1. Methodologies Utilized:
 Online bulletin board/focus group
 Social media recruitment
 Usability/UI/UE
 Quantitative
 Unique methods/custom
user-friendly market research™
CASE STUDY
Social Media Recruiting

2. user-friendly market research
Project Background
A major office supply company requested a
research project to test out a new line of
printable binder dividers among office
managers and administrative assistants.

3. user-friendly market research
Client Objectives
The main objective of the research was to
understand what office professionals are
looking for in binder dividers and how their
new dividers measured up to consumers’
expectations. Through an actual product test
of two sets of dividers, the client wanted to
make sure that their printing instructions were
easy to follow and foolproof in helping
consumers print flawless and professional-
looking dividers.

4. user-friendly market research
The Challenge
The target recruit for this study was very
specific and highly multifaceted. We needed to
recruit a broad spectrum of administrative
professionals that use binder dividers on a
regular basis. These people had to work for
one of the client-provided companies. Among
these specifications, we had sub-segments
within the recruit and required participants
who use a variety of divider brands and styles
plus an additional segment of small business
owners. On top of all this, we needed 300 of
these people!

5. user-friendly market research
Our Approach
We attacked this recruit across a variety of social
media platforms in order to fill each segment and
meet our participant quotas. We found
professionals at the target companies using an
elaborate social media outreach approach. We
targeted interest groups, brand pages/profiles and
specific job titles on LinkedIn, Facebook and
Twitter.

6. user-friendly market research
The Outcome
By implementing a cross-platform social media
recruiting strategy, we were able to find our
target audience and ended up overfilling this
seemingly challenging recruit. We found qualified
participants who were eager to share their
opinions by tapping into a variety of social media
networks.

7. user-friendly market research
The Upside
We were able to turn a challenging and
complicated recruit into a win-win for our client,
the participants and ourselves. We provided our
client with enough respondents so they could test
their new divider line and optimize the product
before it hit stores. Our participants had the
opportunity to share their opinions and impact a
product they use in their day-to-day work. We
were able to refresh and add to our social media
panel of respondents while once again proving
that no recruit is too challenging when you
harness the power of social media.

8. user-friendly market research
Thank You!
Contact us with questions or to request a proposal
212.660.0110
info@goodmind.net
www.goodmind.net
Follow us on Twitter: @goodmindMR