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@jamiemchale




Seeu.at - our story so far
       Jamie McHale - Founder
@jamiemchale

                         About me

•   Freelance developer for two years

•   WordPress for agencies

•   Post-graduate in IT from the University of Glasgow

•   Coding for as long as I can remember

•   Worked as a political propaganda-merchant
@jamiemchale

     Problem




TOO MUCH CRAP!
@jamiemchale

       What do people want

•To hear from their friends
• To easily arrange to meet up
• To find places, offers and events they
 might like
@jamiemchale

               The solution
•   Search, filter and recommended local
    offers, events and venues
•   Share with friends - starting a
    conversation
•   Peer suggestion of alternatives
@jamiemchale

The Competition
@jamiemchale

          Where are we now?

•   Live beta preview running in Glasgow,
    Edinburgh and Dublin
•   Getting feedback from users
• Getting feedback from local developers
@jamiemchale

                 Business Models

•   We’re testing out the options. The key is to develop a system that
    benefits ALL parties in the transaction.

•   Transaction fees

•   Gumtree-style pay for premium listings / widgets
@jamiemchale

             Funding to date

•   Personally funded via freelance work
    for the first few months
•   ...and then I quit! No more income, but
    a great decision.
@jamiemchale

                 What technology?

•   Ruby on Rails on Heroku

•   MongoDB on MongoLab

•   Amazon S3 for image storage

•   Twitter Bootstrap for front-end

•   Mandrill for email
@jamiemchale

        How did we start?

•Social Media Week, Sept 2011
• Entrepreneurial Spark, Jan 2012
• Launched first version, mid-2012
@jamiemchale

         Entrepreneurial Spark

• Startup ‘hatchery’ for all types of business

• Mentoring programme

• Peer inspiration - a kick when you need it

• Sense of legitimacy
@jamiemchale

          Lesson 1

Launching is ok
It is likely that no-one will
care if you fall over.
@jamiemchale

         Lesson 2


Define a process
Free up your time to think
@jamiemchale

             Lesson 3


People are friendly
Even when they are telling you your
product doesn’t work
@jamiemchale

              Lesson 4

If it’s better than what you
have, go with it
Get feedback, iterate fast
@jamiemchale

                  What’s next

• Marketing - expanding our user base
• Quick iterations to improve

 • Email invites and notifications
 • Better searching and filtering
@jamiemchale

                   The future
•   Put the power in the hands of the
    venues!
•   Quick-fire offers
• The place to go to look for local offers
    with friends
@jamiemchale

                         So please...


•   Give me feedback. I’ll buy you a free coffee or beer?

•   Tell me about what you’re doing

•   Keep in touch - @jamiemchale @seeuat

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Seeu.at - Our story so far

  • 1. @jamiemchale Seeu.at - our story so far Jamie McHale - Founder
  • 2. @jamiemchale About me • Freelance developer for two years • WordPress for agencies • Post-graduate in IT from the University of Glasgow • Coding for as long as I can remember • Worked as a political propaganda-merchant
  • 3. @jamiemchale Problem TOO MUCH CRAP!
  • 4. @jamiemchale What do people want •To hear from their friends • To easily arrange to meet up • To find places, offers and events they might like
  • 5. @jamiemchale The solution • Search, filter and recommended local offers, events and venues • Share with friends - starting a conversation • Peer suggestion of alternatives
  • 7. @jamiemchale Where are we now? • Live beta preview running in Glasgow, Edinburgh and Dublin • Getting feedback from users • Getting feedback from local developers
  • 8. @jamiemchale Business Models • We’re testing out the options. The key is to develop a system that benefits ALL parties in the transaction. • Transaction fees • Gumtree-style pay for premium listings / widgets
  • 9. @jamiemchale Funding to date • Personally funded via freelance work for the first few months • ...and then I quit! No more income, but a great decision.
  • 10. @jamiemchale What technology? • Ruby on Rails on Heroku • MongoDB on MongoLab • Amazon S3 for image storage • Twitter Bootstrap for front-end • Mandrill for email
  • 11. @jamiemchale How did we start? •Social Media Week, Sept 2011 • Entrepreneurial Spark, Jan 2012 • Launched first version, mid-2012
  • 12. @jamiemchale Entrepreneurial Spark • Startup ‘hatchery’ for all types of business • Mentoring programme • Peer inspiration - a kick when you need it • Sense of legitimacy
  • 13. @jamiemchale Lesson 1 Launching is ok It is likely that no-one will care if you fall over.
  • 14. @jamiemchale Lesson 2 Define a process Free up your time to think
  • 15. @jamiemchale Lesson 3 People are friendly Even when they are telling you your product doesn’t work
  • 16. @jamiemchale Lesson 4 If it’s better than what you have, go with it Get feedback, iterate fast
  • 17. @jamiemchale What’s next • Marketing - expanding our user base • Quick iterations to improve • Email invites and notifications • Better searching and filtering
  • 18. @jamiemchale The future • Put the power in the hands of the venues! • Quick-fire offers • The place to go to look for local offers with friends
  • 19. @jamiemchale So please... • Give me feedback. I’ll buy you a free coffee or beer? • Tell me about what you’re doing • Keep in touch - @jamiemchale @seeuat

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  13. \n
  14. \n
  15. \n
  16. \n
  17. \n
  18. \n
  19. \n