Session description from http://open4us.org/events/kick-off-conference-agenda/: This session will dive into detail about the CC BY licensing requirement and what it takes to implement the license when hosting content on individual and external platforms. CC staff will go over the license metadata, examples of good implementation, and OER platforms where you can host resources under the CC BY license. We will also demonstrate tools and sites to find existing CC BY or otherwise licensed OER for your project. (SBCTC will share their stories, ie. around Open Course Library.)

1. CC BY License Implementation Deep
Dive / Finding existing OER for your
project

2. Overview
• CC BY license requirement
• The Metadata
• Publishing on external platforms
• Marking on your website
• Finding existing OER
• The Open Course Library

3. 1. TAACCCT Round One SGA
2. Amendment Three
3. Copyrighted materials clarification

4. SGA
"All digital assets must be licensed for free,
attributed public use and distribution (as
described in Section IV.B.4).”
http://www.doleta.gov/taaccct/applicantinfo.cfm

5. Amendment Three, Section IV.B.4
“…as a condition of the receipt of a Trade
Adjustment Assistance Community College and
Career Training Grant (“Grant”), the Grantee will
be required to license to the public (not including
the Federal Government) all work created with the
support of the grant (“Work”) under a Creative
Commons Attribution 3.0 License (“License”).”
http://www.doleta.gov/taaccct/applicantinfo.cfm

6. Copyrighted materials clarification
“Only work that is developed by the grantee with
grant funds is required to be licensed under the
Creative Commons license. Pre-existing
copyrighted materials licensed or purchased by
the grantee are subject to the intellectual
property rights the grantee receives under the
terms of the particular license or purchase.”
http://www.doleta.gov/taaccct/Announcements.cfm

7. Overview
 CC BY license requirement
• The Metadata

8. Why CC BY?
8

10. <span xmlns:cc="http://creativecommons.org/ns#"
xmlns:dc="http://purl.org/dc/elements/1.1/">
1
<span rel="dc:type" href="
http://purl.org/dc/dcmitype/Text" property="dc:title">My
Photo</span> by <a rel="cc:attributionURL"
property="cc:attributionName"
href="http://joi.ito.com/my_photo">Joi Ito</a>
Machine is licensed under a
<a rel="license" href="http://c
Readable reativecommons.org/licenses/by/3.0/">Creative Commons
Attribution 3.0 License</a>.
Metadata <span rel="dc:source" href="
h
http://fredbenenson.com/photo"/>Permissions beyond
the scope of this license may be available at <a
rel="cc:morePermissions"
href="http://ozmo.com/revenue_sharing_
agreement">OZMO</a>.</span>
</span>

11. http://creativecommons.org/choose

12. <a rel="license"
href="http://creativecommons.org/licenses/by/3.0/"><img alt="Creative
Commons License" style="border-width:0"
src="http://i.creativecommons.org/l/by/3.0/88x31.png" /></a><br />This
work is licensed under a <a rel="license"
href="http://creativecommons.org/licenses/by/3.0/">Creative Commons
Attribution 3.0 Unported License</a>.v
________________________________________________________
_______
This work is licensed under a Creative Commons Attribution 3.0
Unported License.

13. Search & Discovery

14. http://search.creativecommons.org

15. Overview
 CC BY license requirement
 The Metadata
• Publishing on external platforms

16. Major communities by media type
• Images
• Audio
• Video
• Text
http://wiki.creativecommons.org/Publish

17. Video platforms
• Vimeo
• YouTube
• Internet Archive
• Wikimedia Commons
http://wiki.creativecommons.org/Publish/Video

19. OER-specific platform
http://cnx.org

20. Overview
 CC BY license requirement
 The Metadata
 Publishing on external platforms
• Marking on your website

21. Best practices for marking content
with CC licensing
• Creator of CC-licensed content
• User of CC-licensed content
http://wiki.creativecommons.org/Marking

22. Marking Best Practices: Creators
• Marking on your site
• Marking specific media
• Marking specific formats
• Marking third-party content
• More…
http://wiki.creativecommons.org/Marking/Creators

23. Example of poor Marking

24. o Which license?
o Link to license?
o License icon?
o Not machine-readable

25. Example of better Marking

26.  Full URL (link) to CC BY license
 Visible notation of ‘CC BY’
 CC BY license icon
 Machine-readable

27. Example of better Marking

28. Overview
 CC BY license requirement
 The Metadata
 Publishing on external platforms
 Marking on your website
• Finding Existing OER

