Slides for the Designing for Social Impact workshop hosted by Design Hub Tokyo.

1. S T U D I O D R A D I O D U R A N S
D E S I G N H U B, T O K Y O
D - R A D . C O
x
Designing for Social Impact

2. Introduction “Social Impact”
Principles of Research
Principles of Constrained Consumers
Exercise 1
Break
Exercise 2
Summary
Close
SCHEDULE
DESIGNING FOR SOCIAL IMPACT
DESIGN HUB, TOKYO, 2014

3. WHY ARE YOU HERE?
DESIGNING FOR SOCIAL IMPACT
W H O A R E Y O U?

4. INTRODUCTION
DESIGNING FOR SOCIAL IMPACT

6. Fortune 500 corporations
non-profit organisations
government & non-governmental
TED WEF B&MG World Bank etc
“SOCIAL IMPACT”

7. 1,000,000,000+ phones sold
“SOCIAL IMPACT”

8. 1,000,000,000+ phones sold
“SOCIAL IMPACT”
I S T H I S A G O O D T H I N G ?

9. TIMES OF CHANGE

10. HIGHER RISK

11. HIGHER RISK

12. CHALLENGING TOPICS

13. DIFFICULT TO REACH DEMOGRAPHICS

14. ILLITERATE AND LOW LITERATE

15. WAR ZONES

16. CHANGE AGENT / SELL OUT

17. consultant-as-change-agent

18. consultant-as-change-agent
the gutter between
and corporate sell out
is littered with bonus checks
and broken dreams

19. PART OF THE PROBLEM, NOT PART OF THE SOLUTION

20. “The poor are viable
consumers”
“SOCIAL IMPACT”
C O N S U M P T I O N = A C C E P T A N C E

21. “Designing a product or
service that is willingly bought
by someone on $2-a-day is the
pinnacle of achievement”
“SOCIAL IMPACT”

22. “Illiterate consumers are like
us only more so”
“SOCIAL IMPACT”
N O T D I S A D V A N T A G E D B U T S U P E R H U M A N

23. “The poor can least afford
poor design”
“SOCIAL IMPACT”

24. “our moral character dwindles as
our instruments get smaller”
“SOCIAL IMPACT”

25. WINNERS & LOSERS

26. Reflections on Google Glass
H A N D O U T

27. 50 Questions for Little Sister
H A N D O U T

28. “our moral character dwindles as
our instruments get smaller”
“SOCIAL IMPACT”
T H E A M A T E U R P H O T O G R A P H E R
1 9 1 0

29. Designing for
Anti-Social Impact
“SOCIAL IMPACT”

30. Designing for
Anti-Social Impact
“SOCIAL IMPACT”

31. “the work you turn down, the
money you leave on the table will
shape you more than what you
accept”
“SOCIAL IMPACT”

32. PRINCIPLES OF RESEARCH
DESIGNING FOR SOCIAL IMPACT
T H E T W E L V E

33. 1. PARTICIPANTS FIRST
PRINCIPLES OF RESEARCH
Participants 1st >> Team 2nd >> Client 3rd

34. 2. SURFACE AREA
PRINCIPLES OF RESEARCH

35. 3. ALWAYS WORK WITH A LOCAL CREW
PRINCIPLES OF RESEARCH

36. TOUR BUS ETHNOGRAPHY
DESIGNING FOR SOCIAL IMPACT

37. 4. STAY LOCAL
PRINCIPLES OF RESEARCH
TEHRAN
RIYADH
LAGOS
KIGALI
ADDIS
CAIRO
BERLIN
MILAN
SAN FRANCISCO
LOS ANGELES
CLEVELAND
NEW YORK
NEW ORLEANS
TOKYO
KYOTO
SYDNEY
DELHI
MUMBAI
AHMADABAD
KABUL
BEJING
SEOUL
SHANGHAI
SINGAPORE
MEDAN
BANGKOK
RIO DE JANEIRO
SAO PAULO
ACCRA KAMPALA
POPUP STUDIOS

38. POPUP STUDIOS
PRINCIPLES OF RESEARCH

39. POPUP STUDIOS
PRINCIPLES OF RESEARCH
“a live/work space that supports
immersive team work towards a
shared goal”

40. POPUP STUDIOS
PRINCIPLES OF RESEARCH

41. POPUP STUDIOS
PRINCIPLES OF RESEARCH

42. 5. UPSIDE DOWN
PRINCIPLES OF RESEARCH

43. 6. FULL CIRCLE
PRINCIPLES OF RESEARCH
v

44. 7. CLOSE THE DISTANCE
PRINCIPLES OF RESEARCH

45. 8. POWER RELATIONSHIP
PRINCIPLES OF RESEARCH

46. 9. EMPATHIC ACTIVITIES
PRINCIPLES OF RESEARCH

47. 10. CREATE CONDUCIVE MOMENTS
PRINCIPLES OF RESEARCH

48. THIS IS A GUN
O N L Y P O I N T I F Y O U A R E W I L L I N G T O S H O O T
11.

49. 12. UNDERSTAND WHERE YOU ARE ON THE LEARNING CURVE
PRINCIPLES OF RESEARCH

50. TWELVE PRINCIPLES FOR RESEARCH
DESIGNING FOR SOCIAL IMPACT
DESIGN HUB, TOKYO, 2014
Participants 1st
Always work with a local crew
Stay local
Turn the rules upside down
Go full circle
An optimal surface area
Close the distance
Understand power relationships
Empathic activities
Create conducive moments
You carry a weapon
The learning curve

51. SUMMARY
DESIGNING FOR SOCIAL IMPACT

53. STUDIO D RADIODURANS
STAY CURIOUS
TRAVEL INTERESTING