1. Making Launch a Success
How can you use Digital to elongate the launch of your
product and convert interest in to sales?
Phase 1 Launch: Objective to build awareness and
demand by touching as many prospects as possible
as quickly as possible, creating buzz and product
consideration
Phase 2 Capture: Objective to capture the demand
created in phase one and convert it into sales
Phase 3 Learn: Objective to start lowering cost per
acquisition while maintaining or even increasing
sales over the long term
Online can assist throughout the 3 phases, from
capturing buzz with targeted creative to remarketing
to close potential sales