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A YEAR OF REFLECTION
JAN CHIPCHASE | INTERACTION 15 | SAN FRANCISCO

9TH FEBRUARY 2015
A year of reïŹ‚ection.

Lessions learned. Inspiration. 

Thinking about the next.
Conversations across the design spectrum.
8 Lessons & ReïŹ‚ections
1
Understand where you are
on the learning curve.
THE LEARNING CURVE
THE LEARNING CURVE
CAN DESCRIBE
YOUR JOB
THE LEARNING CURVE
CAN DESCRIBE
YOUR JOB
ENOUGH PEOPLE FOR
A CONFERENCE
THE LEARNING CURVE
CAN DESCRIBE
YOUR JOB
ENOUGH PEOPLE FOR
A CONFERENCE
7TH YEAR OF
CONFERENCE
THE LEARNING CURVE
I LIVE HERE
THE LEARNING CURVE
I LIVE HERE
THE LEARNING CURVE
I HOPE TO DIE HERE
What does your learning
curve look like?
What does your learning
curve look like?

Where are you on it?
2
2
Longevity versus Impact.
2
How relevant is the work of a creative studio: 

40 years ago?

10 years ago?

3 years ago?

1 year ago?
2
How relevant is the work of an individual: 

40 years ago?

10 years ago?

3 years ago?

1 year ago?
3
3
The gutter between
consultant as change agent
and corporate sell-out is
littered with bonuses and
broken dreams.
SOCIAL
IMPACT
COMMERCIAL

ALIGNED WITH COMPANY
VALUES
SAY
COMMERCIAL

ALIGNED WITH COMPANY
VALUES
SOCIAL
IMPACT
SOCIAL
IMPACT
COMMERCIAL

ALIGNED WITH COMPANY
VALUES
DO
SAY
COMMERCIAL

ALIGNED WITH COMPANY
VALUES
SOCIAL
IMPACT
COMMERCIAL

AGAINST COMPANY
VALUES
SOCIAL
IMPACT
COMMERCIAL

ALIGNED WITH COMPANY
VALUES
DO
SAY
COMMERCIAL

ALIGNED WITH COMPANY
VALUES
SOCIAL
IMPACT
COMMERCIAL

AGAINST COMPANY
VALUES
COMMERCIAL

AGAINST 

“SOCIETY”
SOCIAL
IMPACT
COMMERCIAL

ALIGNED WITH COMPANY
VALUES
DO
SAY
COMMERCIAL

ALIGNED WITH COMPANY
VALUES
SOCIAL
IMPACT
COMMERCIAL

AGAINST COMPANY
VALUES
COMMERCIAL

AGAINST 

“SOCIETY”
SOCIAL
IMPACT
COMMERCIAL

ALIGNED WITH COMPANY
VALUES
DO
SAY
ANTI-SOCIAL
IMPACT
2 : 1
2 : 1AGAINST COMPANY 

VALUES 

OR HAS 

ANTI-SOCIAL

IMPACT
SOCIAL

IMPACT
“feed the beast”
Willful blindness 

to being the problem, not the solution.
3
4
The money you turn down,
deïŹnes you as much as the
work you take on.
5
The Walk-Talk Ratio

for Social Impact
THE WALK/TALK RATIO
Walk
Talk
THE WALK/TALK RATIO
The amount of time that an
organisation spends talking about its
social impact work, versus what it
actually did on the ground.
THE WALK/TALK RATIO
The amount of time that an
organisation spends talking about its
social impact work, versus what it
actually did on the ground.
OBSCENE PROPORTIONS
THE WALK/TALK RATIO
The ïŹ‚ow of information.
6
6
Learn how to design the
design experience.
6
Popup Studios.
HONEYMOON
DEMOB HAPPY
THE DIP
HOME STRAIGHT
FINDING STRIDE
EMOTIONAL ENERGY
DECOMPRESSION
END EXPERIENCE
PERSONAL PEAK EXPERIENCE
EMOTIONAL ENERGY - WHAT WE REMEMBER
LESSON 6
Flow for teams.
“KILLYOURHEROES”
PROMO CODE
POPUP STUDIOS BOOKLET - STUDIODRADIODURANS.COM
INSPIRATION x 3
SCHWE
DOREEN LORENZO | CAT HERDER
CARA SILVER | GOOGLE X
7
Creative innovation
consultancies are inherently
risk averse.
APPETITE FOR RISK HIGHLOW
INDIVIDUAL
APPETITE FOR RISK HIGHLOW
INDIVIDUAL
APPETITE FOR RISK HIGHLOW
SMALL TEAM
INDIVIDUAL
SMALL STUDIO
APPETITE FOR RISK HIGHLOW
SMALL TEAM
INDIVIDUAL
SMALL STUDIO
LARGE STUDIO
APPETITE FOR RISK HIGHLOW
SMALL TEAM
INDIVIDUAL
SMALL STUDIO
LARGE STUDIO
GLOBAL STUDIO NETWORK
APPETITE FOR RISK HIGHLOW
SMALL TEAM
INDIVIDUAL
SMALL STUDIO
LARGE STUDIO
GLOBAL STUDIO NETWORK
APPETITE FOR RISK HIGHLOW
SMALL TEAM
LARGE MANAGEMENT CONSULTANCIES
INDIVIDUAL
SMALL STUDIO
LARGE STUDIO
GLOBAL STUDIO NETWORK
APPETITE FOR RISK HIGHLOW
SMALL TEAM
MANAGEMENT CONSULTANCIES
REPLICABILITY
INDIVIDUAL
SMALL STUDIO
LARGE STUDIO
GLOBAL STUDIO NETWORK
APPETITE FOR RISK HIGHLOW
SMALL TEAM
MANAGEMENT CONSULTANCIES
REPLICABILITY CREATIVE EDGE
INDIVIDUAL
SMALL STUDIO
LARGE STUDIO
GLOBAL STUDIO NETWORK
APPETITE FOR RISK HIGHLOW
SMALL TEAM
MANAGEMENT CONSULTANCIES
REPLICABILITY CREATIVE EDGE
IN-HOUSE
8
8
Don’t believe the hype. 

Least of all your own.
STUDIO D
IxDA WORKSHOP
LAUREN SEROTA + MYSELF / STUDIO D 

NICK DE LA MARE / BIG TOMORROW
THANK YOU
There are projects.

The ones that shape, mould and refine what we do,
allow us to iterate on what we know – the
operational things that help us get stuff done better,
faster, smoother.

And then there are those projects. 

Those projects shape us and our team, they expand
our world view, open minds to new ways of thinking,
bring our short existence into sharp focus – they
remind us that our time on this planet is too fleeting
to devote to things that are no sooner done, than
forgotten.

Those projects make us question our beliefs, our
career goals, who we work for, who we work with,
who we want to work with, and where we want to
devote our energies for the next few years.
It’s those projects that rapidly evaporate any tolerance
for bullshit.

They remind us of what we’ve let drift, and provide a
rough hand to steer us back on track.

They are the essence of a life worked well.

Everyone has their own criteria for what makes one of
“those projects”. They can include heart-in-mouth,
will-we-or-won’t-we-make-it moments where the
cost of failure is absolute, where fear stalks and
somewhere along the line hearts leap, and tears are
shed. They generate experiences that can’t be
unlearnt, are in no danger of being forgotten.

http://studiodradiodurans.com

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