SlideShare ist ein Scribd-Unternehmen logo
1 von 12
Downloaden Sie, um offline zu lesen
At Royal Cup, we believe that long-term,
responsible growth needs to be measured
in more ways than just profitability. Using
the triple bottom line model, we are able
to approach sustainability in a more
holistic manner by measuring success
and impact in three distinct areas:
social responsibility, environmental
stewardship and economic prosperity.
As a company committed to environmental awareness and socially
responsible practices, Royal Cup takes pride in constantly researching and
developing products and coffees. Our goal is to help customers achieve their
objectives, while providing solutions that are environmentally responsible.
	 We sell quality products and services and are proud
of our work.
	 We are a 100% customer-driven company and strive to
create customer advocates.
	 We maintain high integrity in all interactions and treat
everyone like we would like to be treated.
	 We are good corporate citizens with a developed sense of
social responsibility and we give back to communities our
time, talent, & resources.
	 We are a profitable, growing company with a fun-loving
spirit, and a great place to work.
Royal Cup Coffee’s Core values
QUALITY
CUSTOMER
DRIVEN
INTEGRITY
SOCIAL
RESPONSIBILITY
WORK FOR
FUN & PROFIT
At Royal Cup, we measure sustainability success using the Triple Bottom Line.
This framework captures an expanded spectrum of values and criteria for
measuring organizational success:
Triple Bottom Line
At Royal Cup, Corporate Social Responsibility (CSR) is central to our core
values. We conduct business in an ethical and responsible way. We are
investing in a number of initiatives to maintain our strong CSR position
for the future, including:
•	 Royal Cup contributes over 5% of pre-tax profit dollars to various charities
and non-profit organizations every year. Our associates are encouraged to
give of their time, talent and money in support of their local community
activities.
•	 Individual Headquarter Leadership Support has personally committed to
the following: Executive Board Chair for Red Cross, United Way Campaign
Chair, United Way Board Chair, Boy Scout Campaign Chair, Rotary Club
Birmingham President, Leadership Alabama Founder, A+ Education
Reform Founder, along with many other committees, boards and groups at
a local and national level.
•	 Royal Cup is an active member of the National Coffee Association,
the Specialty Coffee Association of America, and Quality Assurance
International.
•	 In June 2013, Royal Cup teamed with Ecom to donate a computer lab
to an elementary school attended by children of coffee cherry pickers
in Brazil.
•	 Royal Cup is committed to its partnership with The Nature Conservancy for
over 20 years.
Social Responsibility
Charities and Non-Profit Organizations that Royal Cup supports:
Social Responsibility
And Many More…
Royal Cup recognizes the necessity of a healthy economic state in order to
positively influence the well-being of our employees, partners and customers.
We recognize and promote strategies that spur creativity, innovation and
entrepreneurship throughout the organization, which facilitates the creation
of shared knowledge that impacts business and industry.
•	 A new campus expansion at Royal Cup will provide over 40 jobs and
$3+ million in economic impact in Birmingham, Alabama and beyond.
•	 Royal Cup offers an Employee Assistance Program to help our employees
with emotional, legal, financial, and health-related issues, such as
smoking cessation.
•	 Royal Cup continues to invest in World Coffee Research (WCR) projects.
The WCR’s intent is to improve the availability of quality coffee worldwide,
while considering the environmental and economic impact on the
growing regions. A member of Royal Cup’s leadership team has served as
Board Chair since the WCR’s inception. For more information, visit: www.
worldcoffeeresearch.org.
Economic Stability
Royal Cup is committed to offering products and services that are good for
the environment, while operating in an efficient and effective manner.
Environmental Stewardship
From Farm to Cup
•	 Royal Cup was the second roaster in the United States to purchase coffee
from Rainforest Alliance Certified™ farms in 2003. Rainforest Alliance
Certified™ farms support a healthy environment, promote the well-being
of workers and their communities, and ensure efficient farm methods.
Farm workers benefit from safe working conditions, dignified housing and
medical care, and access to schools for their children. Certification ensures
the protection of ecosystems, including wildlife habitat, water and soil.
www.rainforest-alliance.org.
