Making Technology Work for You with E-Commerce and Social Media Trends
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Talk given at the 11th Regional Conference of Philippine Association of Secretaries Cebu Chapter (July 16, 2010) at Montebello Villa Hotel, Banilad, Cebu City. Topic outline focused on e-commerce, social networking, opportunities online, and trends to note of.
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Making Technology Work for You with E-Commerce and Social Media Trends
- 1. Making Technology Work for You Jane5e Toral h5p://www.e-‐commercephilippines.com h5p://www.bloggingfromhome.com h5p://www.digitalfilipino.com
- 2. Agenda • IntroducDon to E-‐Commerce • Building benefits through social network • OpportuniDes in the world wide web • Trends that will impact your future
- 3. What is E-‐Commerce? • E-‐Commerce is the exchange of informaDon or transacDons using any form of electronic communicaDon. • Covers both commercial and non-‐commercial transacDons (Republic Act 8792, The E-‐Commerce Law) • The Internet is the informaDon highway or public network where e-‐commerce and various forms of communicaDon take place. • E-‐commerce that takes place over the Internet is oUen referred to as Internet Commerce. • Mobile Commerce -‐ transacDon takes place in mobile devices such as cellular phone and personal digital assistant (PDA).
- 16. Ways to accept payment • Cash – person to person • Bank deposit • Remi5ance service • Credit card • SMS
- 17. Social Media 101 • Content created by regular Internet users for each other using publicly accessible technologies.
- 18. Social networking 101 • TradiDonal or in-‐person acDviDes done online.
- 19. Types of Social Media sites • Blogs • Media sharing • Microblogs – YouTube – Twi5er – Flickr • Social networks • Social bookmarking / – Facebook voDng – MySpace – Digg – Friendster – Delicious – LinkedIn – StumbleUpon – Plaxo • Review – Ning • Forums • Virtual worlds
- 20. Social influencers • People who have influence on their peers heavily influenced by the quality and volume of content they share online to their peers. – Referent influencers – Expert influencers – PosiDonal influencers (peers) Source: Social Media MarkeDng for Dummies (Shiv Singh)
- 25. Twi5er stream
- 27. Internet Search emerges as the top online acDvity. Ac#vi#es showing significant increase at 95% confidence levels Base: Past month Internet users aged 10+ across Na#onal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010
- 28. What people Search for on the Net Base: Past month Internet users aged 10+ across Na#onal Urban Philippines who have used a search engine in the past month Source: Yahoo!-‐Nielsen Net Index 2010
- 29. Social media is changing the rules of engagement Base: Past month Internet users aged 10+ across Na7onal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010 Do you know what people say about you?
- 30. Building Tribes • Tell a story • Lead a movement – Who are you upsebng? – Who are you leading? – Challenge the status quo – Establish a culture. • Connect a tribe • Everyone is important. – Who are you – Being a leader gives you connecDng? charisma. • Make change – Commit
- 31. The Needs • Rank Higher In Google, Yahoo, Bing • Find interested buyers by hibng the right market • Increase conversion rate • Increase brand awareness • Personalized online strategy • Viral MarkeDng / CreaDng a buzz • Control what people see online about you • Engage your target market Managing your internet image -‐ Will people search for you? -‐ Will people write and talk about you? -‐ Will people share informaDon about you? -‐ Will people contact you? Source: SearchProfileIndex.com by 4thMediaCorp.com
- 32. Thank you! h5p://www.e-‐commercephilippines.com h5p://www.searchprofileindex.com