An “immersive experience” is when someone gets so deeply involved in an experience that they may enter into an altered state of mind or being. They might find themselves in another world or experiencing someone else’s reality. This is more than trivially using a product or going through a service experience, it is about triggering memories and activating senses. It is about having a flow experience while engaging in an activity.

1. Immersive Experiences
IDBM, Aalto - 21.09.2017
#Digitalist #immersiveexperiences @janevita @IDBMProgram

2. Jane Vita,
over the past 19 years, worked in
many of the design competencies,
with projects in a range of different
industries and countries. At
Digitalist she facilitates dialogue
around the service design practice.
In client projects, her role is to act
as a lead consultant helping to
discover their digital future.
@janevita
http://www.janevita.com

3. An “immersive experience” is when someone gets so
deeply involved in an experience that they may enter
into an altered state of mind or being. They might find
themselves in another world or experiencing someone
else’s reality. This is more than trivially using a product or
going through a service experience, it is about triggering
memories and activating senses. It is about having a flow
experience while engaging in an activity.
"Immersive Experience"
Jane Vita, 2015
#Digitalist #immersiveexperiences @janevita @IDBMProgram

4. Immersion into virtual reality is a perception of
being physically present in a non-physical world.
The perception is created by surrounding the user
of the VR system in images, sound or other stimuli
that provide an engrossing total environment.
"Immersion (Virtual Reality)"
Wikipedia

5. Concepts to consider
1. Sense of presence
2. Emotional engagement
3. Other senses
4. Sense of time
5. In the right place at the right time
6. Immersive technologies
7. Storytelling
8. Flow
9. Absorbing the attention
10. Films, games, TV...

6. Sense of
presence
“In the media psychology literature,
presence is defined as the perception
of non-mediation - the absence of
thoughts about technology that
creates the experience.”
Total engagement

7. Emotional
engagement
Pleasurable and meaningful.
Memorable experiences worth
sharing and that has personal
significance.
User experience hierarchy of needs model

8. Other
senses
“Our sense of smell is most directly
linked to memory.”
Seductive interaction design

9. Sense
of time
Time seems to go faster...

10. In the right place
at the right time
The right word at the right time is like
precious gold set in silver.
Proverbs 25:11

11. Immersive
technologies
Special “displays” right in front of
your eyes that block out the rest of
the world.
Total engagement

12. Storytelling
Stories help us engage with our
audience. They help us to reach
intimacy. They make your content
more compelling.

13. Flow
Flow is the mental state of operation in
which a person performing an activity is
fully immersed in a feeling of energized
focus, full involvement, and enjoyment in
the process of the activity.
Wikipedia

14. Absorbing the
attention
“You instantly feel like you’re
part of something, merging real
life with the virtual.”
Total engagement

15. Films, games,
TV...
What we can we learn from other
industries?

16. It sounds inviting and, honestly, kind of desirable.
Everyone wants to be immersed in interesting web
content and brands are quickly learning how to
use that to their advantage. But to succeed, it has
to be done well.
"Immersive Experience"
Matt Petronzio - Mashable - 2013

17. Thank you!!
#Digitalist #immersiveexperiences @janevita @IDBMProgram