

1. TypeOn OpenType and Word
(and Publisher)

2. in the beginning…
PostScript:
• print from any application to any printer using
one single driver
• but:
• screen font vs. printer font
• partly proprietary

3. who's your type?
Type 1 Type 3
Adobe only 3rd parties
Contains hints (better small type) No hints
ATM-compatible Not ATM-compatible

4. the enemy of my enemy is my…
Apple & Microsoft to work together:
• TrueType (codename 'Bass'*) by Apple
• TrueImage by Microsoft
*because fish is scalable too.

5. TrueType
Advantages:
• 1 font for screen & print ("true" wysiwyg)
• (±) compatible Mac & Win
Disadvantages:
• Bad name due to low quality fonts
(e.g. CorelDRAW-generated)

6. some failures
QuickDraw GX (Apple)
Multiple Master fonts (Adobe)

7. the birth of OpenType
1996: announced by Adobe & Microsoft
• is able to contain PostScript & TrueType
• is able to contain 65,536 characters
• great for the Chinese and the Japanese
• but also for typophiles
• fully cross platform (from Windows 2000 on)
• support in Word en Publisher since Office 2010

8. Word and typography

9. italic (and bold and…)
why is italic known as italic?

10. Aldus Manutius
• not the creator of PageMaker
• printer in Venice (around 1500)
• inventor of the pocket book
• asked Francesco Griffo
to design a slanted font
• printer/publisher of the
Hypnerotomachia Poliphili (by Francesco Colonna?)

11. some recommendations
• use bold for titles, subtitles
• to emphasize words, use real italic
• do not use underline
• typewriters are a thing of the past
• people want to click on it

12. Word and typography

13. kerning?
monospace: every char same width
• Courier
• 0123456789
proportional font: every char different width
what about the space between chars?

14. ligatures
when two become one

15. ligatures (cntd.)
standard:
contextual: defined by the font(designer)
historical:
recommended setting: Standard & Contextual

16. number spacing
Standard: tabular & lining:
Recommended (text): proportional & old-style

18. stylistic sets (Gabriola)

19. contextual alternates (Handsome Pro)
• without:
• with:

20. white rivers?
Do full justification the way
WordPerfect 6.x for Windows
does

21. one more thing…