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ORGANIC CINNAMON
INFUSED FLAME RAISINS
Fills in the gap
By finding the
target customer
I asked myself and a
couple of my friends a
 few questions like...
I asked myself and a
  couple of my friends a
   few questions like...

• What was the niche that
needed to be filled?

• Exactly who is my target
customer?
And finally, what are they
going to get out of eating
organic, American made
Java Raiz?
Then it hit me...
The people I especially
wanted to see eating Java
  Raiz were children
...and young adults
So Java Raiz created Cinnamon and
Mocha Cinnamon for everyone between
the ages of 6 months and 100+ years
who didn’t like the taste of coffee!
We use only
                    domestically grown
                    raisins from California




WHY? Because the numerous
benefits of eating Java Raiz
are outstanding, just like the
flavor of Java Raiz!
We use only
                           domestically grown
                           raisins from California




Let’s start with the nutritional value of
        an organic flame raisin.
We use only
                             domestically grown
                             raisins from California




Lets start with the nutritional value of
       an organic flame raisin.

The average person eats far less fruit
than is recommended by the U.S.
Dietary Guidelines for Americans.
We use only
                              domestically grown
                              raisins from California




Lets start with the nutritional value of
       an organic flame raisin.

A portable, readily available fruit,
such as California Raisins, is ideal to
help fill this gap.
NOT TO MENTION
This ‘little’ fruit has multiple benefits that help to
maintain a healthy lifestyle. California Raisins are:
NOT TO MENTION
This ‘little’ fruit has multiple benefits that help to
maintain a healthy lifestyle. California Raisins are:

   gluten free and fat and cholesterol free

   naturally low in sodium

   packed with antioxidant protection for heart and
   colon health

   a great addition to the day’s total intake of dietary
   fiber and potassium

   ideal source of all-natural energy
Then we can add...

According to nutrition
experts, eating 8 or
more and as many as
13 fruits & vegetables
a day can help reduce
the risk of developing
certain types of cancer,
heart disease, stroke,
obesity, diabetes and
birth defects.
So now you have a healthy, delicious snack
that is guilt free, convenient, and
affordable; not to mention, a great source of
energy. What could make me feel better?
Now that we have the
nutritional benefits highlighted,
we need to figure out how we’re
going to best ‘stand out’ from
the crowd.
So why not partner
with another company?
Maybe a healthy
cookbook company?
Maybe a healthy
cookbook company?




                      Or a company
                    that sells organic
                        trail mix?
Maybe a healthy
snack box company...
Or a coffee business
   of some sort?
And then it came to me. A partnership
with a company that shares the same
desires as Java Raiz to protect the
environment, nature, animals and
supports educational programs.
The Nature Company provides exciting
environmental education programs to
elementary schools. Through a
combination of live animal demonstrations,
hands-on exploratory activities, and
puppetry, The Nature Company will
delight children and teachers.
Java Raiz will be providing a healthy,
nutritious snack to the students, for a
natural energy boost especially helpful for
the ‘afternoon drowsy time’
And so, the new Earth2Man Awareness
Project was born.
ON THE EDGE

               +
We called our new project, Java Raiz in
partnership with The Nature Company...
“ON THE EDGE” to help raise awareness of
Mother Earth’s fragile condition.
ON THE EDGE includes:

                   +
 Java Raiz Cinnamon & Mocha Cinnamon products

 The Nature Company workshops & puppetry shows

 Educational material (books, pamphlets, videos,
 magazines) to provide awareness. All in a multi-media
 experience!
ON THE EDGE includes:

                        +
       For only $2,247!*

*prices vary depending on the number of students
For the school program, designed for one
semester, we developed a plan where each
week, a number of questions are posted in
the cafeteria at all the schools in the
district.
For the school program, designed for one
semester, we developed a plan where each
week, a number of questions are posted in
the cafeteria at all the schools in the
district.

Of course, the questions could be
progressively harder depending on the age
of the students being targeted, i.e. grade
school vs. high school.
When the students have found the answers
and turned them in to the designated
teacher/personnel they will get to have
their pouch refilled - FREE!
Every week there will be new questions
posted.
We would post health
facts and statistics in
the lunch room so
when the students
pick up their package
of raisins at the
beginning, as well as
each consecutive
week, they can read
fun facts portrayed
through pictures of
animals and nature.
The students will
not only get the
opportunity to eat
healthier snacks,
they will be learning
how important it is
for them to eat
healthier. It is a
known fact that
‘snacking’ is the
number one cause
of obesity!
The students will be gaining knowledge by
answering the questions, and in the
process, will be learning additional facts
about nature and the environment.
Awareness = Knowledge = Action!
The students will also
be learning about the 4
R’s and how they
impact the environment
and nature.

http://earth911.com/recycling
REDUCE
REUSE
RECYCLE
AND
REBUY!
At the end of the
semester, we would
arrange for The
Nature Company to
come out to the
schools and give the
kids a “hands on”
presentation on the
environment, animals
and nature!
We are ALL responsible for a new
generation of environmentally
aware individuals!
+
And Java Raiz, partnered with The
Nature Company, is proud to be part of
a learning program that offers the
awareness of food nutrition and the
importance of eating healthy foods,
like Java Raiz.
Along with offering youth the knowledge...
and power, that will enable them to
someday make better informed decisions
about the future of the environment!
The real value is priceless!
Humankind has not
woven the web of life.
We are but one thread
within it. Whatever we
do to the web, we do to
ourselves. All things
are bound together. All
things connect. We are
a part of the earth and
it is a part of us.

