Janette Toral shared her stories and perspective on being a blogger and a digital influencer. She tackled challenges on how influence gets measure and becoming a commodity. She also touched on the importance of Cybercrime and Data Privacy Laws. This presentation was made at the Blog Weekend Bootcamp last September 21, 2012 in Malago Resort Davao.

1. Bloggers
as
Digital
Influencers
Jane3e
Toral
Twi3er:
@digitalfilipino
Blog
Weekend
Bootcamp
September
21,
2012

2. h3p://www.digitalfilipino.com

9. #
Build
communiJes
Brains
on
Fire
Book
reference:

12. h3p://architerra.org

15. h3p://digientrepreneur.com

16. Social
Media
Influence

17. Every One of These Marketing Tactics
News/Media/PR
SEO
Email
Blogs
+
Blogging
Research/White
Papers
Infographics
Comment
MarkeJng
Social
Networks
Online
Video
INBOUND
MARKETING!
R
Local
Portals
Forums
(AKA
all
the
“free”
traffic
sources)
Webinars
Social
Bookmarking
Word
of
Mouth
Direct/Referring
Links
PodcasJng
Type-­‐In
Traffic
Q+A
Sites
Helps Every Other One
Source:
SEOMoz.org

20. Howtofascinate.com

21. What
is
influence?
• Influence
is
simply
the
ability
to
change
how
others
think
and
act.
• Size
of
an
individual’s
social
graph
oden
indicates
credibility.
• DefiniJve
characterisJc
of
an
online
influencer
is
their
ability
to
drive
others
to
take
acJon,
alter
behavior
or
change
opinion.

22. h3p://bit.ly/KDk6e9

25. More
issues
• Cybercrime
• Data
Privacy
vigilance
• Review
policy
at:
h3p://digitalfilipino.com/
introducJon-­‐cybercrime-­‐prevenJon-­‐act-­‐
republic-­‐act-­‐10175/

26. It
is
also
about
you…
(how
do
you
want
to
be
remembered?)

29. Source:
Business
Model
GeneraJon
book
–
h3p://businessmodelgeneraJon.com

30. HomeBasedElite.com
Project
Business
Model
Canvas
MarkeJng;
Learn
pracJcal
Mentoring;
On-­‐
DTI,
BPAP,
Entrepreneurs
Gemng
skills
with
no
demand
online
CCAP,
reJrees,
exploring
new
projects;
locaJon
tutorials;
OFW
business
areas.
Maintenance;
constraints.
community
organizaJons,
financial,
Training
Stay-­‐at-­‐home
delivery.
Get
project
training,
virtual
Moms
/
Dad
opportuniJes.
communiJes,
wanJng
to
earn
GoNegosyo.
Online
/
offline
from
home.
E-­‐Learning
Provide
expert
advice
as
briefing;
Website;
Social
Professionals
Project
needed.
media
wanJng
to
management
outsource
MarkeJng
Training
Domain
name
SubscripJon
(40%);
per
Web
hosJng
skill
training
(30%);
Jobs
Webinar
plaqorm
(30%)
Website

32. h3p://slideshare.net/jane3etoral