SlideShare ist ein Scribd-Unternehmen logo
1 von 35
Downloaden Sie, um offline zu lesen
HOW TO MAXIMIZE SOCIAL
MEDIA TOOLS
Janette Toral
http://digitalfilipino.com
#DIGITALFILIPINO
Twitter:
@digitalfilipino
Facebook:
digitalfilipino
Hashtag:
#digitalfilipino
Marketing content across customer
lifecycle
1. Contact
2. Connection
3. Conversation
4. Consideration
5. Consumption
6. Community
Reference:
http://www.marketingprofs.com/articles/
2013/10245/managing-marketing-content-
across-the-customer-lifecycle
#1 SHARE YOUR
PASSION. USE IT TO
BENEFIT OTHERS.
Tweet this!
@digitalfilipino
Porter Gale FUNNEL TEST
E-Commerce Education
Sweet Spot
Empower individuals with e-commerce wisdom and skills they can use
in sustaining business, advocacy, achieve better quality of life.
– Janette Toral
Change
People
#2: BECOME A DIGITAL
INFLUENCER.
You are not a leader when you
don’t have influence and
followers.
Tweet this!
@digitalfilipino
BLOGGING VS. SOCIAL
MEDIA
Popularity vs. Influence
BLOGGING MATURES
• Have a voice
• Build influence
• Expand network
• Earn online
• Fairness wins
• Gain recognition
• Mainstream
• Change agent
• Social media mastery
• Relevance
BLOGGING WILL
BE MORE
COMPETITIVE.
Medium.com as a powerful
blogging platform.
#3 GET LOYAL
FOLLOWERS, FANS,
CUSTOMERS.
Tweet this!
@digitalfilipino
Social media will back-up
your search engine
ranking.
(especially when your site
is down and your social
media channel has
complimentary content.)
Engage with the community offline
BE A THOUGHT
LEADER
#4 DON’T BE AFRAID
TO FAIL, QUIT, START
ALL OVER AGAIN.
Tweet this!
@digitalfilipino
SUCCESS
• S-imple
• U-nexpected
• C-oncrete
• C-redible
• E-motional
• S-tories
#5 USE THE “REBEL” IN
YOU. LEAD AND THINK
DIFFERENTLY.
Tweet this!
@digitalfilipino
BE A ROCKSTAR
OR BE THE KING OR
QUEEN?
CAN YOU BE A
ROCKSTAR AND THE
KING OR QUEEN AT THE
SAME TIME?
Emphasis on Mobile Commerce
• Take advantage of
mobile growth.
• Quick lifecycle
Diversity wins
WHAT’S YOUR
PASSION, INTENTION,
AND PURPOSE?
Twitter:
@digitalfilipino
Facebook:
digitalfilipino

Weitere ähnliche Inhalte

Was ist angesagt?

Get facebook-timeline-the-new-facebook-layout-2012-lord-marketing-services
Get facebook-timeline-the-new-facebook-layout-2012-lord-marketing-servicesGet facebook-timeline-the-new-facebook-layout-2012-lord-marketing-services
Get facebook-timeline-the-new-facebook-layout-2012-lord-marketing-services
LORD.Marketing.south.bend
 
Social Media for Events
Social Media for EventsSocial Media for Events
Social Media for Events
Tiffany St James
 

Was ist angesagt? (20)

Infamous Social #Fails - What Your Business Can Learn from Celebrity Mistakes
Infamous Social #Fails - What Your Business Can Learn from Celebrity MistakesInfamous Social #Fails - What Your Business Can Learn from Celebrity Mistakes
Infamous Social #Fails - What Your Business Can Learn from Celebrity Mistakes
 
Belle Property - Truth about Social Media for Real Estate Agents
Belle Property - Truth about Social Media for Real Estate AgentsBelle Property - Truth about Social Media for Real Estate Agents
Belle Property - Truth about Social Media for Real Estate Agents
 
How to decide between outsoucing and internal, presented by Barbara Liss
How to decide between outsoucing and internal, presented by Barbara LissHow to decide between outsoucing and internal, presented by Barbara Liss
How to decide between outsoucing and internal, presented by Barbara Liss
 
Social media promotions - Femi Omoluabi
Social media promotions - Femi OmoluabiSocial media promotions - Femi Omoluabi
Social media promotions - Femi Omoluabi
 
