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+
Janette Toral
http://janettetoral.com
Social
Responsibility
through Social
Media
Twitter:
@digitalfilipino
Facebook: /janettectoral
Source: wearesocialsg
+Campus advocacy campaigns
should go online
+
Be Social
Talk to
interested
people
Content.
Customize
product
messaging.
Answer relevant
inquiries.
Get people to
talk to you.
Share success
stories.
Create a
community.
Engage.
Get feedback.
Incentivize
engagement.
+
Millennials - Born between 1982 to
2004
n  10 to 32 years old this year 2004. (Strauss – Howe)
http://www.theatlantic.com/national/
archive/2014/03/here-is-when-each-
generation-begins-and-ends-according-
to-facts/359589/
+
Millennials
n Open to change
n Agree on their
own terms
n Doesn’t have
brand loyalty –
RC Cola to Coca-
Cola
+What is our role in the digital
world?
What should you do?
+
Example:Youth groups should
prepare for ASEAN integration
Build our
ASEAN
identity
Help solve
issues that
divide us.
Promote
doing
business in
your area.
Educate
others
about what’s
going on.
Source: Junie Del Mundo, EON
+One Internet Day –Yolanda Fundraiser
– involved speakers from different
countries
http://bit.ly/oneinternetday2013
+No to cyber-bullying. Be ethical
even when critical.
Quote source:
Junie Del Mundo, EON
http://www.onlinejobslifestyle.com/
+
Fitness Revolution Online
+
n  Be innovative with your project
approaches.
n  Present content with a fresh
perspective.
+
Creating a differentiation
Make advocates feel like rockstars.
(even if you are the rockstar.)
+
Build trust
Twi$er:	
  
@digitalfilipino	
  
0917-­‐4490011	
  
Facebook:	
  jane$ectoral	
  
http://digitalfilipino.com/ecom
http://digitalfilipino.com/influence

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