Masterclass Your Added Value presented by Jan Mulder on 19-01-2011 for students of HHE.

1. Your Added Value
Know Me - Like Me - Follow Me

2. Social Media Landscape
knowledge
s
HR business s
learning
private life
employers
communication
work

3. Dunbar’s number
The Strenght of Weak Ties
90 - 9 - 1

4. 6 Degrees of Seperation
Visibility + Credibility
Giver’s Gain

5. Hug Your Story

6. I have a DREAM

7. Hug Your Brand

8. Who: Define the brand personality and what it symbolizes.
What: Listen to online conversations and learn from what’s said.
When: Pinpoint when your opportunities arise.
Where: Track down where your presence is required.
How: Become a part of the community.
Why: Find the reasons that warrant your participation.
To What Extent: Identify the individuals who can help you tell your story.

9. Hug Your Tribe

10. Without leaders,
there are no followers.
You’re a leader.

11. Open - Random - Supportive
pull new media
customer
listening
transactions

12. Art of Asking Questions
Leaders Ship

13. .. Story
.. Self .. Brand
Hug Your ...
.. Work .. Tribe
.. People .. Tools
.. Network .. Business

14. Big Hug
Jan Mulder
jan@hugyourcustomer.nl
@janbmulder
+31 655 755 000