Get facebook-timeline-the-new-facebook-layout-2012-lord-marketing-services
Get facebook-timeline-the-new-facebook-layout-2012-lord-marketing-servicesGet facebook-timeline-the-new-facebook-layout-2012-lord-marketing-services
Get facebook-timeline-the-new-facebook-layout-2012-lord-marketing-services
 
Writing for Social Media: Engagement Strategies for Content Managers
Writing for Social Media: Engagement Strategies for Content ManagersWriting for Social Media: Engagement Strategies for Content Managers
Writing for Social Media: Engagement Strategies for Content Managers
 
Injecting FUN Into Your NonProfit! NetSquared Houston February Meetup
Injecting FUN Into Your NonProfit! NetSquared Houston February MeetupInjecting FUN Into Your NonProfit! NetSquared Houston February Meetup
Injecting FUN Into Your NonProfit! NetSquared Houston February Meetup
 
Tricycle 4 Cs Of Social Media
Tricycle   4 Cs Of Social MediaTricycle   4 Cs Of Social Media
Tricycle 4 Cs Of Social Media
 
Brand Management For A Social Age
Brand Management For A Social AgeBrand Management For A Social Age
Brand Management For A Social Age
 
Social media & organisations - A presentation for AmCham Belgium
Social media & organisations - A presentation for AmCham BelgiumSocial media & organisations - A presentation for AmCham Belgium
Social media & organisations - A presentation for AmCham Belgium
 
Social Media - The Digital Pandoras Box
Social Media - The Digital Pandoras Box Social Media - The Digital Pandoras Box
Social Media - The Digital Pandoras Box
 
SENT Into Social (Media)
SENT Into Social (Media)SENT Into Social (Media)
SENT Into Social (Media)
 
Social Media & Rotary
Social Media & RotarySocial Media & Rotary
Social Media & Rotary
 
Towards an Engagement Strategy
Towards an Engagement StrategyTowards an Engagement Strategy
Towards an Engagement Strategy
 
Crawl, Walk, Run to Social Media Success
Crawl, Walk, Run to Social Media SuccessCrawl, Walk, Run to Social Media Success
Crawl, Walk, Run to Social Media Success
 
7 Greatest Social Media Myths
7 Greatest Social Media Myths7 Greatest Social Media Myths
7 Greatest Social Media Myths
 
United Nations: Innovative Technologies to Advance Gender Equality
United Nations: Innovative Technologies to Advance Gender EqualityUnited Nations: Innovative Technologies to Advance Gender Equality
United Nations: Innovative Technologies to Advance Gender Equality
 
Social Media for Events
Social Media for EventsSocial Media for Events
Social Media for Events
 
Establishing Social Media Policies
Establishing Social Media PoliciesEstablishing Social Media Policies
Establishing Social Media Policies
 
Transforming your newsletter for your social media
Transforming your newsletter for your social mediaTransforming your newsletter for your social media
Transforming your newsletter for your social media
 

Ă„hnlich wie How to Maximize Social Media Tools

08917 netconnect presentation_15_junev2
08917 netconnect  presentation_15_junev208917 netconnect  presentation_15_junev2
08917 netconnect presentation_15_junev2
Lisa Harrison
 
Social Media for Lead Generation and Business Development
Social Media for Lead Generation and Business DevelopmentSocial Media for Lead Generation and Business Development
Social Media for Lead Generation and Business Development
Erin Moloney
 
MaestroSocialMedia2011survey
MaestroSocialMedia2011surveyMaestroSocialMedia2011survey
MaestroSocialMedia2011survey
Marty Wolner
 

Ă„hnlich wie How to Maximize Social Media Tools (20)

Sample Millennial Marketing Social Media
Sample Millennial Marketing Social MediaSample Millennial Marketing Social Media
Sample Millennial Marketing Social Media
 
10 Steps to a Successful Nonprofit Social Media Strategy
10 Steps to a Successful Nonprofit Social Media Strategy10 Steps to a Successful Nonprofit Social Media Strategy
10 Steps to a Successful Nonprofit Social Media Strategy
 
08917 netconnect presentation_15_junev2
08917 netconnect  presentation_15_junev208917 netconnect  presentation_15_junev2
08917 netconnect presentation_15_junev2
 
The W's of Social Media - Jon-Mikel Bailey - Wood Street, Inc.
The W's of Social Media - Jon-Mikel Bailey - Wood Street, Inc.The W's of Social Media - Jon-Mikel Bailey - Wood Street, Inc.
The W's of Social Media - Jon-Mikel Bailey - Wood Street, Inc.
 
