Leverage Your Brands with E-Commerce and Social Media
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A presentation made by Janette Toral at the Philippine Association of National Advertisers "Digital Wednesday" event in partnership with the Internet and Mobile Marketing Association of the Philippines last February 9, 2011 at Gerry's Grill, Insular Life Building, Makati City.
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Leverage Your Brands with E-Commerce and Social Media
- 1. Leverage  Your  Brands  with  E-Ââ Commerce  and  Social  Media  Jane<e  Toral  h<p://www.e-Ââcommercephilippines.com  h<p://www.searchproďŹleindex.com Â
- 2. Internet  Search  emerges  as  the  top  online  acEvity.  Ac#vi#es  showing  signiďŹcant  increase  at  95%  conďŹdence  levels  Base:  Past  month  Internet  users  aged  10+  across  Na#onal  Urban  Philippines   Source:  Yahoo!-ÂâNielsen  Net  Index  2010  #1  InďŹuence  search  engine  results Â
- 4. Search  MarkeEng  Program  â˘âŻ Goals  â˘âŻ Audience  â˘âŻ Needs  â˘âŻ Products  â˘âŻ PotenEal  #2  Helps  create  awareness  and  establish  credibility. Â
- 5. h<p://www.google.com/insights/search  SITE  LAUNCH  STEP  #1  RESEARCH Â
- 6. Find  out  compeEEon  through  search  engine.  Search  engine  is  a  reputaEon  engine. Â
- 7. SITE  launch  Step  #2  Structure  /  OpEmize  â˘âŻ About  the  site  â˘âŻ Sidebar  â˘âŻ Company  index  â⯠Facebook  page  â˘âŻ Categories  â⯠Twi<er  â⯠Cat1  â⯠Slideshare  â˘âŻ Photo  â⯠Archives  â˘âŻ DescripEon  â⯠Ads  â˘âŻ Company  info  â⯠About  author  â˘âŻ Keyword:  category,  â⯠News  company  name Â
- 8. h<p://www.halalcerEďŹedfood.com  launched  August  10.  Relevance Â
- 9. Prominence  Reason  to  return  Density  Proximity Â
- 10. Social  media  is  changing  the  rules  of  engagement  Base:  Past  month  Internet  users  aged  10+  across  Na7onal  Urban  Philippines  Source:  Yahoo!-ÂâNielsen  Net  Index  2010  Do  you  know  what  people  say  about  you? Â
- 11. Facebook  â˘âŻ Aim  to  reach  10,000  Likes  or  Fans  (Epping  point).  â˘âŻ Social  context  drives  advocacy Â
- 15. SITE  Launch  STEP   #4  MEASURE  VCR Â
- 16. Paid  search   (opEon)  Listed  -Ââ   Search  results  Monitor  your  ranking.  (results  as  of  August  11) Â
- 17. TV  PRINT  POS  CRM  digital  digital  digital  digital  social  social  social  social  game  game  game  game  mobile  mobile  mobile  mobile  Be  Useful  #3  Changes  the  rules  of  engagement. Â
- 26. forums
- 41. Building  Tribes  â˘âŻ Tell  a  story  â˘âŻ Lead  a  movement  â⯠Who  are  you  upse`ng?  â⯠Who  are  you  leading?  â⯠Challenge  the  status  quo  â⯠Establish  a  culture.  â˘âŻ Connect  a  tribe  â˘âŻ Everyone  is  important.  â⯠Who  are  you  connecEng?  â⯠Being  a  leader  gives  you  â⯠Stage  1  to  5  charisma.  â˘âŻ Life  sucks  â˘âŻ Make  change  â˘âŻ My  life  sucks  â˘âŻ Iâm  great  â⯠Commit  â˘âŻ Weâre  great  â˘âŻ Life  is  great Â
- 44. â˘âŻ  Bring  out  the  best  in  others.  â˘âŻ  Get  recognized.  â˘âŻ  Outperform.  â˘âŻ  Overcome  life's  challenges.  â˘âŻ  Enjoy  beaer  health.  â˘âŻ  Be  a  top  choice  (win  life's  popularity  contests:  job,  rela#onship,  friendship).  The  Likeability  Factor  by  Tim  Sanders Â
- 46. Thank  you!  Download  handout  at  h<p://slideshare.net/jane<etoral  h<p://twi<er.com/digitalďŹlipino Â