My slides from Pearson CITE 2015 in Orlando -- on engaging the Netflix Generation with online video learning content.

1. Binge Learning, and the
Netflix Generation
Pearson CITE Conference, 2015 James Cross, MediaCore#netflixgen

2. James Cross
Director of Education, MediaCore

3. “Music is going to become
like running water”
David Bowie, 2002

4. All content has become
like running water.
2015:

8. SOURCE: CISCO
Global Internet Traffic
Video is eating the internet.
2013 2016
Video
Everything else
43% 86%

9. New ways of consuming content:
new behaviors emerge…

10. Binge watching

11. Binge watchers anonymous…

12. 64% of people now identify
themselves as binge watchers
SOURCE: NEW YORK TIMES

13. Millennials love online video.
SOURCE: COMSCORE
12-17
18-24
25-34
35-44
45-54
55-64
65+
Age
# of videos watched per month

14. Binge Netflix viewing
on college campuses
SOURCE: WASHINGTON POST
2 weeks
49 episodes of LOST
4 weeks
120 episodes of
How I Met Your Mother

16. But it’s not just Netflix
that they’re binging on…

17. Binge learning

19. Video is now central to
online learning.
2015:

20. How do we create
binge-worthy learning?

21. Video learning content that’s
designed for online.

22. 5
ways to create a
binge-worthy
video learning
experience

23. 1
Length matters.

24. Video length
Average%viewed
100%
0%
80
60
40
20
SOURCE: WISTIA
% watched vs video length
0 - 30
sec
30 - 60
sec
1 - 2
min
2 - 3
min
3 - 4
min
4 - 5
min
5 - 10
min
10 - 20
min
20 - 30
min
30 - 45
min
45 - 60
min
60+
min

25. It takes time to
adapt to new mediums.

26. The first iron bridge
used woodwork techniques

27. The first TV programs
mimicked radio shows

28. Many universities simply
record traditional lectures

29. But there’s lots of
innovation happening…

30. Northwestern University

31. Barts Medical School, London

32. Make video easy
for instructors
Penn State: One Button Studio

33. Learning isn’t linear.
2

34. Content Mining

35. Content snacking

36. Make five videos. Not one.

37. Make sure video
is searchable.

38. 3
Make sure delivery is smooth.

39. Consumerized expectations

41. SOURCE: OOYALA
The rise of mobile + tablet video
40%
20%
0%
Q2
2011
Q2
2013
Q4
2014
Share of
mobile + tablet
video plays

42. Millennials love
creating content, too.
4

43. And they have the
most powerful
content creation
tools ever -
in their pockets.

44. how to…

45. how to…
how to play piano
how to cook an omelette
how to survive college
how to DJ
how to write an essay
how to paint with watercolours
how to fold a shirt Japanese style
how to turn water into wine
how to make sushi

46. Dublin City University, Ireland

47. Use data to inform
learning content creation.
5

49. Viewing behavior
Demographics
Social activity
Netflix
knows…
Location
Playback data
And this data underpins all their content creation.

50. XAnalytics

53. @jamesrcross #netflixgenjames@mediacore.com