The State of Social Media (CII Talk)
The State of Social Media (CII Talk)The State of Social Media (CII Talk)
The State of Social Media (CII Talk)
 
Social Media for Lead Generation and Business Development
Social Media for Lead Generation and Business DevelopmentSocial Media for Lead Generation and Business Development
Social Media for Lead Generation and Business Development
 
How To Use Social Media To Market Your Business
How To Use Social Media To Market Your BusinessHow To Use Social Media To Market Your Business
How To Use Social Media To Market Your Business
 
Wikibrands Zipcast
Wikibrands ZipcastWikibrands Zipcast
Wikibrands Zipcast
 
Startups & Twitter
Startups & TwitterStartups & Twitter
Startups & Twitter
 
Social Media for Small Business & Nonprofits
Social Media for Small Business & NonprofitsSocial Media for Small Business & Nonprofits
Social Media for Small Business & Nonprofits
 
MaestroSocialMedia2011survey
MaestroSocialMedia2011surveyMaestroSocialMedia2011survey
MaestroSocialMedia2011survey
 
Vinton Chamber Social Media for Business Workshop
Vinton Chamber Social Media for Business WorkshopVinton Chamber Social Media for Business Workshop
Vinton Chamber Social Media for Business Workshop
 
Making Connections Through Social Media
Making Connections Through Social MediaMaking Connections Through Social Media
Making Connections Through Social Media
 
The importance of social media in business today
The importance of social media in business todayThe importance of social media in business today
The importance of social media in business today
 
So, You Want A Social Media Strategy?
So, You Want A Social Media Strategy?So, You Want A Social Media Strategy?
So, You Want A Social Media Strategy?
 
NC Philanthropy Conference Presentation
NC Philanthropy Conference PresentationNC Philanthropy Conference Presentation
NC Philanthropy Conference Presentation
 
YouthLink Scotland - Intro to Social Media
YouthLink Scotland - Intro to Social MediaYouthLink Scotland - Intro to Social Media
YouthLink Scotland - Intro to Social Media
 
Marketing Through Social Media
Marketing Through Social MediaMarketing Through Social Media
Marketing Through Social Media
 
Organ Donation Communication Boot Camp
Organ Donation Communication Boot CampOrgan Donation Communication Boot Camp
Organ Donation Communication Boot Camp
 
How to Get Started with Social Media Marketing
How to Get Started with Social Media MarketingHow to Get Started with Social Media Marketing
How to Get Started with Social Media Marketing
 

Mehr von Janette Toral

Mehr von Janette Toral (20)

The Exciting and Challenging Marketing Communication Career
The Exciting and Challenging Marketing Communication CareerThe Exciting and Challenging Marketing Communication Career
The Exciting and Challenging Marketing Communication Career
 
Web Research V2 - Virtual Assistance 101
Web Research V2 - Virtual Assistance 101Web Research V2 - Virtual Assistance 101
Web Research V2 - Virtual Assistance 101
 
Web Research - Virtual Assistance 101
Web Research - Virtual Assistance 101Web Research - Virtual Assistance 101
Web Research - Virtual Assistance 101
 
How Blockchain will change E-Commerce & Digital Marketing?
How Blockchain will change E-Commerce & Digital Marketing?How Blockchain will change E-Commerce & Digital Marketing?
How Blockchain will change E-Commerce & Digital Marketing?
 
Ad Standards Council Digital Guidelines for Non-Regulated and Regulated Categ...
Ad Standards Council Digital Guidelines for Non-Regulated and Regulated Categ...Ad Standards Council Digital Guidelines for Non-Regulated and Regulated Categ...
Ad Standards Council Digital Guidelines for Non-Regulated and Regulated Categ...
 
Ad Standards Council (Philippines) For Responsible Advertising Guidebook (as ...
Ad Standards Council (Philippines) For Responsible Advertising Guidebook (as ...Ad Standards Council (Philippines) For Responsible Advertising Guidebook (as ...
Ad Standards Council (Philippines) For Responsible Advertising Guidebook (as ...
 
