This document outlines 11 trends for the future of blogging, e-commerce, and internet businesses in the Philippines: 1. Blogging will continue to evolve and mature, becoming more competitive as bloggers build influence in niche audiences and on social media. 2. Bloggers should document the development of the Philippine internet to properly archive its history. 3. Startups will drive increased adoption of e-commerce by providing opportunities for bloggers to invest in and document new companies. 4. Emphasis will grow on mobile commerce to take advantage of increasing mobile internet usage and quick product lifecycles.

1. #PHNET20
Throwback
and
Moving
Forward
Jane;e
Toral
h;p://digitalfilipino.com
#DIGITALFILIPINO

2. #1
BLOGGING
WILL
EVOLVE
• Have
a
voice
• Build
influence
• Expand
network
• Earn
online
• Fairness
wins
• Gain
recogniRon
• Mainstream
• Change
agent
• Social
media
mastery
• Relevance
FashionPulis.com
and
FrancRamon.com
at
DigitalFilipino
Web
Awards
2014.

3. Blogging
has
matured
• More
blogs
in
the
top
500
websites
today.
• Bloggers
wield
more
influence
than
before
–
able
to
niche
on
specific
audience
segment
serving
content
needs.

4. LinkedIn
will
be
the
most
important
brand
building
pla[orm
for
professionals.
BLOGGING
WILL
BE
MORE
COMPETITIVE.

5. #2
We
are
Internet
Historians
• Factual
• SubjecRve
• VindicRve
(somewhere
inside)

6. Bloggers
need
to
document
Philippine
Internet
developments
• To
properly
archive
Internet
developments
in
the
country.
• Must
be
deliberate
and
purposeful.

7. #3
Startups
will
propel
e-­‐commerce
adopRon
Bloggers
should
invest
in
start-­‐up.
Bloggers
should
document
start-­‐
up
developments.

8. #4
Emphasis
on
Mobile
Commerce
• Take
advantage
of
mobile
growth.
• Quick
lifecycle

9. #5
Customer
RelaRonship
is
Key

10. Customer
RelaRonship
• Businesses
need
to
be
more
focused
in
building
and
strengthening
online
relaRonship.
• Invest
in
lead
generaRon
and
customer
relaRonship
management
processes
and
systems.

11. #6
Work
from
Home
Grows
Shared
by
Ron
Cirujano
of
Elance.com
at
E-­‐Commerce
Entrepreneurs
Summit
2014

12. #7
Government
RegulaRon
• Taxes
–
online
and
simplified
• Be;er
Internet
• CompeRRve
electricity
rates
• TransportaRon
infrastructure.
• ElecRng
be;er
leaders.
• Freedom
of
InformaRon
• Data
Privacy
of
Individuals

13. h;p://digitalfilipino.com/ecom
#ecombootcamp
#8
E-­‐Learning
and
Membership

14. E-­‐Learning
and
Membership
• More
schools
and
private
enRRes
will
embrace
e-­‐learning
to
address
various
infrastructure
and
environmental
challenges.
• Membership
models
will
be
embraced
by
e-­‐
commerce
sites
to
foster
long
term
relaRonships.

15. #9
CommuniRes
will
thrive
h2p://digitalfilipinoclub.com
Be
consistent.

16. CommuniRes
• CommuniRes
that
will
thrive
are
those
who
have
significant
impact
to
their
locaRon,
industry,
or
target
market
segment.

17. #10
The
most
“shareable”
wins
• Books
• Cars
• Clothes
• Condos
and
co;ages
• DVDs
• Jewelry
• Computers,
phones,
and
electronics
• Furniture
• Cleaning
services
• Money
• Toys
• WriRng
services
“Source;
”Sharing
is
the
New
Buying”
by
Vision
CriRcal
/
Crowd
Companies

18. Will
people
share
you?
• Build
relevant
content
that
people
will
share,
write,
and
talk
about.
• MarkeRng
of
products
and
services
should
be
balanced
with
useful
content
that
has
long
term
value.

19. #11
Diversity
wins

20. It
is
about
the
Team
(not
you)
• If
you
are
working
alone,
start
building
a
team.
Get
more
stuff
done.
• If
you
are
part
of
a
team,
work
on
building
your
skills,
maturity,
strength,
endurance,
speed
to
contribute
significantly
to
your
team.
Be
an
asset
rather
than
a
liability.
• As
long
as
you
have
one
goal
and
one
dream,
celebrate
and
embrace
your
differences.
Diversity
wins!

21. Twi2er:
@digitalfilipino
Facebook:
digitalfilipino