1. SocialBridge for Agencies
Central Desktop’s SocialBridge™ agency
collaboration solution helps marketing
agencies get more done in less time and
improve communication flow with clients.
The result? You maximize billable hours
and increase client satisfaction and
retention, driving revenue and cost
savings.
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© 2011 Central Desktop Inc
© 2011 Central Desktop Inc.

2. Table of Contents
Current Process ............................................................................................................................................ 3
Introduction to SocialBridge .......................................................................................................................... 4
Functionality Overview .................................................................................................................................. 5
Client Connect ........................................................................................................................................... 5
Innovation Room ....................................................................................................................................... 6
Feedback Loop ......................................................................................................................................... 6
Digitized Review + Approve ...................................................................................................................... 6
Work Order Manager ................................................................................................................................ 7
Pursuit Suite .............................................................................................................................................. 7
Media Share .............................................................................................................................................. 7
About Central Desktop .................................................................................................................................. 8
Corporate Overview .................................................................................................................................. 8
Customers ................................................................................................................................................. 8
Industry Recognition ................................................................................................................................. 8
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© 2011 Central Desktop Inc

3. Current Process
The requirement to deliver top-notch campaigns in the shortest time frame possible is top-of-mind for
agencies of all sizes and specialties. Communication and files are exchanged via phone, email, FTP, and
in-person meetings at a rapid pace and at a tremendous volume. As your client list increases, new
projects are added, and agency and client staff come and go, keeping the business running at the level of
service your clients expect becomes more and more of a challenge. Common issues our customers have
struggled with in the past include:
• Lost files and poor version control, resulting in client frustration and re-work for the agency
• Disparate conversations and emails capturing key project decisions or discussions create
poor team communication and equally poor project delivery
• Poor audit trail of client decisions and ambiguous or incomplete feedback causes scope
creep, costly mistakes and rework
• Lost productivity from time wasted with administrative tasks, such as reminding staff of
deadlines, checking status of work-in-progress, and documenting discussions and feedback
• Lack of client engagement results in low client satisfaction and increased threat of client loss
• Pressure from clients for aggressive pricing, forcing the agency to reduce price of billable
hours or to look for cost-cutting measures
• High staff turnover causing wasted time to transition project files and knowledge to new hires
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© 2011 Central Desktop Inc

4. Introduction to SocialBridge
Central Desktop’s SocialBridge™ agency collaboration solution is a cloud-based product that enables
internal and external teams to share files, centralize communication, and streamline both creative and
operational processes.
• Maximize billable hours. Reduce administrative work, automate processes and ramp up new
hires more quickly so you can take on more business without increasing staff.
• Centralize communication and tools. Use one system to store and share files, capture
discussions, feedback and approvals, to keep decentralized internal and external team members
up-to-date and to eliminate the need for disparate tools, share drives, FTP sites and extranets.
• Increase client satisfaction and retention. Build an ongoing connection with clients to immerse
them in your brand, keep them more engaged and show continuous value, driving repeat
business. Collaborate in a centralized online location with partner agencies, with automated
workflow to ensure all parties stay on schedule and are aligned with the client’s campaign
strategy.
The integrated solution enables:
• Automated brief submission and work order
processes
• Review, comment on and approve proofs
and rough cuts online
• Quick project and client setup with ready-to-
go templates
• Track client feedback, decisions and sign-
offs in a centralized, secure location
• Access project status and files online,
anytime
Specific benefits of an integrated solution are:
• Simple, easy-to-use interface results in
successful user adoption
• Streamlined workflow to save staff time and
increase billable hours
• Premium product support for your agency, and your customers
• Real-time, collaborative site encourages offline conversations to strengthen client and partner
relationships
• Cloud-based technology means no to little burden on your IT staff
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© 2011 Central Desktop Inc

5. Functionality Overview
SocialBridge’s collaboration suite includes on-demand features and functionality to enable each agency
department’s needs for streamlined and effective processes, and enhanced client communication.
Client Connect
Use SocialBridge to collaborate with your client
team throughout the planning and creative
process. Your agency’s account managers will be
able to create a workspace, or virtual team room,
that will serve as a centralized online location for
discussions and files. Account managers will be able to obtain
client feedback on proofs or video rough cuts, as well as on
overall project plans, timeline, and latest events that impact the
client’s PR strategy, project timeframe or campaign objectives.
If your client requires you to collaborate with other agencies,
such as PR or other interactive agencies, invite these third
parties into your Client Connect workspace, or create a separate, private workspace with just your team,
and the other partner agencies.
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© 2011 Central Desktop Inc