Digital Guidelines for Non-Regulated Categories and Regulated Categories
Digital Guidelines for Non-Regulated Categories and Regulated CategoriesDigital Guidelines for Non-Regulated Categories and Regulated Categories
Digital Guidelines for Non-Regulated Categories and Regulated Categories
 
E-Commerce in the Philippines 2016-2017
E-Commerce in the Philippines 2016-2017E-Commerce in the Philippines 2016-2017
E-Commerce in the Philippines 2016-2017
 
Digital Influencers Panel: Travel & Tourism Internet User Survey 1st edition
Digital Influencers Panel: Travel & Tourism Internet User Survey 1st editionDigital Influencers Panel: Travel & Tourism Internet User Survey 1st edition
Digital Influencers Panel: Travel & Tourism Internet User Survey 1st edition
 
The E-Commerce Act - Republic Act 8792
The E-Commerce Act - Republic Act 8792The E-Commerce Act - Republic Act 8792
The E-Commerce Act - Republic Act 8792
 
Protect the Thresher Shark Briefing #PHSayYes #WorldSayYes
Protect the Thresher Shark Briefing #PHSayYes #WorldSayYesProtect the Thresher Shark Briefing #PHSayYes #WorldSayYes
Protect the Thresher Shark Briefing #PHSayYes #WorldSayYes
 
The 4th Strategic Recruitment and Talent Selection Summit
The 4th Strategic Recruitment and Talent Selection SummitThe 4th Strategic Recruitment and Talent Selection Summit
The 4th Strategic Recruitment and Talent Selection Summit
 
Developing a Full E-Commerce Business (March 31 Training Flyer)
Developing a Full E-Commerce Business (March 31 Training Flyer)Developing a Full E-Commerce Business (March 31 Training Flyer)
Developing a Full E-Commerce Business (March 31 Training Flyer)
 
National Retail Payment System and Proposed Payment Systems Act
National Retail Payment System and Proposed Payment Systems ActNational Retail Payment System and Proposed Payment Systems Act
National Retail Payment System and Proposed Payment Systems Act
 
Draft: Payment Systems Bill
Draft: Payment Systems BillDraft: Payment Systems Bill
Draft: Payment Systems Bill
 
National Retail Payment System and the Philippine E-Commerce Roadmap
National Retail Payment System and the Philippine E-Commerce RoadmapNational Retail Payment System and the Philippine E-Commerce Roadmap
National Retail Payment System and the Philippine E-Commerce Roadmap
 
Tax Guidelines for E-Commerce Entrepreneurs
Tax Guidelines for E-Commerce EntrepreneursTax Guidelines for E-Commerce Entrepreneurs
Tax Guidelines for E-Commerce Entrepreneurs
 
Philippines E-Commerce Roadmap 2016 to 2020 (FINAL VERSION)
Philippines E-Commerce Roadmap 2016 to 2020 (FINAL VERSION)Philippines E-Commerce Roadmap 2016 to 2020 (FINAL VERSION)
Philippines E-Commerce Roadmap 2016 to 2020 (FINAL VERSION)
 
Philippines E-Commerce Roadmap (Final draft as of December 29, 2015)
Philippines E-Commerce Roadmap (Final draft as of December 29, 2015)Philippines E-Commerce Roadmap (Final draft as of December 29, 2015)
Philippines E-Commerce Roadmap (Final draft as of December 29, 2015)
 
Philippine Roadmap for Digital Startups 2015 and Beyond
Philippine Roadmap for Digital Startups 2015 and BeyondPhilippine Roadmap for Digital Startups 2015 and Beyond
Philippine Roadmap for Digital Startups 2015 and Beyond
 

KĂĽrzlich hochgeladen

Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessMastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Abdulsamad Lukman
 

KĂĽrzlich hochgeladen (20)

Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
 
Cartona.pptx. Marketing how to present your project very well , discussed a...
Cartona.pptx.   Marketing how to present your project very well , discussed a...Cartona.pptx.   Marketing how to present your project very well , discussed a...
Cartona.pptx. Marketing how to present your project very well , discussed a...
 
Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In ChandigarhBest 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarh
 
Aiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMAiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMM
 
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessMastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to Success
 
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdfChoosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
 
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
 
Aligarh Hire đź’• 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire đź’• 8250092165 Young and Hot Call Girls Service Agency EscortsAligarh Hire đź’• 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire đź’• 8250092165 Young and Hot Call Girls Service Agency Escorts
 
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptxSALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx
 
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleDiscover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your Lifestyle
 
Optimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsOptimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered Prompts
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
 
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
 
Hannah Brady - Powering Up Your Brand with Content @ Force24 All leads
Hannah Brady - Powering Up Your Brand with Content @ Force24 All leadsHannah Brady - Powering Up Your Brand with Content @ Force24 All leads
Hannah Brady - Powering Up Your Brand with Content @ Force24 All leads
 
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfTAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
 
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfMicro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
 
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfElevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdf
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 

How to Maximize Social Media Tools