•	 Over 60% of coffees produced in our H.C. Valentine Coffee Company
are organic. Output of organic coffees at H.C. Valentine increased by
64% in 2013.
•	 At Royal Cup, we build good relationships with importers and exporters.
Our travels to the producing countries reveal how well the farms are
managed and how well their people and the environment are treated on
these farms. Building relationships with these farmers and co-ops solidifies
our commitment to their well-being.
Royal Cup is committed to offering products and services that are good for
the environment, while operating in an efficient and effective manner.
sustainability of Operations
•	 Royal Cup currently uses a regenerative thermal oxidizer to cut gas usage
and to clean smoke from the roasting process. We are working to reduce
energy and water usage and are contracting with a company to eliminate
other wastes, such as boxes and paper.
•	 Royal Cup partners with a local recycling company for our food
wastes, and is building partnerships to find second uses for our
burlap coffee bags.
•	 Our EspresShip Department is partnering with UPS to achieve a neutral
carbon footprint by 2014.
•	 Select divisions are utilizing GPS route technology, helping improve
efficiencies in fuel consumption and vehicle emissions.
•	 Royal Cup offers and actively promotes a full line of biodegradable and
compostable foodservice disposable supplies.
•	 The H.C. Valentine Coffee Company, a proud member of the Royal Cup
Coffee family, possesses several environmental certifications: Fair Trade,
QAI, USDA Organic, and Rainforest Alliance.
•	 Internal transportation is structured to minimize miles driven
and maximize cubic capacity usage. Backhauls minimize
“empty” miles driven.
•	 Royal Cup is currently testing the use of intermodal transportation (truck/
train) for long-haul shipments in an effort to reduce fuel consumption.
•	 Royal Cup operates a full rebuild operation for beverage equipment and
recycles unusable metal parts.
Environmental Stewardship
1.	 Give 5% of pre-tax profits to charity.
2.	 90% of employees donate to United Way.
3.	 Royal Cup encourages and supports employee volunteerism in
our local communities.
4.	 Link all Royal Cup community involvement around the country and
develop an interactive map highlighting the company’s service from
coast to coast.
5.	 Obtain Certification from MWBE (Minority and Women Businesses)
with the goal of increasing partnerships with women- and
minority-owned businesses at 10% per annum.
Sustainable Goals
1.	 Strengthen and further define supply chain transparency program by
working with importers, co-ops, and farmers in producing countries.
2.	 Engage the Rainforest Alliance and Fair Trade Organization in an effort
to identify cause marketing programs to help support specific projects on
one or more farms from which we buy coffee.
3.	 Continue our investment in the World Coffee Research organization’s
pivotal work on genetics, disease treatment and prevention, variety trials
and other efforts.
4.	 Be a great place to work:
•	 Actively promote from within
•	 Monitor and measure against diversity goals
•	 Develop and promote safety and wellness programs
1.	 Increase output of sustainable coffees:
•	 Rainforest Alliance Certified™ coffee by 5%;
from 3.5 million to 3.675 million pounds
•	 Fair Trade USA Certified™ coffee by 60%
from 250,000 to 400,000 pounds
•	 Increase Organic coffee pounds by 15%
2.	 Reduce energy consumption
•	 In all our facilities
•	 Define Carbon Footprint in FY 2014 using SCAA’s
START Program
•	 Evaluate merits of LEED Certification in Royal Cup
plant expansion
•	 Expand waste and raw materials recycling programs
•	 Strengthen electronic commerce capabilities to reduce paper usage
•	 Expand “lights on timers” program in warehouses to conserve energy
•	 Fill 30% of equipment needs with refurbished coffee brewing
equipment
•	 Work towards achieving zero waste into landfills
•	 In our fleet
•	 Explore reducing emissions by switching to fuel-efficient fleet
vehicles
•	 Expand usage of fleet management software to increase efficiency
of the route system by end of FY 2015
•	 More fuel efficient route trucks will reduce fuel consumption by 16%
for this vehicle class
•	 Passenger minivans have been replaced with smaller vehicles,
which will result in 33% fuel savings
Royal Cup Sustainability Strategy
More Sustainable Coffees
Transparency
Quality
Product
Integrity
Volunteer
Operate
Efficiently
Best Place
to Work
Women- & Minority-
OwnedBusinesses
Act Responsibly
Reduce Energy Use
World Coffee
Research
Charitable
Giving
Good Corporate
Citizen
Carbon Footprint
Rainforest
Alliance Project

