Immersive Experiences IDBM, Aalto -
21.09.2017 #Digitalist #immersiveexperiences @janevita @IDBMProgram

Jane Vita, over the past
19 years, worked in many of the design competencies, with projects in a range of different industries and countries. At Digitalist she facilitates dialogue around the service design practice. In client projects, her role is to act as a lead consultant helping to discover their digital future. @janevita http://www.janevita.com

An “immersive experience” is when
someone gets so deeply involved in an experience that they may enter into an altered state of mind or being. They might find themselves in another world or experiencing someone else’s reality. This is more than trivially using a product or going through a service experience, it is about triggering memories and activating senses. It is about having a flow experience while engaging in an activity. "Immersive Experience" Jane Vita, 2015 #Digitalist #immersiveexperiences @janevita @IDBMProgram

Immersion into virtual reality is
a perception of being physically present in a non-physical world. The perception is created by surrounding the user of the VR system in images, sound or other stimuli that provide an engrossing total environment. "Immersion (Virtual Reality)" Wikipedia

Concepts to consider 1. Sense
of presence 2. Emotional engagement 3. Other senses 4. Sense of time 5. In the right place at the right time 6. Immersive technologies 7. Storytelling 8. Flow 9. Absorbing the attention 10. Films, games, TV...

Sense of presence “In the
media psychology literature, presence is defined as the perception of non-mediation - the absence of thoughts about technology that creates the experience.” Total engagement

Emotional engagement Pleasurable and meaningful.
Memorable experiences worth sharing and that has personal significance. User experience hierarchy of needs model

Other senses “Our sense of
smell is most directly linked to memory.” Seductive interaction design

Sense of time Time seems
to go faster...

In the right place at
the right time The right word at the right time is like precious gold set in silver. Proverbs 25:11

Immersive technologies Special “displays” right
in front of your eyes that block out the rest of the world. Total engagement

Storytelling Stories help us engage
with our audience. They help us to reach intimacy. They make your content more compelling.

Flow Flow is the mental
state of operation in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity. Wikipedia

Absorbing the attention “You instantly
feel like you’re part of something, merging real life with the virtual.” Total engagement

Films, games, TV... What we
can we learn from other industries?

It sounds inviting and, honestly,
kind of desirable. Everyone wants to be immersed in interesting web content and brands are quickly learning how to use that to their advantage. But to succeed, it has to be done well. "Immersive Experience" Matt Petronzio - Mashable - 2013

Thank you!! #Digitalist #immersiveexperiences @janevita
@IDBMProgram