Presentation made by Janette Toral for individuals interested to join the program. Online class starts on January 16, 2012. Sign-up at http://www.digientrepreneur.com/module-2.html
This three-week course teaches the student how to:
- Tap blogs and social media in various ways for promotion, awareness, and support for marketing and entrepreneurial pursuits.
- Understand the available blog and social media advertising platforms, costing, and analyze a blog’s effectiveness.
- Profile blogs, bloggers, social media users based on their reach and influence.
For the hands-on project, the student is tasked to design and run a blog & social media marketing and advertising program. The overall performance of the said campaign during the time frame allotted shall serve as basis for grading.
Schedule:
First Webinar Lecture: January 16, 2012, 7-9 pm (GMT+8)
Week 2: One-on-One Consultations via Webinar January 25 (Wednesday) or by appointment
Final Project Presentation: February 6, 2012, 6-9pm (GMT+8)
Briefing on Professional Blogging, Social Media Marketing and Advertising as a Business
1. Professional Blogging,
MODULE 2
Social Media Marketing & Advertising
as a Business (Brie ng)
DIGITAL JANETTE TORAL
ILIPINO http://www.digientrepreneur.com
16. BECOMING THE ONE....
DIGITAL PR
COURSES
DIGITAL PR
FRIENDS
ONLINE
MENTORS
RESOURCES
17. 6 1
MODULE 1 3
Module 3:
Make Money from Module 1#
Blogging and Social Media 5 Contracts Identify 2 Blog Launch,
Copywriting, and
as a Service Provider Tap blogs and social media
Pricing goals,
in various ways for promotion,
Social Media Promotions
Build a blog advertising network audience
awareness, and support Blog
Writers for marketing and entrepreneurial
writing
Network
3
pursuits.
4 Blog
Admin identity
Content Launch
Blog Network Editor
Plan Site
Build a blog Broker Understand the available
Promote and social media
3
content writers network.
Community
blog
Connect
advertising platforms,
costing, and analyze
4
Promotions
Management BE CERTIFIED
CERTIFIED
a blog’s
with
Community e ectiveness.
bloggers
Commission Performance
O er blog creation, Tra c
2
Advertising
blog marketing,
blog advertising placement,
content development and, Services Pro
Pro le blogs, bloggers,
Interaction
social media users
lingbased on their
5
social media promotion reach and in uence.
as a service to businesses.
Site
Monitor Review In uencers
& Content
Build-up
1
Execute Design
Make money from Blogging
11
Performance
and Social Media
Advertising
Generate income
through blogging.
Programs
Results
as a service provider.
Campaign
Programs Module 2:
& Targets
5 2 Professional Blogging
Social Media Marketing &
Advertising as a Business
4 3