James Luscombe

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I lead the development and strategy for Pan Macmillan's web platforms and APIs. I work across the full breadth of the company, acting as the advocate for technology and digital transformation in a period of constant change for the industry. Working on both consumer facing and b2b web platforms I oversee a portfolio of websites including The Gruffalo, Picador and Pan Macmillan. I procure or oversee the development of internal digital marketing tools including email marketing, CMS's, dashboards, competitive intelligence and analytics software.

futurebook mobile marketing

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James Luscombe

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Making the most of mobile

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Tomorrow's workplace jboye 2017

JWT The future-100--trends-and-change-to-watch-in-2016

Chat bots101 - practical insights on the business of bots

Understanding & Facilitating Semantic Search - #SearchFest 2016

J Walter Thompson Planning Guide

LUMA's State of Digital Media at DMS 16

eMetrics London - The AB Testing Hype Cycle

Network Effects

Audience Research: Tools, Tactics, and Techniques

SearchLove London | Will Critchlow, 'The Threat of Mobile'