The truth is if you don’t have all your other ducks in a row then you simply aren’t ready for social media. In this presentation we will go through a step by step guide of everything that you need to know before running into this new medium unprepared.

1. Why Social Media Comes Last Kyle James jameskm03@gmail.com twitter.com/kylejames linkedin.com/in/jameskm03 kyle-james.com doteduguru.com hubspot.com nuCloud.com

2. Why Am I Talking to You? ?

3. What I Do…

4. Marketing Has Changed 1950 - 2000 2000 - 2050

5. Outbound Marketing

6. Outbound Marketing is Broken 800-555-1234 Annoying Salesperson

7. Inbound Marketing Social Media is Only One Channel!

9. Blogging

10. Social Media

11. SEO

12. Offers / CTAs

13. Landing Pages

14. Emails

15. Lead Intel

17. Optimize

18. Promote

19. Target

20. Capture

21. Nurture

22. Test

23. Analyze

25. Questions First there are a few questions to ask yourself

26. If a tree falls in a forest and noone is around to hear it, does it make a sound?

27. If people can’t find it,does it matter?

28. What is the purpose of our website?

29. What is Important?

30. IMPORTANT Give Us Money! But How? Applicants Schedule a Visit Download Catalog Get on Mailing List Alumni Donations

31. Is Your Website a Well Oiled Machine?

32. So Many Directions to Go…

33. Inbound Marketing Success Pyramid Be Social Blogging Link Building Content Creation Calls to Action Landing Pages On-Page SEO Keyword Research SubDomain URL Structure Analytics Installed Site Layout Site Architecture Lead Tracking Setup

34. Inbound Marketing Book Learn about: Get Found Convert Analyze

35. So Where To Start? Defining Goals Content Site Architecture Navigation Accessibility Site Intelligence Multimedia/Web 2.0 Link Building Site Optimization Marketing Efforts Social Media

36. So Where To Start? Defining Goals Content Site Architecture Navigation Accessibility Site Intelligence Multimedia/Web 2.0 Link Building Site Optimization Marketing Efforts Social Media

37. Defining Goals Business Goals What your site must accomplish? Who is your audience? What makes you special?

38. Free Website Grader Report http://website.grader.com/

39. So Where To Start? Defining Goals Content Site Architecture Navigation Accessibility Site Intelligence Multimedia/Web 2.0 Link Building Site Optimization Marketing Efforts Social Media

40. Content Is King!

41. Content is More Important than Design!

42. Content Create great content that tell your stories If you don’t have this the rest won’t matter

43. This Is An Ongoing Process

44. So Where To Start? Defining Goals Content Site Architecture Navigation Accessibility Site Intelligence Multimedia/Web 2.0 Link Building Site Optimization Marketing Efforts Social Media

45. Site Architecture Initial Layout www.edustyle.net Look and Feel

46. So Where To Start? Defining Goals Content Site Architecture Navigation Accessibility Site Intelligence Multimedia/Web 2.0 Link Building Site Optimization Marketing Efforts Social Media

47. Navigation Usability Cross Linking Content Sitemap Footer

48. So Where To Start? Defining Goals Content Site Architecture Navigation Accessibility Site Intelligence Multimedia/Web 2.0 Link Building Site Optimization Marketing Efforts Social Media

49. Search Engine Crawlers Are Your Blindest Users Yahoo Microsoft Google

50. The Lynx Browser http://bit.ly/lynx

51. Accessibility 508 Compliance Search Engine Optimizationdoteduguru.com/seo CSS friendly educheckup.com

52. SEO is Usability and Accessibility

53. So Where To Start? Defining Goals Content Site Architecture Navigation Accessibility Site Intelligence Multimedia/Web 2.0 Link Building Site Optimization Marketing Efforts Social Media

