Search Profile Index Introduction by 4th Media I.T. Corporation
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The document discusses managing your online identity and reputation. It describes how 4th Media can track a company's search engine rankings, online buzz and discussions, and provide recommendations to improve visibility, brand awareness, and target marketing. Their Search Profile Index subscription service monitors key metrics and provides resources to help optimize a website and online strategy. The document outlines their tracking metrics, reporting outputs, and subscription package pricing.
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Search Profile Index Introduction by 4th Media I.T. Corporation
- 1. h"p://www.searchprofileindex.com h"p://www.4thmediacorp.com © Copyright 2010 4TH Media, Inc. | http://www. 4thMediaCorp.com/ | Page No. 1
- 2. Know and manage exactly who you* are on the Internet © Copyright 2010 4TH Media, Inc. | http://www. 4thMediaCorp.com/ | Page No. 2
- 3. You as the Person You as the Product / Service You as a Company © Copyright 2010 4TH Media, Inc. | http://www. 4thMediaCorp.com/ | Page No. 3
- 4. The 4 Media Channels © Copyright 2010 4TH Media, Inc. | http://www. 4thMediaCorp.com/ | Page No. 4
- 5. Media Reach Base: Males and Females aged 10+ across all socio-economic classes in National Urban Philippines Source: Nielsen Media Index 2009 Is your total media budget commensurate to this? © Copyright 2010 4TH Media, Inc. | http://www. 4thMediaCorp.com/ | Page No. 5
- 6. Internet Search emerges as the top online activity. Activities showing significant increase at 95% confidence levels Base: Past month Internet users aged 10+ across National Urban Philippines Source: Yahoo!-Nielsen Net Index 2010 © Copyright 2010 4TH Media, Inc. | http://www. 4thMediaCorp.com/ | Page No. 6
- 7. What people Search for on the Net Base: Past month Internet users aged 10+ across National Urban Philippines who have used a search engine in the past month Source: Yahoo!-Nielsen Net Index 2010 7
- 8. Social media is changing the rules of engagement Base: Past month Internet users aged 10+ across National Urban Philippines Source: Yahoo!-Nielsen Net Index 2010 Do you know what people say about you? © Copyright 2010 4TH Media, Inc. | http://www. 4thMediaCorp.com/ | Page No. 8
- 9. Varied Preferences Base: Past month Internet users aged 10+ across National Urban Philippines Source: Yahoo!-Nielsen Net Index 2010 Do you know how to reach your target market? © Copyright 2010 4TH Media, Inc. | http://www. 4thMediaCorp.com/ | Page No. 9
- 10. What websites are now A website is generally created to increase profits and productivity, yet few sites enjoy this result. “While 85% of all new website visitors find the product or service they are looking for through the use of a search engine such as Google™, only 3 to 5% of all websites are properly optimized to take advantage of the awesome power of the search engines.” – Rob Garrison, ThinkBigSites.com But it is not just about your website, it is also about managing your reputation online. © Copyright 2010 4TH Media, Inc. | http://www. 4thMediaCorp.com/ | Page No. 10
- 11. The Needs " Rank Higher In Google, Yahoo, Bing " Find interested buyers by hitting the right market " Increase conversion rate " Increase brand awareness " Personalized online strategy " Viral Marketing / Creating a buzz " Control what people see online about you Managing your internet image - Will people search for you? - Will people write and talk about you? - Will people share information about you? © Copyright 2010 4TH Media, Inc. | http://www. 4thMediaCorp.com/ | Page No. 11
- 12. The Solution will: Find out how you are doing versus your competition What We Track Output Google, Yahoo, Bing Visibility & Links © Copyright 2010 4TH Media, Inc. | http://www. 4thMediaCorp.com/ | Page No. 12
- 13. The Solution will: Find out how you are doing within your industry What We Track Output Industry Keywords Ranking Performance, Popular pages & keywords © Copyright 2010 4TH Media, Inc. | http://www. 4thMediaCorp.com/ | Page No. 13
- 14. The Solution will: Find out what people say about you, your competition or your industry What We Track Output Blogs, Forums, Social Media Buzz generated, comments & feedback both negative and positive © Copyright 2010 4TH Media, Inc. | http://www. 4thMediaCorp.com/ | Page No. 14
- 15. The Solution will: - Interpret tracking report - Insights & suggested areas for improvement Output Improve conversion rate from visits to leads Improve brand awareness Improve internet target marketing Possible online strategy Viral Marketing / Buzz ideas Improve what people see online about you © Copyright 2010 4TH Media, Inc. | http://www. 4thMediaCorp.com/ | Page No. 15
- 16. The Solution will: Provide detailed discussions of strategies stated in the analysis & recommendation output Output Identifying conversion areas and how it will be carried out. Content development ideas Possible sites to target for advertising, engagement, & linking. Campaign ideas and execution Technology briefing Improvements on the website, optimization of pages on keywords © Copyright 2010 4TH Media, Inc. | http://www. 4thMediaCorp.com/ | Page No. 16
- 17. The Solution " Resources, e-books, reports, e-mail based tutorial " Training videos " Forum " Webinar briefings " Search Engine Marketing Conference / Camp slots " Search Engine Marketing Workshops © Copyright 2010 4TH Media, Inc. | http://www. 4thMediaCorp.com/ | Page No. 17
- 18. Services Per Subscription How much? © Copyright 2010 4TH Media, Inc. | http://www. 4thMediaCorp.com/ | Page No. 18
- 19. Subscription Packages Membership Package Introductory Rates Basic (1 site) $ 1,000.00/year Plus (2 sites) $ 1,800.00/year Elite (4 sites) $ 3,000.00/year © Copyright 2010 4TH Media, Inc. | http://www. 4thMediaCorp.com/ | Page No. 19
- 20. Other Services for SPI Subscribers- only (discounted rates) Write about you in various blogs. Formulate guidelines Attract entries Manage the contest Social networks Search engines Direct placement Blog / website Social network profile pages © Copyright 2010 4TH Media, Inc. | http://www. 4thMediaCorp.com/ | Page No. 20
- 21. Know and manage exactly who you* are on the Internet http://www.SearchProfileIndex.com email: janette@searchprofileindex.com © Copyright 2010 4TH Media, Inc. | http://www. 4thMediaCorp.com/ | Page No. 21