This document outlines a plan for a new rock music magazine called "Rock On!" focused on North London. The magazine will have both print and online versions released monthly. It will cover upcoming rock artists and music. The target audience is ages 16-30, with a price of £3.50 for print and £2.50 for a subscription. The magazine will have 80 pages with interviews, ads, and coverage of rock music and venues in North London.

1. Rock

2. . Rock On! will be a Rock based
magazine specifically focused
around North London. The
Magazine will be released both an
Online version and Print Copy
issuing new releases every month.
Rock On!

3. THE GENRE
. The genre I have chosen for my
magazine is Rock Music. I have
chosen this genre as it is a well
established genre used in North
London in areas such as Camden.
Areas like this hold music venues
such as KOKO which are based
around Rock Music.

4. THE AIM
. To become one of the most successful
Rock Magazines based in North London.
To inform readers about upcoming Rock
Artists and music.
. Appeal to the majority VIA Age Group,
genre etc

5. MOODBOARD

6. TARGET AUDIENCE
Primary: 16-20, male and female
Secondary: 20-30, male and female
Social Class rating: A-E
• Rock can be spread across all classes

7. FONTS, TEXTS, TYPEFACES AND TITLES
Arial
Main headline title. This font is called HolyFont and is a good
representation of a rock genre due to its roughness and unique
scratchiness.
The font being presented here is the American Captain font. This font
stands very well out and will be used for straplines and cover lines to
attract my audience/reader to the magazine.
The font Arial is going to be used for my DP spread interview as it is a
neat font and easy to read.
Rock On!

8. THE PRICE
.The Price of the magazine will be roughly £3.50 The online copy of the
magazine will only be accessible by purchasing the Hard copy of the
magazine first and using a QR code given in the magazine.
.Subscription based version of the magazine monthly for a discounted
price of from £3.50 monthly non subscription to £2.50

9. COLOUR SCHEME
• Front cover and DP spread of red, white,
grey and black. These 4 main colours help to
create a slick edgy and serious background
for the magazine.
• Inspired by my moodboard

10. CONTENT AND FORM
.Focused on Rock Artists and Rock music.
Double page spread will be an Interview/Q&A with
the artist. (Laid out in columns)
. Use competitors content to improve my own
• There'll be around 80 pages in the magazine and due
to my price being £3.50
• I will need to use an affordable quality paper such
as glossy paper.

11. DIGITAL ONLINE SKETCHES

12. COMPETITORS
Kerrang! Is a Rock
magazine who
focuses on older
Rock, as we can see
in both of these
magazines Green
Day is the main
cover line.
NME is a hard rock
using vibrant colors
such as blue white
and red
Clash Is a classical Rock
meaning the music is much
more soft and relaxed
hence the soft vibrancy
from yellow to black
and white.

13. RESOURCES & PERSONEL

14. MARKETING
. Give out leaflets ( Sponsors with venues)
. QR Code for online download
. Below the line advertising (Natural Advertisement overtime)
. Giveaway tickets USP – Advertisements online

15. DISTRIBUTION
•Selling in Camden market
•After a week or two start selling
in record shops etc
•Using social media as a source
of distribution of the online
copy to promote

16. POTENTIAL SPONSORS & ADVERTISEMENTS
. Spotify
. Apple Music
. Underworld
. KOKO

17. ADVERTISEMENT
• Advertising in rock venues by giving out leaflets in places such as
Underworld in Camden etc.
• Gives me access to the artists being shown to promote their work in
my magazine
• Will be able to advertise my magazine online using these artists for
my social media page as well as to link my USP

18. Thank You!