6. Innovation Room
Your clients are constantly expecting fresh, new
ideas, filled with ingenuity that reflects a solid
understanding of what the client is thinking.
SocialBridge takes the innovation process to the
next level by enabling “offline” brainstorming when
your team is not able to meet face
m face-to-face. Your
internal team can access and contribute to a robust
knowledgebase of customer, industry and competitor
information; keep up-to-date on client news as it happens
date
through integrated RSS feeds; and share and discuss id ideas,
strategies and creatives online through discussion threads
and status updates. Passive stakeholders can view the
team’s recent activity and discussions real
real-time, while active
collaborators can participate by emailing or posting feedback
to SocialBridge. When it’s time to share ideas and creatives with clients or prospects, utilize our built
. built-in
scheduling, conference call and web meeting functionality.
Feedback Loop
Keep clients on track with your deadlines, and
expedite the client feedback process. Set up a
workspace where your client’s marketing staff
can discuss your latest proof or rough cut
version with other colleagues and team
members in a centralized location. The client’s main point
ation. point-of-
contact no longer has to gather and consolidate feedback
from their team – it’s all in one location in SocialBridge.
Digitized Review + Approve
Clients, account managers, and creative directors
alike waste time documenting feedback and
cumenting
requested edits on specific elements of proofs or
rough cuts. Give your team, and your clients, the
ability to use easy visual mark
mark-up and
communication tools on proofs of any format, including (but
not limited to) PDF, Word, Adobe, PowerPoint, JPEG, MPG,
AVI, MOV and SWF. With the built-in approval workflow,
in
proofs can be routed to different stakeholders, with a
comprehensive audit trail of who reviewed and approved
each file, what comments they provided, and when. At any
point in time, creative directors, or any other stakeholder, can
ative
also view the status of the proof review process.
e
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© 2011 Central Desktop Inc

7. Work Order Manager
An agency’s producers, traffic controllers, or
creative directors achieve maximum time
savings with SocialBridge’s powerful
workflow functionality. Without the assistance
of IT or expensive system consultants, you can create
workflow rules to automatically assign tasks and send
automated alerts. Notify internal staff, or clients, when a work
order or client brief is submitted, when work has been
completed, or any stage of the creative process in between.
Keep your team in sync and productive through the process,
even when they are not in the same office location.
Pursuit Suite
Collaborate with key internal team members
on strategic accounts, proposals, RFP
responses, presentations, spec work and
more. Centralize and simultaneously edit
documents, hold threaded discussions, and
provide and consolidate feedback on creative concepts
before presenting to prospective clients. SocialBridge also
provides executives with visibility into each account and team
progress to date.
Media Share
If your projects require your agency to collaborate
with an email automation vendor, media outlets,
boutique agencies or marketing specialists, use
SocialBridge to facilitate discussions and file
sharing instead of email and FTP. Each partner can have
their own workspace to collaborate in a central location for
one, or many, client projects you might be working on
together. Since SocialBridge is one synchronized system, you
can share creatives from your Client Connect or Innovation
Room workspaces, without downloading and uploading,
preventing version control issues.
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© 2011 Central Desktop Inc

8. About Central Desktop
Founded Users
May 2005 More than 450,000
Headquarters Partners
Pasadena, CA Intuit, Salesforce.com, Zoho, TriCipher,
OffiSync, Creately, RHUB
Corporate Overview
Central Desktop delivers a cloud-based social collaboration platform that transforms how people connect,
based
communicate and share information to drive profitable business results. Businesses of all sizes use
Central Desktop’s complete online collaboration solution to manage projects and documents in the cloud
with colleagues, customers and partners. Founded in 2005, Central Desktop is a privately-held company
privately
with headquarters in Pasadena, California.
Customers
With 450,000 users, Central Desktop serves
40% of the Fortune 1000 as well as
organizations in marketing and communications,
media, technology, professional services,
architecture and design, manufacturing and other
industries. Key Central Desktop customers
include CBS, the Humane Society of the United
States, U.S. Department of Health & Human
Services, Netflix, Gymboree, Workday and
Harvard University.
Industry Recognition
• 2010 Inc. 500
• 2010 Red Herring 100
• 2010 Lead411 Technology 500
• 2010 Hot Company by Netw
Network Products Guide
• Los Angeles Business Journal – Fastest Growing Private Companies
• InformationWeek’s Startup 50 – 2009
’s
• BusinessWeek’s Best of the Web – 2006
’s
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© 2011 Central Desktop Inc