-Chief Seattle

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Java Raiz - ON THE EDGE partnership

  • 4. I asked myself and a couple of my friends a few questions like...
  • 5. I asked myself and a couple of my friends a few questions like... • What was the niche that needed to be filled? • Exactly who is my target customer?
  • 6. And finally, what are they going to get out of eating organic, American made Java Raiz?
  • 7. Then it hit me...
  • 8. The people I especially wanted to see eating Java Raiz were children
  • 10. So Java Raiz created Cinnamon and Mocha Cinnamon for everyone between the ages of 6 months and 100+ years who didn’t like the taste of coffee!
  • 11. We use only domestically grown raisins from California WHY? Because the numerous benefits of eating Java Raiz are outstanding, just like the flavor of Java Raiz!
  • 12. We use only domestically grown raisins from California Let’s start with the nutritional value of an organic flame raisin.
  • 13. We use only domestically grown raisins from California Lets start with the nutritional value of an organic flame raisin. The average person eats far less fruit than is recommended by the U.S. Dietary Guidelines for Americans.
  • 14. We use only domestically grown raisins from California Lets start with the nutritional value of an organic flame raisin. A portable, readily available fruit, such as California Raisins, is ideal to help fill this gap.
  • 15. NOT TO MENTION This ‘little’ fruit has multiple benefits that help to maintain a healthy lifestyle. California Raisins are:
  • 16. NOT TO MENTION This ‘little’ fruit has multiple benefits that help to maintain a healthy lifestyle. California Raisins are: gluten free and fat and cholesterol free naturally low in sodium packed with antioxidant protection for heart and colon health a great addition to the day’s total intake of dietary fiber and potassium ideal source of all-natural energy
  • 17. Then we can add... According to nutrition experts, eating 8 or more and as many as 13 fruits & vegetables a day can help reduce the risk of developing certain types of cancer, heart disease, stroke, obesity, diabetes and birth defects.
  • 18. So now you have a healthy, delicious snack that is guilt free, convenient, and affordable; not to mention, a great source of energy. What could make me feel better?
  • 19. Now that we have the nutritional benefits highlighted, we need to figure out how we’re going to best ‘stand out’ from the crowd.
  • 20. So why not partner with another company?
  • 22. Maybe a healthy cookbook company? Or a company that sells organic trail mix?
  • 23. Maybe a healthy snack box company...
  • 24. Or a coffee business of some sort?
  • 25. And then it came to me. A partnership with a company that shares the same desires as Java Raiz to protect the environment, nature, animals and supports educational programs.
  • 26. The Nature Company provides exciting environmental education programs to elementary schools. Through a combination of live animal demonstrations, hands-on exploratory activities, and puppetry, The Nature Company will delight children and teachers.
  • 27. Java Raiz will be providing a healthy, nutritious snack to the students, for a natural energy boost especially helpful for the ‘afternoon drowsy time’
  • 28. And so, the new Earth2Man Awareness Project was born.
  • 29. ON THE EDGE + We called our new project, Java Raiz in partnership with The Nature Company... “ON THE EDGE” to help raise awareness of Mother Earth’s fragile condition.
  • 30. ON THE EDGE includes: + Java Raiz Cinnamon & Mocha Cinnamon products The Nature Company workshops & puppetry shows Educational material (books, pamphlets, videos, magazines) to provide awareness. All in a multi-media experience!
  • 31. ON THE EDGE includes: + For only $2,247!* *prices vary depending on the number of students
  • 32. For the school program, designed for one semester, we developed a plan where each week, a number of questions are posted in the cafeteria at all the schools in the district.
  • 33. For the school program, designed for one semester, we developed a plan where each week, a number of questions are posted in the cafeteria at all the schools in the district. Of course, the questions could be progressively harder depending on the age of the students being targeted, i.e. grade school vs. high school.
  • 34. When the students have found the answers and turned them in to the designated teacher/personnel they will get to have their pouch refilled - FREE!
  • 35. Every week there will be new questions posted.
  • 36. We would post health facts and statistics in the lunch room so when the students pick up their package of raisins at the beginning, as well as each consecutive week, they can read fun facts portrayed through pictures of animals and nature.
  • 37. The students will not only get the opportunity to eat healthier snacks, they will be learning how important it is for them to eat healthier. It is a known fact that ‘snacking’ is the number one cause of obesity!
  • 38. The students will be gaining knowledge by answering the questions, and in the process, will be learning additional facts about nature and the environment.
  • 40. The students will also be learning about the 4 R’s and how they impact the environment and nature. http://earth911.com/recycling
  • 42. REUSE
  • 45. At the end of the semester, we would arrange for The Nature Company to come out to the schools and give the kids a “hands on” presentation on the environment, animals and nature!
  • 46. We are ALL responsible for a new generation of environmentally aware individuals!
  • 47. + And Java Raiz, partnered with The Nature Company, is proud to be part of a learning program that offers the awareness of food nutrition and the importance of eating healthy foods, like Java Raiz.
  • 48. Along with offering youth the knowledge... and power, that will enable them to someday make better informed decisions about the future of the environment!
  • 49. The real value is priceless!
  • 50. Humankind has not woven the web of life. We are but one thread within it. Whatever we do to the web, we do to ourselves. All things are bound together. All things connect. We are a part of the earth and it is a part of us. -Chief Seattle