A presentation made by Janette Toral (http://digitalfilipino.com) at 1st Act 2013 in General Santos City last January 19, 2013.

1. Building
Your
Brand
as
a
Writer
Jane2e
Toral
h2p://digitalfilipino.com

2. Wri<ng
since
1995:
• PC
World
Philippines
• The
Web
• Link
• Philippine
Daily
Inquirer
• Manila
Bulle<n
• Philippine
Star
• Philippine
IT
Update
• World
Execu<ve
Digest
• E-­‐Business
Asia
• Internet.com
• Manila
Times
• Sunstar
Cebu
• Interaksyon
My
first
ar<cle
–
September
1995

3. Published
4
(PRINTED
Edi<on)
books:
• DigitalFilipino:
An
E-­‐Commerce
Guide
for
the
eFilipino
(2000)
• DigitalFilipino
E-­‐Commerce
Workshop
E-­‐Book
(2004)
• Philippine
Internet
Review:
10
years
of
Internet
History
(2004)
• Blogging
from
Home
(2008)
(To
be
released
-­‐
2013):
• 2
to
4
books

5. People
fall
in
love
with
the
story.

6. Honest
conversa<on
creates
advocates.
Advocates
are
be2er
marketers.
"Don't
focus
on
trying
to
fix
your
flaws.
Embrace
your
flaws.
Understand
them.
Respect
their
liabili@es,
yet
realize
that
they're
entwined
with
your
most
vivid
quali@es.
Your
flaws
make
your
most
fascina@ng
strengths
possible."
-­‐
Sally
Hogshead

7. Well-­‐thought
of
topics
/
conversa<ons
rank
in
search
engine
results.

8. It
can
help
generate
more
clients.

9. Be
a
trusted
solu,on.
Build
a
community.
Get
“100”
fans.

10. Make
advocates
feel
like
rockstars.
(even
if
you
are
the
rockstar.)
SPOTLIGHT!

11. Transform
yourself
to
become
a
digital
influencer.

13. Your
network
is
your
net
worth.
From
social
media
to
social
business
-­‐
educate.
Embraced
E-­‐Learning
as
a
Marke,ng
tool
since
2003.

15. Focus
on
the
people
who
believe
what
you
believe.
Be
outrageous!
You
can’t
buy
“true”
brand
advocacy.

16. The
best
way
to
predict
the
future
is
to
invent
it.
-­‐
Abraham
Lincoln
(New
inspira<on
found
last
August
to
September
2011.)

17. Result
of
IVLP
trip.
Keep
innova,ng.

18. Join:
E-­‐Commerce
Boot
Camp
h2p://digitalfilipino.com/
ecom/

19. Join:
Digital
Influencer
Boot
Camp
h2p://influencerbootcamp.digitalfilipino.com

20. h2p://slideshare.net/jane2etoral
Let’s
chat
at
h2p://twi2er.com/digitalfilipino