Solitary Vs Video Game Play

Pacman as an Advergame: Design Principles that Work Sandra L. Calvert Professor of Psychology Director, Children’s Digital Media Center Georgetown University http://cdmc.georgetown.edu

“ No compulsory learning can remain in the soul… In teaching children, train them by a kind of game, and you will be able to see more clearly the natural bent of each.” Plato, the Republic, Book VII; quoted by Malone, 1981

Design Principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Design Principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why Pacman? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

U.S. Childhood Obesity Epidemic ,[object Object],[object Object],[object Object],[object Object],Males Females Total U.S. Children 34.8% 32.4% 33.6% U.S. African American Children 30.4% 40.0% 35.1%

Food Marketing to Children (Pempek & Calvert, 2009) ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Food Marketing Effects

Research Questions ,[object Object],[object Object]

Participants ,[object Object],[object Object],[object Object],[object Object]

Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Level More nutritious Less nutritious 1 Orange juice, banana Soda, potato chips 2 Orange juice, banana, apple, carrots Soda, potato chips, cookie, candy bar

Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Results ,[object Object],[object Object],[object Object],[object Object]

Implications ,[object Object],[object Object],[object Object],[object Object],[object Object]

Gratitude ,[object Object],[object Object],[object Object]

Works Cited ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Solitary Vs Video Game Play

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