Impact of Blogs and Social Networking Sites to Businesses by Janette Toral
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Delivered this talk focusing on blogging and social media at the "TEEN NEGOSYO E-NTREPRENEURSHIP: JUST A CLICK AWAY" event at Teachers Camp, Baguio City August 6, 2010. More than a thousand high school students and teachers from all over the Philippines attended the event. The event is organized by the Philippine Center for Entrepreneurship, Department of Education–Center of Students and Co-Curricular Affairs, Department of Trade and Industry–Philippine Trade Training Center, and The Master’s Lighthouse Foundation.
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Impact of Blogs and Social Networking Sites to Businesses by Janette Toral
- 1. Impact of Blogs and Social Networking Sites to Business (Magic Eight Balls) Jane>e Toral h>p://www.bloggingfromhome.com
- 2. What is a blog?
- 3. #1 A person can derive income from blogging.
- 4. Ukaymanila.com #2 Blogs can be a tool to promote your business.
- 5. #3 Business can adverNse in blogs. Bloggers can earn via ad networks, display ads.
- 6. Links per post Text link is added within a blog post
- 7. Review or feature Write about a product, service, event or experience
- 8. Sitewide ad Image or text ad viewable on all pages in the site.
- 9. Join adverAsing network that pays per impression or click like Google AdSense
- 12. #4 Dominate social media.
- 13. Social media is changing the rules of engagement Base: Past month Internet users aged 10+ across Na7onal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010 Do you know what people say about you?
- 14. #5 Use social networks to influence.
- 16. New e-‐mail markeNng systems like Flowtown.com has also integrated social media component.
- 17. Winner of DigitalFilipino Social Networking Awards 2010 (Blog category)
- 18. 1st place: Mommy Talks by Precious BahinNng h"p://www.mommytalks.net/2010/01/real-‐leaf-‐paparazzi.html
- 19. Winner of DigitalFilipino Social Networking Awards 2010 (Media VoNng category) BACKGROUND Apl de Ap + MTV Asia + PH DOT were in search for the next unsigned PINOY ARTIST
- 21. Winner of DigitalFilipino Social Networking Awards 2010 (Social Network category)
- 23. #6 Users can leave reviews about you, good and bad.
- 24. #7 Users through blogs and social networks can influence search engine results. Twi>er stream
- 28. #8 GlobalizaNon of the individual
- 29. Thank you! h>p://www.e-‐commercephilippines.com h>p://www.searchprofileindex.com