2. A 2015 Reuters Digital News Survey revealed that
47% of American readers of news websites and 39%
of British readers of news websites used ad-
blocking software5
Image via Pixabay
3. The same report revealed that almost
half of internet users from the US use
ad-blocking software4
Image via Pixabay
4. A third of these readers explained that they will avoid websites
where advertising interferes with what they want to read or look
at1
Image via Karolina
Grabowska (Pixabay)
5. Generation Z and millennials make up a large portion of the millions
of ad-blocking software users a month3
Image via Pixabay
6. Generation Z’s use of ad-blocking software and avoidance of print media
is so prevalent that they could be the first generation to completely avoid
“traditional advertising”1
Image via Pixabay
7. 75% of millenials feel that advertisements are disruptive and hinder their
enjoyment of what they’re trying to view3
Image via Pixabay
8. Younger generations feel this way about ads because of their
expectation of a “seamless customer experience”1
Image via Dean Norris
(Pixabay)
9. Generation Z and millenials desire to view the media they enjoy on
their own terms, whenever they want and as promptly as they want3
Image via Pixabay
10. The issue that arises in this trend and what young generations of
ad-block users fail to consider is the affect of ad-blocking on
media companies and Internet publishers1
Image via Pixabay
11. Companies and publishers that make money off of digital
advertising are being deprived of income with the growing
trend of ad-blocking6
Images via Pixabay
12. Google, for example, lost 6 billion dollars in revenue due to ad-blocking8
Images via Simon
Steinberger (Pixabay)
13. These media companies and Internet publishers are
struggling to find a way of having readers view their
advertisements so they can earn a profit7
Image via Pixabay
14. Some publications such as the Guardian have taken to installing a
message on their website that, when it detects ad-blocking, asks the
viewer to look at the ads and make a “voluntary contribution”5 Image via Michael
Brunton-Spall (Flickr)
15. This trend known as the “ad apocalypse” is significantly
damaging the relationship and exchange between the people
who are creating digital content and the people who are
consuming it6
Image via Pixabay
16. What users of ad-blocking software are failing to consider is the ways
in which the decline of advertisements will affect the brands they like2
Image via Pixabay
17. If advertisements on a website for a given product go away, how will
awareness of the product reach its target audience and how will the
website thrive?8
Image via Pixabay
18. This “ad apocalypse” can result in people losing their jobs, less
interesting content on websites, and a decline in the success of
various brands3
Image via Pixabay
19. “Imagine running a restaurant where 40% of the people who came and ate
didn't pay” – Ken Fischer, founder & Editor-in-Chief of Ars Technica3
Image via Pixabay
20. While companies try to understand the types of content and ads that will resonate
with younger generations, these same generations need to significantly cut back on
their use of ad-blocking software2
Image via Pixabay
21. If a person is a devoted fan of a website and wants it to succeed, ad-blocking
software is a detrimental idea7
Image via Gerd Altmann
(Pixabay)
22. Let’s not allow our desire to efficiently get to what we
want to see prevent us from seeing what we really want
Image via Pixabay
23. Sources
(1) Ad-blocking and the imapct on your brain. (2016, March 30). Retrieved October 18, 2016, from
http://www.mobas.com/core/insights/ad-blocking-and-the-impact-on-your-brand
(2) Claveria, K. (2016, August 12). How to engage millennials for customer insight and marketing. Retrieved October 18, 2016, from
https://www.visioncritical.com/how-engage-millennials-customer-insight-and-marketing/
(3) Fisher, K. (2010, June 03). Why Ad Blocking is devastating to the sites you love. Retrieved October 18, 2016, from
http://arstechnica.com/business/2010/03/why-ad-blocking-is-devastating-to-the-sites-you-love/
(4) Krashinsky, S. (2014, January 30). Super Bowl advertising won't wait for commercial braks. The Globe and Mail. Retrieved October 18,
2016, from http://www.theglobeandmail.com/report-on-business/industry-news/marketing/super-bowl-advertising-wont-wait-
for-commercial-breaks/article16614167/
(5) McSpadden, K. (2015, May 14). You Now Have a Shorter Attention Span Than a Goldfish. Time Magazine.
(6) Mortished, C. (2015, July 03). Readers have declared war on Publsihers. The Globe and Mail. Retrieved October 15, 2016.
(7) Paquette, A. (2015, October 13). The rise of ad blocking: How it impacts brands marketing to teens. Retrieved October 18, 2016, from
https://www.visioncritical.com/ad-blocking-and-marketing-to-teens/
(8) Rosenwald, M. (2015, September/October). The digital media industry needs to react to ad blockers … or else. Retrieved October 18,
2016, from http://www.cjr.org/business_of_news/will_ad_blockers_kill_the_digital_media_industry.php