Weitere ähnliche Inhalte

Was ist angesagt?

Starbucks and Conservation International.ppf
Starbucks and Conservation International.ppfStarbucks and Conservation International.ppf
Starbucks and Conservation International.ppfKevin Brett, M.A.
 
Csr profile in nestle
Csr profile in nestleCsr profile in nestle
Csr profile in nestlesajjad ali
 
Csr policy of pepsico india
Csr policy of pepsico indiaCsr policy of pepsico india
Csr policy of pepsico indiashenagarg44
 
Starbucks case study by soumya jaiswal nit raipur
Starbucks case study by soumya jaiswal nit raipurStarbucks case study by soumya jaiswal nit raipur
Starbucks case study by soumya jaiswal nit raipurSoumya Jaiswal
 
Elif Gözde Doyuran_WBGx: WDR2001x_Final Project
Elif Gözde Doyuran_WBGx: WDR2001x_Final ProjectElif Gözde Doyuran_WBGx: WDR2001x_Final Project
Elif Gözde Doyuran_WBGx: WDR2001x_Final ProjectElifGzdeDoyuran
 
About Ecolaboration
About EcolaborationAbout Ecolaboration
About Ecolaborationjajohns
 
Four Leaf Clover Final
Four Leaf Clover FinalFour Leaf Clover Final
Four Leaf Clover Finaljaclor0408
 
WonderfulCompanyPressReleaseFINAL
WonderfulCompanyPressReleaseFINALWonderfulCompanyPressReleaseFINAL
WonderfulCompanyPressReleaseFINALSteven Clark
 
CPO Overview Presentation
CPO Overview PresentationCPO Overview Presentation
CPO Overview Presentationknisavic
 
Whole Foods Market Presentation for Client
Whole Foods Market Presentation for ClientWhole Foods Market Presentation for Client
Whole Foods Market Presentation for ClientTim Forrest Consulting
 
Whole Foods Analysis Final Report v2
Whole Foods Analysis Final Report v2Whole Foods Analysis Final Report v2
Whole Foods Analysis Final Report v2Teddy Freedman
 

Was ist angesagt? (20)

Csr of kpmg
Csr of kpmgCsr of kpmg
Csr of kpmg
 
Campbells 2014 CSR Report
Campbells 2014 CSR ReportCampbells 2014 CSR Report
Campbells 2014 CSR Report
 
Starbucks and Conservation International.ppf
Starbucks and Conservation International.ppfStarbucks and Conservation International.ppf
Starbucks and Conservation International.ppf
 
Coffee of Africa's Great Lakes region.
Coffee of Africa's Great Lakes region. Coffee of Africa's Great Lakes region.
Coffee of Africa's Great Lakes region.
 
Pepsi Co
Pepsi CoPepsi Co
Pepsi Co
 
Csr profile in nestle
Csr profile in nestleCsr profile in nestle
Csr profile in nestle
 
Csr policy of pepsico india
Csr policy of pepsico indiaCsr policy of pepsico india
Csr policy of pepsico india
 
Starbucks case study by soumya jaiswal nit raipur
Starbucks case study by soumya jaiswal nit raipurStarbucks case study by soumya jaiswal nit raipur
Starbucks case study by soumya jaiswal nit raipur
 
Starbucks mini case
Starbucks mini caseStarbucks mini case
Starbucks mini case
 
Elif Gözde Doyuran_WBGx: WDR2001x_Final Project
Elif Gözde Doyuran_WBGx: WDR2001x_Final ProjectElif Gözde Doyuran_WBGx: WDR2001x_Final Project
Elif Gözde Doyuran_WBGx: WDR2001x_Final Project
 
About Ecolaboration
About EcolaborationAbout Ecolaboration
About Ecolaboration
 
Starbucks
StarbucksStarbucks
Starbucks
 
Four Leaf Clover Final
Four Leaf Clover FinalFour Leaf Clover Final
Four Leaf Clover Final
 
Sustainable sourcing
Sustainable sourcingSustainable sourcing
Sustainable sourcing
 
WonderfulCompanyPressReleaseFINAL
WonderfulCompanyPressReleaseFINALWonderfulCompanyPressReleaseFINAL
WonderfulCompanyPressReleaseFINAL
 
Whole Foods Presentation
Whole Foods PresentationWhole Foods Presentation
Whole Foods Presentation
 
CPO Overview Presentation
CPO Overview PresentationCPO Overview Presentation
CPO Overview Presentation
 
Marketing plan
Marketing planMarketing plan
Marketing plan
 
Whole Foods Market Presentation for Client
Whole Foods Market Presentation for ClientWhole Foods Market Presentation for Client
Whole Foods Market Presentation for Client
 
Whole Foods Analysis Final Report v2
Whole Foods Analysis Final Report v2Whole Foods Analysis Final Report v2
Whole Foods Analysis Final Report v2
 

Ähnlich wie Royal Cup Coffee Sustainability Statement

Star bucks- goals and objective and visions
Star bucks- goals and objective and visions Star bucks- goals and objective and visions
Star bucks- goals and objective and visions Gurkirat Dhaliwal
 
POLC framework of coca cola (mas after pgdpa) 2015
POLC framework of coca cola (mas after pgdpa) 2015POLC framework of coca cola (mas after pgdpa) 2015
POLC framework of coca cola (mas after pgdpa) 2015Muhammad Asif Khan
 
POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)
POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)
POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)Muhammad Asif Khan Awan
 
Starbucks corporate social responsibity
Starbucks corporate social responsibityStarbucks corporate social responsibity
Starbucks corporate social responsibityApurv Joshi
 
2015 Mill Street Sustainability Report (12_1_2016)
2015 Mill Street Sustainability Report (12_1_2016)2015 Mill Street Sustainability Report (12_1_2016)
2015 Mill Street Sustainability Report (12_1_2016)Steve Abrams
 
Starbucks Green Coffee Purchasing Guidelines
Starbucks Green Coffee Purchasing GuidelinesStarbucks Green Coffee Purchasing Guidelines
Starbucks Green Coffee Purchasing GuidelinesMatthew Quinlan
 