29. Search & Discovery

30. CC BY licensed OER sites
• PhET Interactive Simulations
• Connexions, OpenStax College
• Open High School of Utah
• Curriki
• Open Course Library
• Saylor.org
• OER Africa
http://wiki.creativecommons.org/OER_Case_Studies/U
nited_States

31. Saylor.org Reuses
Open Course
Library Materials

32. Popular OER under other CC license
• Khan Academy
• MIT Open Courseware
• Open Courseware Consortium
• Flat World Knowledge
• Peer 2 Peer University
• MERLOT
• OER Commons (referatory service)
http://wiki.creativecommons.org/OER_Case_Studies/U
nited_States

33. OER Matrices – 82 courses

34. Incorporating OER into your course
collections

38. Best practices for marking content
with CC licensing
• Creator of CC-licensed content
• User of CC-licensed content
http://wiki.creativecommons.org/Marking

39. Marking Best Practices: Users
• Marking on your site
• Marking works offered under other
CC licenses
• Is your attribution good enough?
• Marking specific media
• More…
http://wiki.creativecommons.org/Marking/Users

40. Example of poor Marking

41. o Confusing creator with license
granting organization
o Which license?
o Link to license?
o License icon?
o Not machine-readable

42. Example of better Marking

43.  Title of work
 Title linked to original web page
 Creator noted
 Specific license noted and linked
(CC BY)
 Machine-readable

44. Overview
 CC BY license requirement
 The Metadata
 Publishing on external platforms
 Marking on your website
 Finding Existing OER
• The Open Course Library

45. 45
45

46. SBCTC Open Policy
All digital software, educational resources
and knowledge produced through competitive
grants, offered through and/or managed by
the SBCTC, will carry a Creative Commons
Attribution License.
http://www.sbctc.edu/general/admin/Tab_9_Open_Lic

47. Open Course Library
Lesson’s Learned
Credit: Timothy Valentine & Leo Reynolds CC BY-NC-SA
6. Encourage open licensing where possible
7. Track permissions and specify CC licenses
8. Don’t assume authors know about copyright
9. “Open” is an efficiency and an investment

49. Open Course Library
Lesson’s Learned
Credit: Timothy Valentine & Leo Reynolds CC BY-NC-SA
6. Encourage open licensing where possible
7. Track permissions and specify CC licenses
8. Don’t assume authors know about copyright
9. “Open” is an efficiency and an investment

50. Open Course Library
Lesson’s Learned
Credit: Timothy Valentine & Leo Reynolds CC BY-NC-SA
6. Encourage open licensing where possible
7. Track permissions and specify CC licenses
8. Don’t assume authors know about copyright
9. “Open” is an efficiency and an investment

51. Open Course Library
Lesson’s Learned
Credit: Timothy Valentine & Leo Reynolds CC BY-NC-SA
6. Encourage open licensing where possible
7. Track permissions and specify CC licenses
8. Don’t assume authors know about copyright
9. “Open” is an efficiency and an investment

52. “I can access it on the web
so it's free to use, right?”
(Hint: wrong!)

53. Open Course Library
Lesson’s Learned
Credit: Timothy Valentine & Leo Reynolds CC BY-NC-SA
6. Encourage open licensing where possible
7. Track permissions and specify CC licenses
8. Don’t assume authors know about copyright
9. “Open” is an efficiency and an investment

54. Impact of OCL < 1yr. later
• 2011-12 est. textbook savings in WA: $1.26
million1
 Savings in year 1 exceeds cost of OCL project
• Over 30,000 visits from 125 countries
• Course materials used by colleges in 8 states
• 11 courses adapted/improved by Saylor.org
• Positive press: 80+ media mentions worldwide
• 90% textbooks savings with no significant
difference in completion rates (w/ room to grow!)
Source: http://www.studentpirgs.org/resources/cost-analysis-open-course-library

55. Open Course Library
Credit: Timothy Valentine & Leo Reynolds CC BY-NC-SA
More info at: http://opencourselibrary.org

56. 56

58. Discussion
• What OPEN services need to be
changed to better meet your needs?
Next steps for:
– Grantee Projects
– OPEN team

59. Wrap-up
• 3D visualization group
• OER Matrix
• Listserv (Google group)
– Contact list by subject
• How do I credit the funder?
(U.S. Department of Labor)
• http://open4us.org/resources
– Videos, FAQ
• Next week: Google survey

60. Thank you!
“Thank You – Danke” by Alice Popkorn / CC BY