Gary Moneysmith of Conrad Phillips and Vutech presents "Romeo the Cat: The Cats Meow of Social Media" at the Columbus Chamber's event, "Getting Results with Social Media"

1. Meet Romeo The Cats Meow of Social Media

2. Accomplishments Media Coverage

3. How ?! Accomplishments $15,000 + in Donations

4. Success Factors 1) Brand Relevant Conversations 2) Engaged with Community 3) Clear, Consistent Sense of Purpose 4) Timeliness

5. I can haz Twitter? Starting Out with Twitter Donates 5 cents for every follower Followers hand reviewed to block “bots” and junk Daily “Wake Up Tactic of the Day” tweets = hallmark

8. Establishing Home Base 185 incoming links 500 visitors/day 1 new posts/day

9. 324 Fans Cross posted Tweets (some, not all) Promote blog posts Threaded conversations allow animal lovers to find/friend each other Facebook: For my fans…

10. FURPOWER Fundraising Umbrella term refers to any/all fundraising to help animals.

11. Sponsors 1) Sponsorships paid directly to charity of the month = tax deductible advertising 2) Bi-monthly donations for a giveaway – usually sponsor related products/services

12. #PawPawty 24-Hour Twitter “rave” with “anipals” – all animal tweeters. Uses the #pawpawty hashtag Spirit is to raise money ($1000/pawty averaging $10 per gift) Worldwide – spearheaded by @FrugalDougal from England; loyal supporters from US, NZ, Wales, Spain Every party supports a charity; Romeo gets every other month DJ (blip.fm) scheduled by hour; door prizes every 30 minutes (48-prizes!) Community engaged to fight for a cause

13. Success Factors 1) Brand Relevant Conversations > Relevant, targeted and entertaining tweets & posts 2) Engaged with Community > In tune with nuances, dynamics & vernacular 3) Clear, Consistent Sense of Purpose > Romeo = icon for animal fundraising 4) Timeliness > Updated content & replies make Romeo seem “real”

14. Thank You!