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4 Ways Decision Modeling Creates a Data Driven Culture
- 2. © Decision Management Solutions, 2013 1
Your Presenter – James Taylor
CEO of Decision Management Solutions
We work with clients to improve their
business by applying analytic technology
to automate & improve decisions
I have spent the last 11years
championing Decision Management and
developing Decision Management Systems
- 3. © Decision Management Solutions, 2013 2
Data-Driven Culture Research
Recent HBR Study
Data Driven Cultures:
Enhance analytic skills
Balance data and instincts
Build relationships with analytic professionals
Capture analytic best practices
Drivers include
Compressed time frames
Lack of transparency
More analytic proof points
- 4. 1 2 3
4 5 6
AGENDA
Decision
Modeling
Decision-making
Transparency
Balance Data and
Instincts
Build stronger
relationships
Create a
framework for
improvement
Next Steps
- 6. © Decision Management Solutions, 2013 5
Decision Modeling Specifies
Information
• What is needed?
• Where does it come
from?
Know-how
• How to make it
• How to improve it
Precision
• Exactly how?
• Without technical
details
Context
• Processes
• Systems
• Organizations
- 8. © Decision Management Solutions, 2013 7
4 Steps to a Decision Model
Identify Decisions
• For an analytic
• For a business area
Describe Decisions
• Questions and answers
• Business context
• Organizational context
• Application context
Define Requirements
• Input data requirements
• Analytic and other knowledge
• Decision Requirements Diagram
• Related decisions
Complete the Model
• Decompose decisions
• Refine information
• Refine knowledge
• Add Information for analytics
• Repeat
- 10. Analytic Workflow Thinking
Identifying decisions in workflows does not define
decision making
Workflows show
When decisions are made
Who makes decisions
What information they use
What the consequences are
Workflow doesn’t show HOW
9© Decision Management Solutions, 2013
- 11. © Decision Management Solutions, 2013 10
Decision AND Workflow Thinking
Adding Decision Modeling explains HOW a
decision is made
Explicitly shows
Information used
Questions answered
Policies, regulations used
Role of analytics
- 12. © Decision Management Solutions, 2013 11
Avoid The Telephone Game
Requirements telephone
Decision Makers ask for data or an analytic
But this does not help them make the decision
So they ask for more or different data
But that doesn’t help either
So they ask for a different view of the data
…
Until they get fed up and do
something in Excel!
- 13. © Decision Management Solutions, 2013 12
Decision Models Improve Transparency
Links action…
To analytic
Uses a non-technical
notation
Model can be built by
business analysts
- 17. © Decision Management Solutions, 2013 16
Analytic Insight
A predictive analytic model
The results of data mining
A forecast
An estimate
An optimization model
A report or visualization
…
- 19. © Decision Management Solutions, 2013 18
Decision Models Balance Instinct, Analytics
Analytic
Analytic
Policies and
RegulationsToo
Instinct
- 22. © Decision Management Solutions, 2013 21
Build Confidence with Context
Processes
Activities require decisions
Events
Trigger decisions
Systems
Implement decisions
Organizational Units
Make decisions
Own decisions
Are impacted by decisions
Know which business
processes will be improved
by your analytics
Know when your analytics
might be calculated
Know how you will have to
deploy your analytics
Know who will have to
believe your analytics
- 23. © Decision Management Solutions, 2013 22
Decision Models Frame Collaboration
Which Processes
use this?
Who decides this?
Who determines
how this is decided?
- 25. © Decision Management Solutions, 2013 24
Decision Models Capture Best Practice
Use Decision Models to
document best practice
Share models and discuss
decision-making approaches
- 26. © Decision Management Solutions, 2013 25
Drivers of Change
New
regulations
or policies
Changes to
business
goals
Changes in
underlying
data
Overall
decision
performance
- 27. © Decision Management Solutions, 2013 26
Decision Models Focus on Change Drivers
New Data
New Goal
New Policies or
RegulationsToo
Overall Performance
- 29. Download our Decision Modeling for Analytic
ProjectsWhite Paper
Register for a Free DecisionsFirst Modeler
Evaluation
Get Started Today with our Starter Services
Convert existing requirements document
Joint requirements development online
Jump Start hands-on training onsite
Contact us about Training
Onsite or online
© Decision Management Solutions, 2013 28
Model Decisions For Analytic Success