Janette Toral presented an overview to blogging and social media at the Philippine Navy last September 27, 2010. An earlier version of this was presented at World Citi Colleges Antipolo last September 13, 2010. This handout version cited the Top 10 Emerging Influential Blogs 2010 as chosen by writing project participants.

1. Blogs
and
Social
Networking
101
Jane6e
Toral
h6p://www.bloggingfromhome.com

2. Internet
Search
emerges
as
the
top
online
acAvity.
Ac#vi#es
showing
significant
increase
at
95%
confidence
levels
Base:
Past
month
Internet
users
aged
10+
across
Na#onal
Urban
Philippines
Source:
Yahoo!-­‐Nielsen
Net
Index
2010

3. What
people
Search
for
on
the
Net
Base:
Past
month
Internet
users
aged
10+
across
Na#onal
Urban
Philippines
who
have
used
a
search
engine
in
the
past
month
Source:
Yahoo!-­‐Nielsen
Net
Index
2010

4. Social
media
is
changing
the
rules
of
engagement
Base:
Past
month
Internet
users
aged
10+
across
Na7onal
Urban
Philippines
Source:
Yahoo!-­‐Nielsen
Net
Index
2010
Do
you
know
what
people
say
about
you?

5. What
is
a
blog?

6. h6p://survivingauAsm.net

7. h6p://getpreGfied.com

9. h6p://jay-­‐elx.blogspot.com

10. h6p://foodiemanila.com

11. h6p://thirstyblogger.com

12. h6p://thecreaAvedork.com

13. h6p://rabsing.com

14. h6p://fatgirlnomore.com

15. h6p://project52weeks.com

16. h6p://kusinamaria.com

17. h6p://gandaeversomuch.com

18. h6p://facebuko.com

19. #2

20. h6p://wheninmanila.com

21. A
person
can
derive
income
from
blogging.

22. Blogs
can
be
a
tool
to
promote
your
business.

23. Business
can
adverAse
in
blogs.
Bloggers
can
earn
via
ad
networks,
display
ads.

24. Search
engine
markeAng
• Encompasses
any
kind
of
search
results.
• Everything
you
do
to
raise
your
site’s
visibility
in
search
engines
to
a6ract
more
visitors.

25. Search
MarkeAng
Program
• Goals
• Audience
• Needs
• Products
• PotenAal

26. h6p://www.google.com/insights/search
SITE
LAUNCH
STEP
#1
RESEARCH

27. Find
out
compeAAon
through
search
engine.
Search
engine
is
a
reputaAon
engine.

28. SITE
launch
Step
#2
Structure
/
OpAmize
• About
the
site
• Sidebar
• Company
index
– Facebook
page
• Categories
– Twi6er
– Cat1
– Slideshare
• Photo
– Archives
• DescripAon
– Ads
• Company
info
– About
author
• Keyword:
category,
– News
company
name

29. h6p://www.halalcerAfiedfood.com
launched
August
10.
Relevance

30. Prominence
Reason
to
return
Density
Proximity

31. Increase
popularity

32. SITE
Launch
STEP
#4
MEASURE
VCR

33. Paid
search
(opAon)
Listed
-­‐
Search
results
Monitor
your
ranking.
(results
as
of
August
11)

34. #5
Use
social
networks
to
influence.

35. hXp://www.twazzup.com

36. hXp://www.bit.ly

38. hXp://www.twitoaster.com

39. hXp://digg.com

40. lists
breaking
news

41. controversy

42. Twi6er
stream
Search
engine
influence

43. New
e-­‐mail
markeAng
systems
like
Flowtown.com
has
also
integrated
social
media
component.

45. POS
CRM
digital
digital
digital
digital
social
social
social
social
game
game
game
game
Be
Entertaining
Grabs
a6enAon..
WOW!

46. Winner
of
DigitalFilipino
Social
Networking
Awards
2010
(Blog
category)

47. 1st
place:
Mommy
Talks
by
Precious
BahinAng
h"p://www.mommytalks.net/2010/01/real-­‐leaf-­‐paparazzi.html

48. Winner
of
DigitalFilipino
Social
Networking
Awards
2010
(Media
VoAng
category)
BACKGROUND
Apl de Ap + MTV Asia + PH DOT
were in search for the next unsigned
PINOY ARTIST

50. Winner
of
DigitalFilipino
Social
Networking
Awards
2010
(Social
Network
category)

54. TV
PRINT
POS
CRM
digital
digital
digital
digital
social
social
social
social
game
game
game
game
mobile
mobile
mobile
mobile
Digital
PR
#6:
Useful

55. hXp://www.slideshare.net/USNavySocialMedia

56. Thank
you!
h6p://www.e-­‐commercephilippines.com
h6p://www.searchprofileindex.com