Departmentation by Product
Departmentation by Product Departmentation by Product
Departmentation by Product nawal16
 
How to measure social impact & sustainability value a review of compelling ...
How to measure social impact & sustainability value  a review of  compelling ...How to measure social impact & sustainability value  a review of  compelling ...
How to measure social impact & sustainability value a review of compelling ...Sustainable Brands
 
Julianne Rowe Starbucks CSR Report
Julianne Rowe Starbucks CSR ReportJulianne Rowe Starbucks CSR Report
Julianne Rowe Starbucks CSR Reportjrowe03
 
Mission Statements and Sustainability in the Business World
Mission Statements and Sustainability in the Business WorldMission Statements and Sustainability in the Business World
Mission Statements and Sustainability in the Business WorldHayley Mackay
 
Sustainable Practices in the Business World
Sustainable Practices in the Business WorldSustainable Practices in the Business World
Sustainable Practices in the Business WorldHayley Mackay
 
Organizational culture of coca cola
Organizational culture of coca colaOrganizational culture of coca cola
Organizational culture of coca colaMashfiq Albartross
 
Tools Of Planning Coca Cola
Tools Of Planning Coca ColaTools Of Planning Coca Cola
Tools Of Planning Coca ColaKunal Agrawal
 
Barry Callebaut's Chocolate Sustainability Report 2014/15
Barry Callebaut's Chocolate Sustainability Report 2014/15Barry Callebaut's Chocolate Sustainability Report 2014/15
Barry Callebaut's Chocolate Sustainability Report 2014/15Barry Callebaut
 
Blue Mountain Marketing Plan
Blue Mountain Marketing PlanBlue Mountain Marketing Plan
Blue Mountain Marketing PlanLaura Holden
 

Ähnlich wie Royal Cup Coffee Sustainability Statement (20)

Starbucks Supply Chain
Starbucks Supply ChainStarbucks Supply Chain
Starbucks Supply Chain
 
Ambrosia-ppt.pptx
Ambrosia-ppt.pptxAmbrosia-ppt.pptx
Ambrosia-ppt.pptx
 
Star bucks- goals and objective and visions
Star bucks- goals and objective and visions Star bucks- goals and objective and visions
Star bucks- goals and objective and visions
 
POLC framework of coca cola (mas after pgdpa) 2015
POLC framework of coca cola (mas after pgdpa) 2015POLC framework of coca cola (mas after pgdpa) 2015
POLC framework of coca cola (mas after pgdpa) 2015
 
POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)
POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)
POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)
 
Starbucks corporate social responsibity
Starbucks corporate social responsibityStarbucks corporate social responsibity
Starbucks corporate social responsibity
 
2015 Mill Street Sustainability Report (12_1_2016)
2015 Mill Street Sustainability Report (12_1_2016)2015 Mill Street Sustainability Report (12_1_2016)
2015 Mill Street Sustainability Report (12_1_2016)
 
Starbucks Green Coffee Purchasing Guidelines
Starbucks Green Coffee Purchasing GuidelinesStarbucks Green Coffee Purchasing Guidelines
Starbucks Green Coffee Purchasing Guidelines
 
Coca cola india
Coca cola indiaCoca cola india
Coca cola india
 
Departmentation by Product
Departmentation by Product Departmentation by Product
Departmentation by Product
 
How to measure social impact & sustainability value a review of compelling ...
How to measure social impact & sustainability value  a review of  compelling ...How to measure social impact & sustainability value  a review of  compelling ...
How to measure social impact & sustainability value a review of compelling ...
 
Julianne Rowe Starbucks CSR Report
Julianne Rowe Starbucks CSR ReportJulianne Rowe Starbucks CSR Report
Julianne Rowe Starbucks CSR Report
 
Mission Statements and Sustainability in the Business World
Mission Statements and Sustainability in the Business WorldMission Statements and Sustainability in the Business World
Mission Statements and Sustainability in the Business World
 
Sustainable Practices in the Business World
Sustainable Practices in the Business WorldSustainable Practices in the Business World
Sustainable Practices in the Business World
 
Organizational culture of coca cola
Organizational culture of coca colaOrganizational culture of coca cola
Organizational culture of coca cola
 
Coca cola report
Coca cola reportCoca cola report
Coca cola report
 
Tools Of Planning Coca Cola
Tools Of Planning Coca ColaTools Of Planning Coca Cola
Tools Of Planning Coca Cola
 
Loreal sbwa
Loreal sbwaLoreal sbwa
Loreal sbwa
 
Barry Callebaut's Chocolate Sustainability Report 2014/15
Barry Callebaut's Chocolate Sustainability Report 2014/15Barry Callebaut's Chocolate Sustainability Report 2014/15
Barry Callebaut's Chocolate Sustainability Report 2014/15
 
Blue Mountain Marketing Plan
Blue Mountain Marketing PlanBlue Mountain Marketing Plan
Blue Mountain Marketing Plan
 

