Pitch deck v1.4
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This document discusses Bound Round, a travel planning app for kids ages 8-12. It aims to involve kids in family travel decisions by making the planning process fun and educational. The app allows kids to record and share travel information, discounts, and stories. It sees opportunities in the large family travel market and aims to harness kids' influence over travel spending. The founder believes Bound Round can be like Lonely Planet and TripAdvisor for kids by providing kid-focused travel content and communities. It plans business models involving subscriptions, white label partnerships, content licensing, and kids courses to generate revenue.
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Pitch deck v1.4
- 1. Giving kids a vote in family travel decisions Janeece Keller, Founder & CEO www.boundround.com
- 2. Problem Opportunity • Frustrated kids • Stuff! Lots of stuff! • Family stress • Involve kids in travel planning • Make it fun and educational • Utilize what’s already being taken
- 3. iOS Proof of Concept: Dec2012 Record & Share Info & Discounts+ + 33 places in Sydney, broken up by geography. 11 Local Kid contributors. By kids for kids New business model & tech infrastructure Research & analysis
- 4. The Market Travel information Digital storytelling Online kids communities
- 5. Bound Round Customers • Listen to what I want! • Entertain me • Keep it real • Make it easy for me • Give me more time • Keep the kids engaged • Direct access kids • Tell our story • Increase wallet share • Digital natives • ~ 15% Western populations under 15yrs • Family travel is 11% Australian in- bound market, contributing $2.5bn • 48% globally use tablet or smartphonefor planning • 30% value advice from their social networks • $2trillion globally • Photo & video trend for engagement • Trip Advisor biggest mobile player & #2 web with 28m visitors • Most mobile purchase decisions made in the evening
- 6. Traction • Industry Customers – Village Roadshow Theme Parks – Paradise Resort – Hard Rock Café – Intercontinental Fiji – Captain Cook Cruises – Dreamworld – Merlin Entertainment – Scenic World • Industry support – Tourism Australia – Tourism QLD & ACT – RTOs – Hotel brands (e.g. Starwood Hotels, Accor Group, Marriott) • White label enquiries – Andrew Lloyd Webber shows – School excursions to Canberra
- 7. Who are we? The Core Team • Janeece Keller(Founder & CEO) Leveraging 15yrs ‘big corporate’ experience in my 3rd business, and finally one that combines my passions of travel, kids and business. • Chris Robertson(Board & CTO) Former NASA engineer and banking technology director, passionate about kids and travel combined with clever technology. • Ken Lipschitz(Board & CFO) CEO of Your Portal, former Director of David Jones & CFO of Household Financial Services. • Deborah Dickson-Smith (Travel Industry & Content Specialist) Over 20 years experience in publishing including Australian Geographic, kids' magazine, DMAG, Out & About With Kids. Blogs at www.littlenomads.com, Ninemsn. wego.comandHolidaygoddess.com, Online Editor for Traveltalk.biz. Primary Advisors • GauthamMishra(Strategy Director, Fairfax Media) • Peter McClelland (CFO, Luxottica APAC) • Nicholas Boshier(Bondi Hipsters & Beached Az) • Kids Board
- 8. Summary • Lonely Planet crossed with Trip Advisor for 8-12 year olds – By kids for kids – Fun & educational – Used at each stage of the family travel experience • Global product in a $2trillion industry – First mover advantage with strong industry support – Harnessing pester power to influence travel spend • Business-to-business PLUS business-to-consumer revenue streams – Subscription and downloads – White label – Content licensing – Kids training courses • Supporting Room to Read as they build libraries for kids in need
Hinweis der Redaktion
- Key Stats500 downloads82% returning usersAv session = 8min72% iPad24% exit on in-app purchase
