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Immersive Experiences
- Immersive Experiences IDBM, Aalto - 21.09.2017 #Digitalist #immersiveexperiences @janevita @IDBMProgram
- Jane Vita, over the past 19 years, worked in many of the design competencies, with projects in a range of different industries and countries. At Digitalist she facilitates dialogue around the service design practice. In client projects, her role is to act as a lead consultant helping to discover their digital future. @janevita http://www.janevita.com
- An “immersive experience” is when someone gets so deeply involved in an experience that they may enter into an altered state of mind or being. They might find themselves in another world or experiencing someone else’s reality. This is more than trivially using a product or going through a service experience, it is about triggering memories and activating senses. It is about having a flow experience while engaging in an activity. "Immersive Experience" Jane Vita, 2015 #Digitalist #immersiveexperiences @janevita @IDBMProgram
- Immersion into virtual reality is a perception of being physically present in a non-physical world. The perception is created by surrounding the user of the VR system in images, sound or other stimuli that provide an engrossing total environment. "Immersion (Virtual Reality)" Wikipedia
- Concepts to consider 1. Sense of presence 2. Emotional engagement 3. Other senses 4. Sense of time 5. In the right place at the right time 6. Immersive technologies 7. Storytelling 8. Flow 9. Absorbing the attention 10. Films, games, TV...
- Sense of presence “In the media psychology literature, presence is defined as the perception of non-mediation - the absence of thoughts about technology that creates the experience.” Total engagement
- Emotional engagement Pleasurable and meaningful. Memorable experiences worth sharing and that has personal significance. User experience hierarchy of needs model
- Other senses “Our sense of smell is most directly linked to memory.” Seductive interaction design
- Sense of time Time seems to go faster...
- In the right place at the right time The right word at the right time is like precious gold set in silver. Proverbs 25:11
- Immersive technologies Special “displays” right in front of your eyes that block out the rest of the world. Total engagement
- Storytelling Stories help us engage with our audience. They help us to reach intimacy. They make your content more compelling.
- Flow Flow is the mental state of operation in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity. Wikipedia
- Absorbing the attention “You instantly feel like you’re part of something, merging real life with the virtual.” Total engagement
- Films, games, TV... What we can we learn from other industries?
- It sounds inviting and, honestly, kind of desirable. Everyone wants to be immersed in interesting web content and brands are quickly learning how to use that to their advantage. But to succeed, it has to be done well. "Immersive Experience" Matt Petronzio - Mashable - 2013
- Thank you!! #Digitalist #immersiveexperiences @janevita @IDBMProgram