Kürzlich hochgeladen

poplar trees field in kurdistan region of iraq.pptx
poplar trees field in kurdistan region of iraq.pptxpoplar trees field in kurdistan region of iraq.pptx
poplar trees field in kurdistan region of iraq.pptxjihad19
 
LaPlace Transform Questions.pptjjjjjjjjjx
LaPlace Transform Questions.pptjjjjjjjjjxLaPlace Transform Questions.pptjjjjjjjjjx
LaPlace Transform Questions.pptjjjjjjjjjxjoshuaclack73
 
Plastic angel or demon/recycling process
Plastic angel or demon/recycling processPlastic angel or demon/recycling process
Plastic angel or demon/recycling processMustafa Alp
 
Lecture 6- Bacteria- Pathathogenesis.ppt
Lecture 6- Bacteria- Pathathogenesis.pptLecture 6- Bacteria- Pathathogenesis.ppt
Lecture 6- Bacteria- Pathathogenesis.pptDiptiPriya6
 
ch15.pdf 3 environmet geography ba 3rd year
ch15.pdf 3 environmet geography  ba 3rd yearch15.pdf 3 environmet geography  ba 3rd year
ch15.pdf 3 environmet geography ba 3rd yearAdarshMishra17
 
Sungsang Mangrove Restoration and Ecotourism (SMART): A participatory action ...
Sungsang Mangrove Restoration and Ecotourism (SMART): A participatory action ...Sungsang Mangrove Restoration and Ecotourism (SMART): A participatory action ...
Sungsang Mangrove Restoration and Ecotourism (SMART): A participatory action ...CIFOR-ICRAF
 
Cooperative Mangrove Project: Introduction, Scope, and Perspectives
Cooperative Mangrove Project: Introduction, Scope, and PerspectivesCooperative Mangrove Project: Introduction, Scope, and Perspectives
Cooperative Mangrove Project: Introduction, Scope, and PerspectivesCIFOR-ICRAF
 
A Wide Range of Eco System Services with Mangroves
A Wide Range of Eco System Services with MangrovesA Wide Range of Eco System Services with Mangroves
A Wide Range of Eco System Services with MangrovesCIFOR-ICRAF
 
Carbon Stock Assessment in Banten Province and Demak, Central Java, Indonesia
Carbon Stock Assessment in Banten Province and Demak, Central Java, IndonesiaCarbon Stock Assessment in Banten Province and Demak, Central Java, Indonesia
Carbon Stock Assessment in Banten Province and Demak, Central Java, IndonesiaCIFOR-ICRAF
 
ecosystem class 12 ppt investigatory project
ecosystem class 12 ppt investigatory projectecosystem class 12 ppt investigatory project
ecosystem class 12 ppt investigatory projectMayank524181
 
LANDFILL AND ITS EFFECT(Managing waste).pptx
LANDFILL AND ITS EFFECT(Managing waste).pptxLANDFILL AND ITS EFFECT(Managing waste).pptx
LANDFILL AND ITS EFFECT(Managing waste).pptxKrish DS
 
Travis Hills of Minnesota: Making Livestock Water and Energy the Best in Buil...
Travis Hills of Minnesota: Making Livestock Water and Energy the Best in Buil...Travis Hills of Minnesota: Making Livestock Water and Energy the Best in Buil...
Travis Hills of Minnesota: Making Livestock Water and Energy the Best in Buil...Travis Hills MN
 
In vitro evaluation of antibacterial activity of chloroform extract Andrograp...
In vitro evaluation of antibacterial activity of chloroform extract Andrograp...In vitro evaluation of antibacterial activity of chloroform extract Andrograp...
In vitro evaluation of antibacterial activity of chloroform extract Andrograp...Open Access Research Paper
 
Presentation on GLOBALISATION IN MBA sem
Presentation on GLOBALISATION IN MBA semPresentation on GLOBALISATION IN MBA sem
Presentation on GLOBALISATION IN MBA semAnikaSingh30
 
NO1 Popular kala ilam Expert In Peshwar Mirpur Kala Jadu Specialist In Peshw...
NO1 Popular kala ilam Expert In Peshwar Mirpur  Kala Jadu Specialist In Peshw...NO1 Popular kala ilam Expert In Peshwar Mirpur  Kala Jadu Specialist In Peshw...
NO1 Popular kala ilam Expert In Peshwar Mirpur Kala Jadu Specialist In Peshw...Amil baba
 
Introducing Blue Carbon Deck seeking for actionable partnerships
Introducing Blue Carbon Deck seeking for actionable partnershipsIntroducing Blue Carbon Deck seeking for actionable partnerships
Introducing Blue Carbon Deck seeking for actionable partnershipsCIFOR-ICRAF
 