- Since 2009 the number of leisure travellers using their mobile devices for travel information has increased by over 450%, according to The 2012 Traveler Study by Google and IpsosMediaCT.Percentage of travellers that use a mobile device to search for travel information:LEISURE TRAVELERS- 2009: 8%- 2010: 18%- 2011: 31%- 2012: 38%By 2017, Atmosphere research (2012) expects 50% of online direct bookings will be made on mobile devices - with even more ancillary purchases made through mobile, given the devices' portability and ease of use.Online travel sales worldwide, 2010-2016 (billions):- 2010: $309 billion (35.9% of total)- 2011: $340 billion (37.1% of total)- 2012: $374 billion (38.9% of total)- 2013: $408 billion (40.4% of total)- 2014: $446 billion (42.3% of total)- 2015: $483 billion (44.2% of total)- 2016: $523 billion (46.2% of total)Online travel sales by regions, 2010 and 2016 (billions):- US: $139 billion in 2010 (or 54.7% of total), raising to $182 billion by 2016 (or 53.9% of total)- Europe: $118 billion in 2010 (or 40.4% of total), raising to $176 billion by 2016 (or 50.2% of total)- Asia-Pacific: $44 billion in 2010 (17.2% of total), raising to $131 billion by 2016 (or 36.8% of total)- Latin America: $8 billion in 2010 (or 13.8% of total), raising to $34 billion by 2016 (or 39.0% of total)Nearly 40 million US consumers accessed travel sites or apps from their smartphone in July 2012, reaching 37% of the smartphone populationFacebook is the traveller's social network of choice for holiday inspiration (29%), ahead of TripAdvisor (14%), Twitter (6%) and Pinterest (4%)Analysis of the share of time spent across apps and browsers revealed that travel category engagement was more evenly distributed among browser and app access when compared to the total internet distribution. In July, 53% of minutes spent on Travel category content originated from apps, with browsers accounting for 47% of minutes. In contrast, 83% of all mobile content was consumed via apps with only 17% being accounted for by browser usage.Travellers are increasingly comfortable and savvy at planning, researching and booking trips on the go, according to a study by Expedia Media Solutions and comScore. A third of mobile users are planning on the go. Travellers will continue to use mobile to plan travel, but easy-to-use apps will drive usage.Travellers frequently use smartphones and tablets to research and plan trips:- 48% used a tablet or smartphone to plan their trip - while 44% used a mobile device to dream of their next trip.- 86% of mobile planners already knew their destination when conducting research on a mobile device.- 47% relied on friend and family recommendations and 40% relied on Online Travel Agencies (OTAs) for destination ideas.- Deals and promotions (64%), photos (55%) and recommendations (38%) are the most useful types of content for those seeking trip idea.Travellers are comfortable making purchases on mobile devices:- Of travellers who own a mobile device, 61% have made a purchase on a tablet in the last six months while 51% have made a purchase on a smartphone, showing that travellers are more likely to purchase travel on tablets versus smartphones.- Of those who have booked travel on a mobile device, 80% of smartphone users and 90% of tablet users would do so again.Travelers will continue to use mobile to plan travel, but easy-to-use apps will drive usage:- Of the 44% who plan travel on a mobile device, 44% used an app.- Nearly 60% of mobile airline and 56% of hotel bookers used an app to book their reservation.- Accessibility (43%), ease of use (35%) and app availability (33%) drive travel bookings for smartphone users.The study indicates that the four top market share holders in the UK are Lonely Planet (LP), AA Publishing (AA), Rough Guides (RG) and Dorling Kindersley (DK). Together they hold about 65% of the travel guide market.
- 52% of family holiday visitors are repeat visitors to AustraliaTripAdvisor #1 in mobile (6.7m) and #2 from web (21.2m) behind Expedia (23m)
- In 2012 the global travel and tourism industry is double the size of automotive manufacturing and roughly one-third larger than chemicals manufacturing. This is according to new research from the World Travel & Tourism Council (WTTC) sponsored by American Express. The research, undertaken by Oxford Economics, shows that the sector’s direct contribution to world GDP of US$2 trillion (2.8 percent)