54. Site Intelligence Site Search Analytical Tracking Lead Intelligence Conversions http://doteduguru.com/web-analytics

55. Choosing an Analytics Package

56. How Do You Convert? Conversions require Landing Pages A Landing Page is a Page with a Form on it.

57. IMPORTANT Give Us Money! But How? Applicants Schedule a Visit Download Catalog Get on Mailing List Alumni Donations

58. Landing Page Best Practices

59. Three Steps of a Landing Page The Call to Action The Landing Page The Follow-Up

60. The Call to Action Are your offers compelling? Call to action best practices Create urgency Include an image Contrasting colors Be specific/inspirational

61. The Landing Page

62. The Landing Page Keep it simple Little to no navigation or other links People scan, don’t read Bullet points Pictures Bold copy Five second rule Make it instantly obvious what they will get Shorter the form the higher the conversion rate Possible alternative call to actions

63. The Follow-Up Thank you page Auto response email Additional channels to connect Opportunities for further engagement Lead Nurturing Email Marketing Phone Calls

64. Thank You Page Examples

65. So Where To Start? Defining Goals Content Site Architecture Navigation Accessibility Site Intelligence Multimedia/Web 2.0 Link Building Site Optimization Marketing Efforts Social Media

66. Videos & Slideshows http://www.wofford.edu/sightsandsounds/

67. YouTube Isn’t Alone

68. YouTube Isn’t Alone Buy a video camera – Less than $200 YouTube Account – Free ($0)

69. Audio http://itunes.stanford.edu/

70. Audio Olympus WS 400 – Less than $100 iTunes Account – Free ($0)

71. Student Blogs http://www3.imperial.ac.uk/campus_life/studentblogs

72. Student Blogs Typepad Pro – Unlimited $15/month Wordpress.org Install – Free ($0) Blogger – Free ($0) Find Out If Your CMS Supports Blogging!

73. Interactive Campus Tours http://uscupstate.edu/map/

74. Social News http://engineering.tamu.edu/news/

75. RSS & Calendar http://www.allegheny.edu/news/feeds.php http://www.utk.edu/events/events/

76. So Where To Start? Defining Goals Content Site Architecture Navigation Accessibility Site Intelligence Multimedia/Web 2.0 Link Building Site Optimization Marketing Efforts Social Media

77. Link Building Content Creation Strategy “If You Build It, They Will Come”

78. Site Authority

79. So Where To Start? Defining Goals Content Site Architecture Navigation Accessibility Site Intelligence Multimedia/Web 2.0 Link Building Site Optimization Marketing Efforts Social Media

80. Site Optimization Finely tuning the site that you have created now that you have search ranking intelligence and analytical data. URLs MetaKeywords PageTitle Headers Meta Description http://doteduguru.com/seo

81. So Where To Start? Defining Goals Content Site Architecture Navigation Accessibility Site Intelligence Multimedia/Web 2.0 Link Building Site Optimization Marketing Efforts Social Media

82. Marketing Efforts Landing Pages Email Marketing Advertising Promotional

83. Landing Page Best Practices The Call to Actions Compelling Offers Best Practices The Conversion Page Keep it Simple People Scan, don’t read What Happens Next? Response Email Thank You Page

84. So Where To Start? Defining Goals Content Site Architecture Navigation Accessibility Site Intelligence Multimedia/Web 2.0 Link Building Site Optimization Marketing Efforts Social Media

85. Social Media Build Relationships http://doteduguru.com/social-media

86. Social Media Connections http://wayne.edu/connect/

87. Final Thoughts

88. Inbound Marketing is NOT a sprint… it’s a Marathon

89. Consistency is Key!

91. Blogging

92. Social Media

93. SEO

94. Offers / CTAs

95. Landing Pages

96. Emails

97. Lead Intel

99. Optimize

100. Promote

101. Target

102. Capture

103. Nurture

104. Test

105. Analyze

107. Why Social Media Comes Last Questions? Kyle James jameskm03@gmail.com twitter.com/kylejames linkedin.com/in/jameskm03 kyle-james.com doteduguru.com hubspot.com nuCloud.com