The Key to Sustainable Energy Optimization: A Data-Driven Approach for Manufa...
The Key to Sustainable Energy Optimization: A Data-Driven Approach for Manufa...The Key to Sustainable Energy Optimization: A Data-Driven Approach for Manufa...
The Key to Sustainable Energy Optimization: A Data-Driven Approach for Manufa...Aggregage
 
Peat land Restoration Project in HLG Londerang
Peat land Restoration Project in HLG LonderangPeat land Restoration Project in HLG Londerang
Peat land Restoration Project in HLG LonderangCIFOR-ICRAF
 
Coastal and mangrove vulnerability assessment In the Northern Coast of Java, ...
Coastal and mangrove vulnerability assessment In the Northern Coast of Java, ...Coastal and mangrove vulnerability assessment In the Northern Coast of Java, ...
Coastal and mangrove vulnerability assessment In the Northern Coast of Java, ...CIFOR-ICRAF
 
New Metrics for Sustainable Prosperity: Options for GDP+3 (preliminary study)
New Metrics for Sustainable Prosperity: Options for GDP+3 (preliminary study)New Metrics for Sustainable Prosperity: Options for GDP+3 (preliminary study)
New Metrics for Sustainable Prosperity: Options for GDP+3 (preliminary study)susannedejong
 

Kürzlich hochgeladen (20)

poplar trees field in kurdistan region of iraq.pptx
poplar trees field in kurdistan region of iraq.pptxpoplar trees field in kurdistan region of iraq.pptx
poplar trees field in kurdistan region of iraq.pptx
 
LaPlace Transform Questions.pptjjjjjjjjjx
LaPlace Transform Questions.pptjjjjjjjjjxLaPlace Transform Questions.pptjjjjjjjjjx
LaPlace Transform Questions.pptjjjjjjjjjx
 
Plastic angel or demon/recycling process
Plastic angel or demon/recycling processPlastic angel or demon/recycling process
Plastic angel or demon/recycling process
 
Lecture 6- Bacteria- Pathathogenesis.ppt
Lecture 6- Bacteria- Pathathogenesis.pptLecture 6- Bacteria- Pathathogenesis.ppt
Lecture 6- Bacteria- Pathathogenesis.ppt
 
ch15.pdf 3 environmet geography ba 3rd year
ch15.pdf 3 environmet geography  ba 3rd yearch15.pdf 3 environmet geography  ba 3rd year
ch15.pdf 3 environmet geography ba 3rd year
 
Sungsang Mangrove Restoration and Ecotourism (SMART): A participatory action ...
Sungsang Mangrove Restoration and Ecotourism (SMART): A participatory action ...Sungsang Mangrove Restoration and Ecotourism (SMART): A participatory action ...
Sungsang Mangrove Restoration and Ecotourism (SMART): A participatory action ...
 
Cooperative Mangrove Project: Introduction, Scope, and Perspectives
Cooperative Mangrove Project: Introduction, Scope, and PerspectivesCooperative Mangrove Project: Introduction, Scope, and Perspectives
Cooperative Mangrove Project: Introduction, Scope, and Perspectives
 
A Wide Range of Eco System Services with Mangroves
A Wide Range of Eco System Services with MangrovesA Wide Range of Eco System Services with Mangroves
A Wide Range of Eco System Services with Mangroves
 
Carbon Stock Assessment in Banten Province and Demak, Central Java, Indonesia
Carbon Stock Assessment in Banten Province and Demak, Central Java, IndonesiaCarbon Stock Assessment in Banten Province and Demak, Central Java, Indonesia
Carbon Stock Assessment in Banten Province and Demak, Central Java, Indonesia
 
ecosystem class 12 ppt investigatory project
ecosystem class 12 ppt investigatory projectecosystem class 12 ppt investigatory project
ecosystem class 12 ppt investigatory project
 
LANDFILL AND ITS EFFECT(Managing waste).pptx
LANDFILL AND ITS EFFECT(Managing waste).pptxLANDFILL AND ITS EFFECT(Managing waste).pptx
LANDFILL AND ITS EFFECT(Managing waste).pptx
 
Travis Hills of Minnesota: Making Livestock Water and Energy the Best in Buil...
Travis Hills of Minnesota: Making Livestock Water and Energy the Best in Buil...Travis Hills of Minnesota: Making Livestock Water and Energy the Best in Buil...
Travis Hills of Minnesota: Making Livestock Water and Energy the Best in Buil...
 
In vitro evaluation of antibacterial activity of chloroform extract Andrograp...
In vitro evaluation of antibacterial activity of chloroform extract Andrograp...In vitro evaluation of antibacterial activity of chloroform extract Andrograp...
In vitro evaluation of antibacterial activity of chloroform extract Andrograp...
 
Presentation on GLOBALISATION IN MBA sem
Presentation on GLOBALISATION IN MBA semPresentation on GLOBALISATION IN MBA sem
Presentation on GLOBALISATION IN MBA sem
 
NO1 Popular kala ilam Expert In Peshwar Mirpur Kala Jadu Specialist In Peshw...
NO1 Popular kala ilam Expert In Peshwar Mirpur  Kala Jadu Specialist In Peshw...NO1 Popular kala ilam Expert In Peshwar Mirpur  Kala Jadu Specialist In Peshw...
NO1 Popular kala ilam Expert In Peshwar Mirpur Kala Jadu Specialist In Peshw...
 
Introducing Blue Carbon Deck seeking for actionable partnerships
Introducing Blue Carbon Deck seeking for actionable partnershipsIntroducing Blue Carbon Deck seeking for actionable partnerships
Introducing Blue Carbon Deck seeking for actionable partnerships
 
The Key to Sustainable Energy Optimization: A Data-Driven Approach for Manufa...
The Key to Sustainable Energy Optimization: A Data-Driven Approach for Manufa...The Key to Sustainable Energy Optimization: A Data-Driven Approach for Manufa...
The Key to Sustainable Energy Optimization: A Data-Driven Approach for Manufa...
 
Peat land Restoration Project in HLG Londerang
Peat land Restoration Project in HLG LonderangPeat land Restoration Project in HLG Londerang
Peat land Restoration Project in HLG Londerang
 
Coastal and mangrove vulnerability assessment In the Northern Coast of Java, ...
Coastal and mangrove vulnerability assessment In the Northern Coast of Java, ...Coastal and mangrove vulnerability assessment In the Northern Coast of Java, ...
Coastal and mangrove vulnerability assessment In the Northern Coast of Java, ...
 
New Metrics for Sustainable Prosperity: Options for GDP+3 (preliminary study)
New Metrics for Sustainable Prosperity: Options for GDP+3 (preliminary study)New Metrics for Sustainable Prosperity: Options for GDP+3 (preliminary study)
New Metrics for Sustainable Prosperity: Options for GDP+3 (preliminary study)
 

Royal Cup Coffee Sustainability Statement

  • 1. At Royal Cup, we believe that long-term, responsible growth needs to be measured in more ways than just profitability. Using the triple bottom line model, we are able to approach sustainability in a more holistic manner by measuring success and impact in three distinct areas: social responsibility, environmental stewardship and economic prosperity.
  • 2. As a company committed to environmental awareness and socially responsible practices, Royal Cup takes pride in constantly researching and developing products and coffees. Our goal is to help customers achieve their objectives, while providing solutions that are environmentally responsible. We sell quality products and services and are proud of our work. We are a 100% customer-driven company and strive to create customer advocates. We maintain high integrity in all interactions and treat everyone like we would like to be treated. We are good corporate citizens with a developed sense of social responsibility and we give back to communities our time, talent, & resources. We are a profitable, growing company with a fun-loving spirit, and a great place to work. Royal Cup Coffee’s Core values QUALITY CUSTOMER DRIVEN INTEGRITY SOCIAL RESPONSIBILITY WORK FOR FUN & PROFIT
  • 3. At Royal Cup, we measure sustainability success using the Triple Bottom Line. This framework captures an expanded spectrum of values and criteria for measuring organizational success: Triple Bottom Line
  • 4. At Royal Cup, Corporate Social Responsibility (CSR) is central to our core values. We conduct business in an ethical and responsible way. We are investing in a number of initiatives to maintain our strong CSR position for the future, including: • Royal Cup contributes over 5% of pre-tax profit dollars to various charities and non-profit organizations every year. Our associates are encouraged to give of their time, talent and money in support of their local community activities. • Individual Headquarter Leadership Support has personally committed to the following: Executive Board Chair for Red Cross, United Way Campaign Chair, United Way Board Chair, Boy Scout Campaign Chair, Rotary Club Birmingham President, Leadership Alabama Founder, A+ Education Reform Founder, along with many other committees, boards and groups at a local and national level. • Royal Cup is an active member of the National Coffee Association, the Specialty Coffee Association of America, and Quality Assurance International. • In June 2013, Royal Cup teamed with Ecom to donate a computer lab to an elementary school attended by children of coffee cherry pickers in Brazil. • Royal Cup is committed to its partnership with The Nature Conservancy for over 20 years. Social Responsibility
  • 5. Charities and Non-Profit Organizations that Royal Cup supports: Social Responsibility And Many More…
  • 6. Royal Cup recognizes the necessity of a healthy economic state in order to positively influence the well-being of our employees, partners and customers. We recognize and promote strategies that spur creativity, innovation and entrepreneurship throughout the organization, which facilitates the creation of shared knowledge that impacts business and industry. • A new campus expansion at Royal Cup will provide over 40 jobs and $3+ million in economic impact in Birmingham, Alabama and beyond. • Royal Cup offers an Employee Assistance Program to help our employees with emotional, legal, financial, and health-related issues, such as smoking cessation. • Royal Cup continues to invest in World Coffee Research (WCR) projects. The WCR’s intent is to improve the availability of quality coffee worldwide, while considering the environmental and economic impact on the growing regions. A member of Royal Cup’s leadership team has served as Board Chair since the WCR’s inception. For more information, visit: www. worldcoffeeresearch.org. Economic Stability
  • 7. Royal Cup is committed to offering products and services that are good for the environment, while operating in an efficient and effective manner. Environmental Stewardship From Farm to Cup • Royal Cup was the second roaster in the United States to purchase coffee from Rainforest Alliance Certified™ farms in 2003. Rainforest Alliance Certified™ farms support a healthy environment, promote the well-being of workers and their communities, and ensure efficient farm methods. Farm workers benefit from safe working conditions, dignified housing and medical care, and access to schools for their children. Certification ensures the protection of ecosystems, including wildlife habitat, water and soil. www.rainforest-alliance.org. • Over 60% of coffees produced in our H.C. Valentine Coffee Company are organic. Output of organic coffees at H.C. Valentine increased by 64% in 2013. • At Royal Cup, we build good relationships with importers and exporters. Our travels to the producing countries reveal how well the farms are managed and how well their people and the environment are treated on these farms. Building relationships with these farmers and co-ops solidifies our commitment to their well-being.
  • 8. Royal Cup is committed to offering products and services that are good for the environment, while operating in an efficient and effective manner. sustainability of Operations • Royal Cup currently uses a regenerative thermal oxidizer to cut gas usage and to clean smoke from the roasting process. We are working to reduce energy and water usage and are contracting with a company to eliminate other wastes, such as boxes and paper. • Royal Cup partners with a local recycling company for our food wastes, and is building partnerships to find second uses for our burlap coffee bags. • Our EspresShip Department is partnering with UPS to achieve a neutral carbon footprint by 2014. • Select divisions are utilizing GPS route technology, helping improve efficiencies in fuel consumption and vehicle emissions. • Royal Cup offers and actively promotes a full line of biodegradable and compostable foodservice disposable supplies. • The H.C. Valentine Coffee Company, a proud member of the Royal Cup Coffee family, possesses several environmental certifications: Fair Trade, QAI, USDA Organic, and Rainforest Alliance. • Internal transportation is structured to minimize miles driven and maximize cubic capacity usage. Backhauls minimize “empty” miles driven. • Royal Cup is currently testing the use of intermodal transportation (truck/ train) for long-haul shipments in an effort to reduce fuel consumption. • Royal Cup operates a full rebuild operation for beverage equipment and recycles unusable metal parts. Environmental Stewardship
  • 9. 1. Give 5% of pre-tax profits to charity. 2. 90% of employees donate to United Way. 3. Royal Cup encourages and supports employee volunteerism in our local communities. 4. Link all Royal Cup community involvement around the country and develop an interactive map highlighting the company’s service from coast to coast. 5. Obtain Certification from MWBE (Minority and Women Businesses) with the goal of increasing partnerships with women- and minority-owned businesses at 10% per annum. Sustainable Goals
  • 10. 1. Strengthen and further define supply chain transparency program by working with importers, co-ops, and farmers in producing countries. 2. Engage the Rainforest Alliance and Fair Trade Organization in an effort to identify cause marketing programs to help support specific projects on one or more farms from which we buy coffee. 3. Continue our investment in the World Coffee Research organization’s pivotal work on genetics, disease treatment and prevention, variety trials and other efforts. 4. Be a great place to work: • Actively promote from within • Monitor and measure against diversity goals • Develop and promote safety and wellness programs
  • 11. 1. Increase output of sustainable coffees: • Rainforest Alliance Certified™ coffee by 5%; from 3.5 million to 3.675 million pounds • Fair Trade USA Certified™ coffee by 60% from 250,000 to 400,000 pounds • Increase Organic coffee pounds by 15% 2. Reduce energy consumption • In all our facilities • Define Carbon Footprint in FY 2014 using SCAA’s START Program • Evaluate merits of LEED Certification in Royal Cup plant expansion • Expand waste and raw materials recycling programs • Strengthen electronic commerce capabilities to reduce paper usage • Expand “lights on timers” program in warehouses to conserve energy • Fill 30% of equipment needs with refurbished coffee brewing equipment • Work towards achieving zero waste into landfills • In our fleet • Explore reducing emissions by switching to fuel-efficient fleet vehicles • Expand usage of fleet management software to increase efficiency of the route system by end of FY 2015 • More fuel efficient route trucks will reduce fuel consumption by 16% for this vehicle class • Passenger minivans have been replaced with smaller vehicles, which will result in 33% fuel savings
  • 12. Royal Cup Sustainability Strategy More Sustainable Coffees Transparency Quality Product Integrity Volunteer Operate Efficiently Best Place to Work Women- & Minority- OwnedBusinesses Act Responsibly Reduce Energy Use World Coffee Research Charitable Giving Good Corporate Citizen Carbon Footprint Rainforest Alliance Project